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Excel for Digital Marketers

Program Overview

Knowledge of Microsoft Excel is an essential skill for all marketers. Whether you want to be in media planning, buying, strategy, operations, etc. you have to have a strong understanding on how to analyse data in Excel. 

This program provides practical and hands-on skills that employers look for in the online marketing space. Sessions are delivered by a team of practicing industry experts from leading marketing companies.

Duration
3 days

Dates
21 Feb | 1PM - 6PM
22 Feb | 9AM - 2PM
29 Feb | 9AM - 3PM

Fees
AED 4,725* (External Participants)
AED 2,625* (UOWD Student & Alumni)
*VAT 5% inclusive

 
 

What the Program Covers

Excel for Digital Marketers' will introduce you to the concepts of marketing campaign analysis which is the most crucial part of any marketing operation. You will learn how digital marketers collect, sort and analyse data in Excel or Google Sheets. You will also learn how to present your findings in a way that is visually appealing and 'tells a story' of your marketing campaign. This course will also walk through the essential functions needed for your analysis.

Key Program Benefits

If you have a strong understanding of Marketing Campaign Analysis, this course will provide you with the tools that you will actually use in your day-to-day job. This course is 100% practical.

Who should take this course?

This course is suitable for everyone who is interested in advancing their skills in Excel, which is one of the most important skills employers are looking for. This course will teach you the skills required to translate the results of marketing campaigns into actual business benefits. 

It is recommended that you know the basics of Excel/Google Sheets before you attend this course.

What you will learn

You will gain an understanding of where to collect data from, what type of data is good for analysis and how to use Excel/Google sheets to analyse information and prepare marketing campaign summary reports. 

Sessions

DAY 1
MODULE 1
Understand the needs for marketing campaign analysis
MODULE 2
Introduction to Excel
 
DAY 2
MODULE 3
Introduction to basic Excel functions
MODULE 4
Introduction to advanced Excel functions 
 
DAY 3
MODULE 5
Introduction to pivot tables 
MODULE 6
Building an insightful report 

Course Facilitators

Daniel Vaczi

Daniel Vaczi

Daniel has been in digital marketing for nearly 15 years. He started his digital career in Search Engine Optimization (SEO) and Paid Search and later added other disciplines such as mobile advertising, paid social, affiliate marketing and display advertising. Dan has also extensive experience in analytics, usability, conversion optimization and accessibility testing. 

Before joining GroupM MENA in January 2018 as Group Head of Data and Technology, Dan worked at Mediacom MENA as Regional Head of Digital, Performance Director at Wavemaker (MEC) London where he headed Johnson & Johnson's UK, IR & Northern European biddable team. Prior to MEC he worked at Three pipe Digital Marketing and PR Agency as Associate Director of Digital. 

 
Hicham Auajjar

Hicham Auajjar

Hicham joined the Keyade, a performance marketing agency team in Paris, after starting his career in hospitality sales in New York. He set up Keyade Middle East in Dubai and has grown the agency to become one of the largest performance agencies in the region. 

Hicham's areas of expertise is Digital Performance and specifically paid search, SEO, programmatic, paid social and analytics. Hicham has joined GroupM as Head of Performance Services in January 2018 after seven years at Keyade where he has partnered with clients such as Movenpick Hotels, Nespresso, STC and others.

 
Dr Ali Bhayani

Dr Ali Bhayani

Dr Ali Bhayani is a Chartered Marketer (Chartered Institute of Marketing), with proven out-of-box thinking, winning-attitude, leadership qualities and analytical abilities. He has years of multi-cultural experience and training and being a results-driven marketing professional and university professor. With expertise in strategic analysis, planning and modelling, digital marketing and advertising, Dr Bhayani strives to deliver experience for stakeholders, efficiently and effectively. 

 

For more information please email us on IvanDsouza@uowdubai.ac.ae or MariaManuel@uowdubai.ac.ae

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