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News Article

UOWD academic acts as panel moderator at the CMO Congress

Thursday, 15 December, 2011

Dr. K. Prakash Vel, Assistant Professor, Faculty of Business and Management, was invited to serve as a panel moderator at the CMO Congress in Dubai. The theme of the congress was Using a brand to differentiate and break through the clutter to gain maximum ROI on your marketing

The panel participants included Head of Group Marketing, Emirates NBD, Executive Vice President, Abu Dhabi Islamic Bank and Group Director, PEPSICO, Asia, Middle East and Africa.

The outcomes of the panel discussion include usage of brand related metrics, alignment of your branding strategy with your corporate objectives, role of brand perception in enhancing ROI and other associated outcomes.