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UOWD graduate among finalists in 'The Big Start' business start-up competition

Sunday, 4 July, 2010

Samaneh Sanatnama, a Finnish student of Iranian origin at the University of Wollongong in Dubai (UOWD) as among the four finalists who made it to the final round of The Big Start, a student entrepreneur initiative launched by Al Tamimi Investments (ATI).

The four students, competed against almost 200 students from across the UAE for the chance to have their business idea made into a reality.

Samaneh Sanatnama, who completed her IT degree program at UOWD in April 2010 and is currently employed with MBC, was recognised for her well structured marketing plan for a clothing design company for kids.

"Though I am an IT student, I have strong marketing skills which made me apply for the Big Start competition, as it presents a lifetime opportunity to launch one's own business with funding from Al Tamimi Investments," said Samaneh."I put in a lot of effort into my presentation, and covered every aspect of the business plan, including unique selling proposition, costing, revenue, research, etc. I also did my homework by checking with stores about selling trends and other aspects. It was very thrilling to be selected for the final round."

"In terms of what I have learnt, the past six months has been invaluable to me and I have really enjoyed putting into practice what I have learnt at UOWD. I know that with hard work and perseverance, I can do anything I set my mind to," Samaneh said.

The final winner gets the chance of a lifetime to set up and run his or her own business after they graduate, with the full funding and support of Al Tamimi Investments. The winner is given the title of Chief Executive Officer for the new company, as well as a structured shareholding agreement.

The final four candidates were selected based on their idea for an innovative new UAE-based company, their business acumen and personal qualities. Each finalist was given the opportunity to present their business plans to the judging panel, which included the Chairman of Al Tamimi Investments, Essam Al Tamimi.