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Video Advertising

Program Overview

A huge number of people prefer online video platforms such as YouTube and other similar platforms to live TV and it is anticipated that by 2025, half of viewers under 32 will not subscribe to a paid for TV service anymore.

The Video Advertising course covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimising video advertising campaigns across YouTube and the web.

Duration
3 days

Dates
24 Jan | 9AM - 1PM
25 Jan | 9AM - 2PM
31 Jan | 9AM - 3PM

Fees
AED 4,725* (External Participants)
AED 2,625* (UOWD Student & Alumni)
*VAT 5% inclusive

 
 

This program provides practical and hands-on skills that employers look for in the online marketing space. Sessions are delivered by a team of practicing industry experts from leading marketing companies.

What the Program Covers

This program will provide participants with:

  • An understanding of advanced Video Advertising (specifically YouTube and other major platforms)
  • Advanced skills, techniques, and best practices for using YouTube ads
  • An understanding of unique video campaign objectives (e.g. branding, remarketing, prospecting)
  • Measuring and optimising performance with real-world case studies

Key Program Benefits

Upon receiving your certification, you will be able to:

  • Understand how to use advanced features of YouTube Video Campaigns
  • Create your own frameworks for paid video marketing (mainly YouTube)
  • Prove your expertise with a certification from Google/YouTube

Who should take this course?

This program is suitable for all professionals involved in Video Advertising or plan to enter the field of digital marketing.

What you will learn

In order for a marketing campaign to be successful, it needs to include a well- designed video advertising element. This course will teach you to how to build a video advertising campaign from scratch, how to execute it and measure your success. As a prerequisite to enrol for the program, you need to have completed the Adwords Fundamentals Exam either via the Digital Marketing Planning and Buying executive program or in your own time prior to starting the course. 

Sessions

DAY 1
MODULE 1
Video Advertising Overview
MODULE 2
Setup & Targeting 
 
DAY 2
MODULE 3
Audience Marketing
MODULE 4
Measurement & Optimisation 
 
DAY 3
MODULE 5
Test Prep & Mock Exam
MODULE 6
Exam

Course Facilitators

Daniel Vaczi

Daniel Vaczi

Daniel has been in digital marketing for nearly 15 years. He started his digital career in Search Engine Optimization (SEO) and Paid Search and later added other disciplines such as mobile advertising, paid social, affiliate marketing and display advertising. Dan has also extensive experience in analytics, usability, conversion optimization and accessibility testing. 

Before joining GroupM MENA in January 2018 as Group Head of Data and Technology, Dan worked at Mediacom MENA as Regional Head of Digital, Performance Director at Wavemaker (MEC) London where he headed Johnson & Johnson's UK, IR & Northern European biddable team. Prior to MEC he worked at Three pipe Digital Marketing and PR Agency as Associate Director of Digital. 

 
Hicham Auajjar

Hicham Auajjar

Hicham joined the Keyade performance marketing agency team in Paris after starting his career in hospitality sales in New York. He setup the Keyade Middle East office in MENA out of Dubai and has grown the agency to become one of the largest performance agencies in the region. 

Hicham's areas of expertise is Digital Performance and specifically Paid Search, SEO, Programmatic, Paid Social and analytics. Hicham has joined GroupM as Head of Performance Services in January 2018 after 7 years at Keyade where has partnered with clients like Movenpick Hotels, Nespresso, STC and others 

 
Dr Ali Bhayani

Dr Ali Bhayani

Dr Ali Bhayani is a Chartered Marketer (Chartered Institute of Marketing), with proven out-of-box thinking, winning-attitude, leadership qualities and analytical abilities. He has years of multi-cultural experience and training and being a results-driven marketing professional and university professor. With expertise in strategic analysis, planning and modelling, digital marketing and advertising, Dr Bhayani strives to deliver experience for stakeholders, efficiently and effectively. 

 

For more information please email us on IvanDsouza@uowdubai.ac.ae or MariaManuel@uowdubai.ac.ae

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