Bachelor of Commerce: Marketing (BCom Mark) Degree

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Accredited by MOHEA

Accredited by the UAE Ministry of Education - Higher Education Affairs

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Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment. A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) in Marketing will prepare you for a career in this dynamic profession. At UOWD, the BCom in Marketing will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. The program will also help you develop competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.

Career Opportunities

The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:

  • Public Relations Specialists
  • Publicity Coordinators
  • Media Buyers
  • Marketing Research Analysts
  • Copy Writers
  • Marketing Designers
  • Advertising Managers
  • Market Business Analysts
  • Sales Representatives
  • Advertising Executives
  • Marketing Consultants.

Accreditation and Recognition

This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors. 

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW degree after completion

Program Structure

To qualify for award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 60 cp of General Education 78 cp from Program Core, 48 cp from Major and 18 cp of Electives.

1.     General Education (GED)

Students are required to complete 60 credit points of General Education from the following six (6) categories: (a) Information Technology and Mathematics (18 cp), (b) English, Arabic or other languages (18 cp), (c) Islamic Studies or History or Culture (6 cp), (d) Natural Sciences (6 cp), (e) Humanities or Arts (6 cp) and (f) Social or Behavioural Sciences (6 cp).

2.    Program core

Subject code Subject title Credit points
ACCY111 Accounting Fundamentals in Society 6 cp
ACCY112 Accounting in Organizations 6 cp
COMM101 Principles of Responsible Commerce 6 cp
COMM113 Business Oriented Information Systems 6 cp
COMM121 Statistics for Business 6 cp
ECON101 Macroeconomic Essentials for Business 6 cp
ECON111 Introductory Microeconomics 6 cp
FIN111 Introductory Principles of Finance 6 cp
MARK101 Marketing Principles 6 cp
MGMT102 Business Communications 6 cp
MGMT110 Introduction to Management 6 cp
MGMT316 Operations Management 6 cp
COMM334 (Capstone) Intercultural Applications of Socially Innovative Business 6 cp

3.    Major

Subject code Subject title Credit points
MARK205 Introductory Marketing Research 6 cp
MARK217 Consumer Behaviour 6 cp
MARK270 Services Marketing 6 cp
MARK301 Internet Applications for Marketing 6 cp
MARK333 Marketing Communications & Advertising 6 cp
MARK343 International Marketing 6 cp
MARK344 Marketing Strategy 6 cp
MARK395 Tourism Marketing 6 cp


3.     Electives

Students are expected to complete 3 electives (18 cp) from 100, 200 or 300 levels.

General Education Subjects

Information Technology or Mathematics (18cp)

MATH015* Foundation Mathematics A 6 cp
STAT015* Introduction to Statistics 6 cp
CSCI015* Computer Applications 6 cp

*Challenge Tests are available in MATH 015, CSCI 015 and STAT 015. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a mark of 60% or above. 

English, Arabic or other languages (18 cp)

GED010 Academic Study Skills 1 12 cp
GED020 Academic Study Skills 2 6 cp

Islamic Studies, History or Culture (6 cp)

ARTS017 Islamic Culture 6 cp

Social or Behavioural Sciences (6 cp)

PSYC015 Introduction to Psychology 6 cp
SOC103 Introduction to Sociology 6 cp

Natural or Physical Sciences (6 cp)

ENVI030 Environmental Sciences 6 cp
PHYS030 Foundation Physics 6 cp

Humanities or Arts (6 cp)

ARTS035 Introduction to Philosophy 6 cp
LAW101 Law, Business and Society 6 cp


For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below: