The Master of Business (Marketing) program is for those aspiring to middle management or to work in marketing, a field increasingly important for all types of organisations who need to deliver value through the products and services they create and deliver. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented specialist marketing skills. You will be trained to formulate strategic plans, evaluate marketing theories and frameworks, design projects using market research tools and be equipped with the high-level skills to generate and position products and services for market. You will also gain an understanding of the core business areas of Accountancy, Organisational Behaviour, Marketing and Business from different perspectives.
As part of UOWD’s Master of Business (MBus) range of programs, the Master of Business (Marketing) specialisation offers a compulsory industry-based research project which will prepare you for your current or future management role and will be a highlight of your time at UOWD. Our strong links with and support from a broad range of industry partners in the UAE and across our global network will allow you to investigate a real business problem as part of your program of study, giving you real world experience and the opportunity to develop and apply the skills you have learnt throughout your postgraduate degree.
Career progression is rapid in the marketing field and the MBus (Marketing) program will help you to achieve the highest level in your chosen sector. Typical areas include:
- Public Relations
- New Product Development
- Market Research
- Direct Marketing
- Brand Management
- Web Marketing
Globally accredited, internationally relevant
Because we’re licensed by the UAE Ministry of Education - Higher Education Affairs, through the Commission of Academic Accreditation, our students and graduates can be assured that our degrees are recognised throughout the UAE and internationally. All MBus programs are also quality assured by UOW Australia, which is registered with the Australian Tertiary Education and Quality Standards Agency (TEQSA), the national regulator of higher education in Australia. Upon graduation, students can choose either a degree certificate from UOWD or a degree certificate from the University of Wollongong Australia.
CIM Accreditation (Chartered Institute of Marketing)
The Chartered Institute of Marketing (CIM) based in the UK, is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Through the Graduate Gateway scheme, the UOWD's MBus (Marketing) has been accredited by CIM. As per this accreditation, students graduating from the MBus (Marketing) program are given direct entry to the Diploma in professional marketing of CIM, with exemption. CIM qualifications are highly sought after by employers and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
The Master of Business program also offers specialisations in Human Resource Management, Financial Management, Innovation and Entrepreneurship, International Business and Management. If you decide you would like to complete two MBus specialisations when you enrol at UOWD, there are arrangements in place that mean you can do this in in minimal time. Connect with us to find out more.
The maximum requirement to graduate from a single specialisation MBus program is twelve (12) subjects. However, if you have completed a Bachelor degree in a relevant area or a UOWD Graduate Certificate in Business, or you have extensive professional work experience in a related area alongside a Bachelor degree, you may be able to complete the MBus program in a total of ten (10) subjects in line with UOWD’s policy on Credit for Prior Learning. Your eligibility for Credit for Prior Learning will be decided in consultation with UOWD’s Faculty of Business office prior to the beginning of the program.
A single specialisation MBus program will normally take you five or six semesters to complete (based on three semesters per year with summer as an optional semester and two subjects per semester). At this rate, the degree can be completed in two years or less. Classes are held 6:00pm - 9:30pm, Sunday to Thursday. Each subject requires one evening of attendance for 13 weeks.
|Level||Subject Code||Subject Name|
|Common Business Foundation*||ACCY801||Accounting and Financial Management|
|BUS802||Exploring Global Business Challenges from Multiple Perspectives|
|MGNT803||Organisational Behaviour and Management|
|MARK804||Principles of Marketing Management|
|Specialisation Subjects||MARK940||Marketing Communications|
|MARK977||Research for Marketing Decisions|
|Electives**||MARK997||Retail Marketing Management|
|MARK957||International Marketing Strategy|
|MARK938||Managing Services and Relationship Marketing|
|MARK980||Strategic Brand Management|
|OPS908||Supply Chain Management|
|MGNT923||Contemporary Issues in International Business|
|MARK956||Creating and Marketing New Products|
|Capstone Project||MGNT922||Business Research Project|
* If you are eligible for credit for prior learning from all four foundation subjects, you will be required to complete two further elective subjects from within your specialisation.
**Students are required to choose two electives from the approved list.
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