We loved Dubai when it was riding at the top. Now that is facing challenges, it is time to do something to bring its energy back and make the city more exciting, said Mishaal Al Gergawi, well-known Emirati writer and social commentator.
Delivering a presentation at the University of Wollongong in Dubai (UOWD) on his plans to contribute to restoring our pride in Dubai, Al Gergawi said: "We are here because we like this city. I feel we need to so something more concrete to demonstrate why we are still here, after Dubai went through two years of rough patch.
Al Gergawi, along with his wife Bushra, a graphic designer, has launched a company called iamhere whose first project is a series of products under the tag "iamherebecauseilikedubai", which include T-shirts, paper notebooks, bracelets and smartphone covers.
"Earlier this year, my wife and I were seized with a strong desire to do something for the city we all love. There has been enough of negativism. So we launched iamhere, a campaign-driven design line. The response has been very good and we have garnered a lot of support on social websites.
"Irrespective of the fact that I'm an Emirati, I genuinely enjoy Dubai and find new reasons to enjoy it every day; it is my city. I love this place too much not to contribute to its recovery process.
The companys website, iamhere.ae, has already gone live and has started taking online orders starting this week. Prices of all iamherebecauseilovedubai merchandise are kept below Dhs 100.
The event was organised by the Faculty of Business and Management at the University of Wollongong in Dubai.