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Digital Content Marketing

Program Overview

Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

This program provides practical and hands-on skills that employers look for in the online marketing space. Sessions are delivered by a team of practicing industry experts from leading marketing companies.

Duration
3 days

Dates
1 Feb | 9AM - 1PM
7 Feb | 9AM - 2PM
8 Feb | 9AM - 2PM

Fees
AED 4,725* (External Participants)
AED 2,625* (UOWD Student & Alumni)
*VAT 5% inclusive

 
 

What the Program Covers

This program will teach participants: 

  • Understanding content marketing
  • The power of storytelling
  • Generate content ideas
  • Planning a long-term content strategy
  • Build a content creation framework
  • Being an effective writer
  • Extending your content through repurposing
  • Measuring and analysing your content
  • Developing a growth marketing mentality
  • Creating topic cluster and pillar pages

Key Program Benefits

Upon receiving your certification, you will be able to:

  • Use content creation frameworks for producing effective content on a consistent basis
  • Repurpose content to provide new value and meaning
  • Architect content that both humans and search engines will love
  • Practical hands-on training in computer labs

Who should take this course?

This program builds on different online marketing courses and interested students should ideally have an understanding of the basics and advanced aspects of content marketing.

It is suitable for professionals that are actively involved in digital marketing.

What you will learn

You will gain a holistic understanding of content marketing, how to form a complete digital strategy and how to pitch the strategy to clients and management teams.

Sessions

DAY 1
MODULE 1
Planning Content Strategy 
MODULE 2
Understanding your goals, target market and competition 
MODULE 3
Preparing an Editorial Calendar 
 
DAY 2
MODULE 4
Implementing Content Strategy 
MODULE 5
Blogs, Social Media, Website, Podcast, Videos and Email 
MODULE 6
Search Engine Optimisation 
 
DAY 3
MODULE 7
Measuring Success, Attribution Model and Metrics
MODULE 8
Using Hoootsuite, Hubspot, Sprout Social and Social flow 

Course Facilitator

Dr Ali Bhayani

Dr Ali Bhayani

Dr Ali Bhayani is a Chartered Marketer (Chartered Institute of Marketing), with proven out-of-box thinking, winning-attitude, leadership qualities and analytical abilities. He has years of multi-cultural experience and training and being a results-driven marketing professional and university professor. With expertise in strategic analysis, planning and modelling, digital marketing and advertising, Dr Bhayani strives to deliver experience for stakeholders, efficiently and effectively. 

 

For more information please email us on IvanDsouza@uowdubai.ac.ae or MariaManuel@uowdubai.ac.ae

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