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Master of Media and Communications (MMC) Degree

The Master of Media and Communications is for graduates and professionals who want to develop their theoretical knowledge and practical skills in the media and communications sector.

The program is designed in the context of an increasing trend towards media professionals working independently, or as part of a multi-disciplinary team, for a range of clients. While the emphasis is placed on working environments in the UAE and the greater Middle East region, the theories and skills are applicable around the world in developed as well as emerging markets. Students will be exposed to the latest changes and developments in mass communication, including social media, digital media and emerging tools, journalism and storytelling. With industry internship programmes and visits to media houses in Dubai and elsewhere, the course proves beneficial in establishing a thorough grounding in the field.

18 - 24 months

Spring - January
Summer - June
Autumn - September

Fees per subject
AED 8,967
USD 2,443
(VAT 5% inclusive)


Attend our upcoming Degree & Career Path Counseling Day and meet our academic and admissions staff to find out more about your chosen program. Register now!

UOWD is committed to providing you with the necessary assistance in the current situation. Our Recruitment & Admissions team is ready to assist prospective students and their parents with the necessary career path and program guidance via several online platforms. Visit the below link to book a Digital One-to-One Consultation with our Admissions team based on your convenience.
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Career Opportunities

The University of Wollongong in Dubai Master of Media and Communications program is relevant to a range of professional disciplines related to media. Students and graduates of the MMC programs typically work as:

  • Journalists
  • Public Relations Specialists
  • Corporate Communications Executives
  • Filmmakers
  • Researchers
  • Writers
  • Academics

Globally accredited, internationally relevant

This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE and internationally for further education and employment in the private and public sectors.

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Program Duration

There are two entry levels to the Master of Media and Communications. If you have completed a three year undergraduate degree program, or a four year program without a research component, you will enter the MMC program at the foundation level. This will involve completing two extra subjects, decided in consultation with the Faculty.

Once you have completed the extra subjects, or if you have completed a four year degree that included a research component, you will enter on to the main program, The main program involves a total of 10 subjects, including five core subjects of six credit points each, three electives of six credit points each and a thesis which carries the weighting of 12 credit points.   Students may take a maximum of two subjects per semester. At this rate, students are able to complete the degree program in five semesters (for Academic Calendar, see links below). Each subject requires one evening of attendance per week for 13 weeks. Classes are held 6:00pm - 9:30pm, Sunday - Thursday.

Program Structure

The following five subjects form the core of the MMC program:

Core Subjects (30cp)

Subject Code Subject Title
MMC 940 Transmedia Storytelling
MMC 941 Global Mediascape
MMC 942 Emerging Digital Tools and Practices
MMC 943 Social Media and Network Culture
MMC 949 Research Methods

Electives (18cp) : Choose any 3 subjects from the list provided below

Subject Code Subject Title
MMC 900 Internship
MMC 927 Media Management
MMC 901 Data Visualization and Research
MMC 928 Marketing Media
MMC 926 Global Cinema Studies
MMC 946 Technology, Presence & Perception
MARK901 Digital Marketing
MARK920 Social Marketing
MARK940 Marketing Communications
MARK980 Strategic Brand Management
MGNT942 Insights into Innovation and Entrepreneurship
MGNT978 Cross Cultural Management

Research Project/Thesis (12cp)

Subject Code Subject Title
MMC 936 or MMC 938 Thesis or Major Integrated Project

Recommended Study plan:

Semester 1 Semester 2 Semester 3 Semester 4 Semester 5
MMC 940 MMC 942 MMC 949 Elective MMC936 / MMC937
MMC 941 MMC 943 Elective Elective  


Discipline Leader

Dr William F. Smith II

Dr William F. Smith II
Associate Professor
PhD, The European Graduate School in Switzerland; MA in Media Studies, The New School of Social Research, New York City, USA; BA in New Media & Moving Image, The Evergreen State College, Olympia, Washington, USA

Dr Smith was an Assistant Campus Dean, Program Director, Academic & Program Manager on academic level and Managing Director, Creative Director and Corporate Communications Manager on industry...

Read more


For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below:

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