Who is the program for?
If you’re currently working in marketing or looking to progress to the area, the Graduate Certificate in Marketing will give you the opportunity to gain a professionally oriented specialised skill set.
What will I study?
Students complete four subjects:
- Principles of Marketing*
- Consumer Behaviour
- Marketing Strategy
- Social Marketing
*Students who do not have a relevant background in Marketing should complete this subject within their first semester of study. According to UOWD’s Credit for Prior Learning policy, those who have an background in Marketing may apply to complete one of the elective subjects from the approved list below in its place:
- Internet Applications for Marketing
- Managing Services and Relationship Marketing
- Marketing Communications
- Creating and Marketing New Products
- International Marketing Strategy
- Research for Marketing Decisions
- Strategic Brand Management
- Retail Marketing Management
- Supply Chain Management
- Contemporary Issues in International Business
Progression to Masters Courses
Upon successful completion of the Graduate Certificate in Marketing, students who enroll in the Master of Business (Marketing) program will be granted credit for four subjects.
Classes to fit around your commitments
All Postgraduate Certificate classes are held from 6-9:30pm, Sunday to Thursday and are designed to fit around work commitments. A Certificate of Proficiency can be completed in 13 weeks, whilst a Postgraduate Certificate will take you two semesters to complete (subject to completion of two subjects per semester).
UOWD’s Faculty provide a wealth of academic and professional expertise from across the globe. All full-time professors hold a PhD and are active in their specialist field. They also bring vast industry experience from years of practice in their respective disciplines, creating a learning environment that is both grounded in the latest academic theory and applicable to current professional practice.