The University of Wollongong in Dubai (UOWD) walked away with top honours in the 4th annual E-Biz Challenge, organized by Zayed University. The UOWD team 'Ascendants' won the first prize for their plan "mNow in the E-Biz category award. They were one of 353 participating teams from the UAE and GCC region. The team also won the first prize for the e-Services category award which was a new category introduced in cooperation with Dubai e-Government. Projects for this category had to help government or quasi-government companies improve e-services.
The UOWD team 'Ascendant' was represented by College of Business students, Xiaotong Yang, Neha Gulabani, Elma Zahir and their academic advisor Dr. Melodena S. Balakrishnan.
Participants in the e-Biz Challenge were required to conceptualize and present a feasible business plan with strict criterion. The plans were judged by experienced members of the industry in a three stage process. UOWDs award-winning plan "mNow focused on innovative methods of bringing e-commerce to mobile phones, which has attracted some interest from industry investors.