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Managing Internationalisation (MI): An Assessment of Optimal Foreign Market Entry

Explore the opportunities that internationalization can bring to your business and find solutions to your challenges in foreign markets in the quest to stay ahead of your rivals

Program Overview

Managers of small and medium sized enterprises ranging to large blue chip companies recognize the increasing importance of the international dimension of their businesses. Understanding and analyzing a myriad of options is crucial in order to create an optimal international business strategy that is tailored to their company. In a world that is increasingly uncertain and foreign markets that evolve quickly, managers need to either adapt, expand, retract or relocate in order to stay ahead of rival firms in their quest to maximize profits.

Bearing this in mind, we have tailored and designed this program to focus on assessing the foreign market entry modes open to managers as well as successfully executing strategy for overall alignment of macro, meso and micro level critical success factors.

What the Programs Covers

This program will provide participants with:

  • Skills to recognize and leverage optimally their experience in managing the international dimension activities for their organization.
  • Decision-making capabilities in the context of international operations
  • In-depth knowledge and understanding of international markets which positively influences the organizations’ bottom line and distinguishes you as an industry expert with specialized, high-level knowledge and skills to manage international business operations.
  • The skills and knowledge to manage international business operations, positioning you as a respected industry expert

Key Program Benefits

After earning your certificate, you will be able to:

  • Critically assess the effects of major economic, management, policy and technical trends and factors on businesses operating internationally
  • Evaluate the shifting competitive advantage and international strategy formation and evolution in advanced as well as emerging/transition economies
  • Comprehensively apply relevant concepts in appraising and formulating international business strategies.
  • Assess which foreign markets are conducive to your organization’s activities
  • Manage the integration and coordination of foreign subsidiary activities to achieve the best results
  • Increase your professional value and secure your future

Who should take this course?

This course is designed for business managers from various disciplines including finance, accounting, marketing, sales, HR, IT, product development and logistics. The attendants will learn practical skills that can be easily applied to their day-to-day work thus minimizing the risks of their internationalization efforts.

What you will learn

This is a comprehensive didactic program designed for senior leaders with hands on experience to carry out an assessment of their organization’s internationalization efforts and to develop optimal strategies for entering or consolidating in foreign markets. We use action learning methods to broaden and deepen managers’ knowledge of international business strategies and the contexts in which they are developed and implemented. We use this hands-on methodology to synthesize various disciplines that will include strategy, human capital, marketing and finance.

Sessions

DAY 1
MODULE 1 (INTERNATIONAL BUSINESS FUNDAMENTALS) 
Introduce broad concepts of international business and internationalization strategies.
MODULE 2 (LOCATION CHOICE AND IMPACT OF INTERNATIONALIZATION)
How to choose foreign markets and what to expect from them.
 
DAY 2
MODULE 3 (PRE-ENTRY ASSESSEMENT OF FOREIGN MARKETS) 
How to assess foreign market entry with real data.
MODULE 4 (CHALLENGES TO PRE-ENTRY) 
How to deal with key implementation challenges in location decision making and find potential solutions.
Isolate the importance of corporate social responsibility, sustainability, accountability and ethical practice in the context of own organization and in appraising and developing business strategies
 
DAY 3
MODULE 5 (POST-ENTRY ASSESSMENT OF FOREIGN MARKETS) 
Assess performance of exports, foreign subsidiaries and other strategic alliances
Manage Headquarter-subsidiary relationships
MODULE 6 (STRATEGY IMPLEMENTATION) 
Develop international marketing strategies
Develop and implement action plan (including post-entry adjustments)

Meet the Instructor

Dr Yama Temouri

Dr Yama Temouri has more than 5 year’s extensive consultancy experience, including projects for the OECD, European Commission and for several UK Government Departments, including the United Kingdom Trade and Investment (UKTI) Department; the Department for Business, Innovation and Services (BIS) and the Innovation foundation NESTA.

Dr Temouri is an active researcher and has published more than 40 publications including journal articles, conference papers and book chapters. He is also an Associate Editor for the Business Research Quarterly (Elsevier Publishers). His research interests are mainly in the economics of multinational enterprises and their impact on host and home economies. He is currently working on the link between institutional quality, foreign direct investment and firm performance as well as analysing the locational choices of foreign direct investment in tax havens.

Dr Temouri is an Associate Professor of International Business at the University of Wollongong in Dubai (UOWD) and obtained his PhD from the Aston Business School, UK.

 

For more information please email us on IvanDsouza@uowdubai.ac.ae or MariaManuel@uowdubai.ac.ae

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