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Dr Okey Peter Onyia

Dr Okey Peter Onyia, Associate Professor at UOWD

Dr Okey Peter Onyia

Associate Professor

Dr Okey Peter Onyia’s specialist teaching areas include marketing management, marketing strategy, international marketing, services marketing, marketing principles, consumer behaviour, product management, integrated marketing communications and branding, advertising theory and practice, and public relations.

Qualifications:  BA Hons, University of Calabar, Nigeria; MBA, University of Lagos, Nigeria; MPhil, OAU University, Nigeria; PhD, University of Strathclyde, UK; PG-Cert in Higher Education Teaching, University of Bournemouth, UK; PGD in Research Methods in Business and Management, University of Strathclyde, UK; Professional Diploma in Journalism, College of Journalism and Technology, Nigeria

Telephone: +971 4 278 1984

Email: [email protected]

Dr Okey Peter Onyia is Associate Professor at the University of Wollongong in Dubai. He obtained his PhD in Marketing from the University of Strathclyde in the United Kingdom.
 
He joined UOWD in 2015 with extensive teaching and research experience, most recently as an Associate Professor of Marketing and Chairman of the Faculty Research Committee at the Business School of Lindenwood University in Saint Charles City, Missouri, USA. Prior to that, he was a lecturer in Marketing Communications at Bournemouth University, UK and a Marketing Tutor at the University of Strathclyde, Glasgow, Scotland, UK.
 
Dr Onyia’s specialist teaching areas include marketing management, marketing strategy, international marketing, services marketing, marketing principles, consumer behaviour, product management, integrated marketing communications and branding, advertising theory and practice, and public relations.
 
His research interests lie in services marketing, cross-cultural consumer behaviour, and higher education pedagogy, specifically in understanding the closer involvement of HE students in the assessment of their coursework and skills development. His work has been published in a number of leading international journals, including the International Journal of Bank Marketing and the Journal of Financial Services Marketing.
 
He has also been the recipient of a number of prestigious research awards, including Emerald Group Publishing’s Outstanding Paper of 2014 Award for a research paper titled “Towards a Universal Model of Internet Banking Adoption: Initial Conceptualization” (Harrison, T.,  Onyia, O.P, and Tagg, S.K.), and a Best Paper of Conference award for “Conceptualizing a Model of Retail-Customer and Web-channel Readiness for Internet Banking Adoption: Part 1” (Onyia, O.P, Harrison, T., and Tagg, S.K.) presented at the International  Conference of the Academic and Business Research Institute (AABRI) in Las Vegas, USA in 2012.
 
Dr Onyia has extensive industry experience, having spent more than 18 years in various roles in the advertising and public relations industry, including 11 years at senior management level as CEO of a top advertising agency in Nigeria.
 

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