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Bachelor of Business Administration (BBA) Degree

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Accredited by the UAE Ministry of Education - Higher Education Affairs

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The Bachelor of Business Administration (BBA) program will provide you with a firm foundation in the fundamental principles of business. If you would like the opportunity to explore a broad range of employment opportunities, the program will help you to develop the knowledge and skills required for entry level positions across a range of sectors and professions. At UOWD, the BBA will help you develop the ability to identify, analyse, and solve complex business problems across a range of business functions, including general management, marketing, administration, human resource management, economics, and accounting. The BBA will give you the versatility that is much sought out amongst employers, and it is also the ideal program for aspiring entrepreneurs. 

Career Opportunities

The University of Wollongong in Dubai Bachelor of Business Administration (BBA) program covers a comprehensive range of business disciplines, giving you the versatility that is much sought after amongst employers. The UAE’s rapid growth as a major international business hub means there are a wealth of employment possibilities for BBA graduates, in disciplines such as:

  • Sales and Marketing
  • General Management
  • Business Administration
  • Business Management
  • Human Resource Management
  • Banking
  • Real Estate
  • Trade
  • Manufacturing.

Accreditation and Recognition

This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW degree after completion.

Program Structure

To qualify for award of the degree of Bachelor of Business Administration, a candidate shall accrue an aggregate of at least 204 credit points (cp) which include 60 cp of General Education 120 cp of core subjects and 24 cp of Electives .

General Education (GED)

Students are required to complete 60 credit points of General Education from the following six (6) categories: (a) Information Technology and Mathematics (18 cp), (b) English, Arabic or other languages (18 cp), (c) Islamic Studies or History or Culture (6 cp), (d) Natural Sciences (6 cp), (e) Humanities or Arts (6 cp) and (f) Social or Behavioural Sciences (6 cp).

Program core

Subject code Subject title Credit points
ACCY111 Accounting Fundamentals in Society 6 cp
ACCY112 Accounting in Organizations 6 cp
ACCY211 Management Accounting II 6 cp
COMM101 Principles of Responsible Commerce 6 cp
COMM121 Statistics for Business 6 cp
ECON100 Economic Essentials for Business 6 cp
ECON102 Economics and Society 6 cp
ECON332 Managerial Economics and Operations 6 cp
FIN111 Introductory Principles of Finance 6 cp
FIN226 Financial Markets and Institutions 6 cp
MARK101 Marketing Principles 6 cp
MARK270 Services Marketing 6 cp
MGNT102 Business Communications 6 cp
MGNT110 Introduction to Management 6 cp
MGNT201 Organisational Behaviour  6 cp
MGNT206 Managing Human Resources 6 cp
MGNT215 Small Business Management 6 cp
MGNT314 Strategic Management 6 cp
MGNT389 International Business Management 6 cp
COMM331 (Capstone) Integrative Business Capstone 6 cp



Students are expected to complete 4 electives (24 cp) from 100, 200 or 300 levels.

General Education Subjects

Information Technology or Mathematics (18cp)

MATH015* Foundation Mathematics A 6 cp
STAT015* Introduction to Statistics 6 cp
OPS113 Business Oriented Information Systems 6 cp

*Challenge Tests are available in MATH 015 and STAT 015. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a mark of 60% or above. 

English, Arabic or other languages (18 cp)

GED010 Academic Study Skills 1 12 cp
GED020 Academic Study Skills 2 6 cp

Islamic Studies, History or Culture (6 cp)

ARTS017 Islamic Culture 6 cp

Social or Behavioural Sciences (6 cp)

PSYC015 Introduction to Psychology 6 cp
SOC103 Introduction to Sociology 6 cp

Natural or Physical Sciences (6 cp)

ENVI030 Environmental Sciences 6 cp
PHYS030 Foundation Physics 6 cp

Humanities or Arts (6 cp)

ARTS035 Introduction to Philosophy 6 cp
LAW101 Law, Business and Society 6 cp

For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below: