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Marketing

UOWD’s faculty involved with marketing research have outstanding academic credentials and are respected authorities in their particular field. As academics, consultants and field researchers, they have come from all over the world, bringing with them an immeasurable wealth of theoretical and practical expertise.

Our research programs focus on a variety of marketing related areas. Explore these pages to find out more about our research strengths in marketing.

Marketing

Research Themes / Topics

  • E-commerce
  • IT & Social media marketing
  • Loyalty
  • Social marketing

Members Research Interests

Dr Munyaradzi Nyadzayo
 
Dr Nermeen Mustafa
 
Dr Okey Peter Onyia
Dr Okey Peter Onyia
Services Marketing – especially in the financial and insurance service industries, Cross-cultural and Cross-national Consumer Behaviour, Consumer Self-service Technology Adoption, International Marketing, Advertising & Marketing Communications & Higher Education (HE) Pedagogy – especially the closer involvement of HE students in peer assessments
Scholar page
 
Dr Prakash Vel Kumar Shankar
Dr Prakash Vel Kumar Shankar
Strategic marketing, Services Marketing, Marketing communications, Digital marketing & Consumer behaviour
Scholar page

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