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Dr Prakash Vel Kumar Shankar

Dr Prakash Vel Kumar Shankar, Associate Professor at UOWD

Dr Prakash Vel Kumar Shankar

Associate Professor

Dr Prakash Vel is involved in research, consulting and training, with a focus on services marketing, applied marketing research, consumer behaviour, marketing communications, sales management, marketing management and direct marketing.

Qualifications: BBA, MPhil, MBA, PhD Madurai Kamaraj University, PGDip, CIM

Telephone:  +971 4 2781967

Email: (

Dr Prakash Vel is an Associate Professor at University of Wollongong in Dubai and specialises in Marketing, teaching undergraduate and post graduate courses alongside supervising PhD candidates at the University. He is backed up with 24 years of teaching and practising marketing in the Industry with experience spread across Bahrain, India, Singapore, Malaysia and the UAE.  He is also a Chartered Marketer from CIM (UK).

His areas of research, consulting and training include Strategic Marketing, Consumer Behaviour, Marketing communications and Events Marketing and has trained and offered consultancy for more than 16 corporate clients in different countries in the world including Malaysia, Singapore, Kuwait, India and Dubai.

He has published in international journals and has presented in international conferences at USA, Spain, France, Dubai, Finland, Italy, Austria, Hungary, London, Switzerland, Germany, Sweden, Norway, Belgium, Prague and other places and was also awarded the ‘Best Presenter Award’ in the international conference at London. He serves in the editorial and review committee and also is the Associate Editor of international Journals.

He serves as a co-supervisor for PhD/DBA candidates and is a member of the PhD examination panels of different Universities. He has authored a book on Marketing Research and has written book chapters in the area of marketing and has also been a freelance Marketing Researcher with international research agencies including Taylor Nelson Sofres and Synovate.

He is a member of the Chartered Institute of Marketing (UK). He was appointed as the Associate Program Chair of the international Academic conference of the Academy of World Business, Marketing and Management Development that took place in Dubai in August 2014 and was presented with a trophy in recognition of his efforts in organising an international academic conference successfully in Dubai. This conference was attended by Professors from 63 Universities across the world and the earlier conferences of this body were conducted in Australia, Brazil, France, Finland and Hungary.

He was awarded by DTCM (Dubai Tourism and Commerce Marketing) in 2015 for organising this conference in Dubai. He supervised a ‘Marketing Strategy’ project on the title of ‘Repositioning Cadillac in the UAE’ in 2015, done by his 100 final year marketing students and was awarded with a commendation in 2015.

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