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Dr Munyaradzi Nyadzayo

Dr Munyaradzi Nyadzayo, Associate Dean (Research) at UOWD

Dr Munyaradzi Nyadzayo

Associate Dean (Research)

Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom.

Qualifications: PhD Marketing;  Graduate Certificate in Academic Practice (GCAP) - Monash University, Australia; BCom (Management);  BCom (Hons);  MCom (Marketing); Certificate in the Facilitation of Learning (CFL)  -  University of Fort Hare, South Africa

Telephone : +971 4278 1951

Email: (@uowdubai.ac.ae):MunyarNyadzayo

Dr Munyaradzi “Munyar” Nyadzayo joined UOWD in 2016 as an Associate Professor in Marketing and teaches undergraduate and postgraduate students in subjects such as Marketing Principles and Strategic Brand Management. He also teaches and coordinates a management project for postgraduate students specialising in marketing.

Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom.

Previously, he served as a Junior Lecturer in South Africa teaching Financial Management and also tutored various management subjects such as Introduction to Business Management and Business Information Systems. After completing his PhD in Marketing in Australia, he was awarded an Early Career Development Fellow (2012-2014) at Monash University where he also held a lecturer position, teaching subjects such as Strategic Marketing, Marketing Research, Services Marketing and Professional Services Marketing. While still at Monash University, he conducted tutorials in Marketing Research, International Business and guest-lectured postgraduate students in B2B Branding. Dr Nyadzayo joined Swinburne University of Technology in 2014 where he taught Marketing Research and Strategic Marketing to undergraduate and postgraduate students.

INDUSTRY AND CONSULTING

On the professional front, Dr Nyadzayo is a former Store Licensee of Calendar Club (Australia) who successfully managed one of Victoria’s biggest calendar retail ‘pop-up’ stores together with his partners. He is a freelance marketing consultant specialising in areas such as B2B branding, new products/services marketing, and digital marketing. He is also an accredited Certified Practising Marketer (CPM) by the Australian Marketing Institute as an Associate Member (AMAMI).

RESEARCH

Dr Nyadzayo is a dynamic and vibrant researcher with several years’ experience and extensive knowledge in various research fields such as B2B marketing, brand management, relationship marketing, retailing, franchising, services marketing and entrepreneurial marketing in emerging markets. He has analytical competences with both quantitative and qualitative techniques ranging from online/offline survey design, case study analysis, in-depth interviews, regression analysis, analysis of variance, to advanced inferential techniques such as factor analysis, structural equation modelling (SEM), bootstrapping regression techniques etc., as well as statistical software such as SPSS, AMOS, Microsoft Excel, Nvivo and MPlus, among others.

The following are some of Dr Nyadzayo’s recent publications, among others:

  • Abdullateef, A. O., & Nyadzayo, M. W. (Forthcoming). Reducing employee turnover intention: a customer relationship management perspective, Journal of Strategic Marketing, 1- 17, Doi: 10.1080/0965254X.2016.1195864 (ABDC, A).
  • Nyadzayo, M.W., Leckie, C., & McDonald, H. (Forthcoming). Corporate social responsibility outcomes: the role of psychological connection, Marketing Intelligence and Planning (ABDC, A)
  • Leckie, C., Nyadzayo, M.W., and Johnson, L.W. (2016). Antecedents of consumer brand engagement and brand loyalty, Journal of Marketing Management, 32(5/6), 558-578 (ABDC, A)
  • Nyadzayo, M.W., and Khajehzadeh, S. (2016). The antecedents of customer loyalty:  a moderated mediation model of customer relationship management quality and brand image, Journal of Retailing and Consumer Services, 30, 262-270 (ABDC, A)
  • Nyadzayo, M.W., Matanda, M.J., & Ewing, M.T. (2016). Franchisee-based brand equity: the role of brand relationship quality and brand citizenship behaviour. Industrial Marketing Management, 52, 163-174 (ABDC, A*)
  • Nyadzayo, M.W., Matanda, M.J., & Ewing, M.T. (2015). The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image. Journal of Business Research, 68(9), 1886-1894 (ABDC, A)
  • Nyadzayo, M.W., Matanda, M.J., & Ewing, M.T. (2011). Brand relationships and brand equity in franchising. Industrial Marketing Management, 40(7), 1103-1115 (ABDC, A*)

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