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- Dr Sourjo Mukherjee
Dr Sourjo Mukherjee is an Associate Professor of Marketing at the School of Business. He completed his Ph.D. in marketing from ESSEC Business School, France.
Sourjo adopts a student-centric approach to teaching, creating a safe and stimulating environment that fosters student confidence and engagement through innovative pedagogical techniques.
Sourjo is a consumer researcher specializing in behavioral issues in marketing. His research has been published in multiple top-ranked academic journals (ABDC A*/A, SCOPUS Q1). He serves on the editorial review board of the Journal of Business Research (ABDC A) and Psychology & Marketing (ABDC A) and acts as ad-hoc reviewer for several top peer-reviewed marketing journals. He has presented his work at leading international conferences such as American Marketing Academy (AMA) Global Marketing SIG Conference, European Marketing Academy (EMAC) Annual Conference, the Association for Consumer Research (ACR) Conference, among others.
Prior to joining UOWD, Sourjo worked as an Assistant Professor of Marketing at Audencia Business School in France from 2019 to 2022 and then at BITS Pilani – Dubai Campus for one year. In addition, he has taught several marketing courses in the Global BBA program at ESSEC Business School, France.
- Ph.D. in Business Administration (Marketing) - ESSEC Business School, Cergy, France
- Mastère Spécialisé, Business Administration Research - ESSEC Business School, Cergy, France
- Post Graduate Diploma in Management (Marketing) - Indian Institute of Management, Rohtak, India
- Bachelor of Power Engineering - Jadavpur University, Kolkata, India
- Mukherjee, S., Musarra, G., & Banerjee, S. (2023). Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment. Industrial Marketing Management, 112, 40-50. (ABDC A*, SCOPUS Q1)
- Datta, S., & Mukherjee, S. (2023). Who is next? Consumer reaction to CEO succession in family firms. Journal of Family Business Management. (SCOPUS Q1)
- Mookherjee, S., Mohanty, S., & Mukherjee, S. Affinity to mnemonic features of social media: Antecedent and consequences. Journal of Consumer Behaviour. (ABDC A, SCOPUS Q1)
- Datta, S., & Mukherjee, S. (2022). In families we trust: Family firm branding and consumer’s reaction to product harm crisis. Journal of Business Research, 151, 257-268. (ABDC A, SCOPUS Q1)
- Gupta, R., Mukherjee, S., & Jayarajah, K. (2021). Role of group cohesiveness in targeted mobile promotions. Journal of Business Research, 127, 216-227. (ABDC A, SCOPUS Q1)
- Mukherjee, S., & Althuizen, N. (2020). Brand activism: Does courting controversy help or hurt a brand?. International Journal of Research in Marketing, 37(4), 772-788. (ABDC A*, SCOPUS Q1)
- Khare, A., Khare, A., Mukherjee, S., & Goyal, T. (2016). Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?. Journal of International Consumer Marketing, 28(1), 28-41. (ABDC B, , SCOPUS Q1)
- Khare, A., Mukerjee, S., & Goyal, T. (2013). Social influence and green marketing: An exploratory study on Indian consumers. Journal of Customer Behaviour, 12(4), 361-381. (ABDC B)
- Dr Sourjo is a consumer researcher specializing in behavioral issues in marketing. His two primary areas of interest are consumer morality and the effect of digital technologies on consumer behavior.
- He serves on the editorial review board of Journal of Business Research (ABDC A) and Psychology & Marketing (ABDC A)
- Recipient, 2020-2021 Audencia Foundation Research grant (€5320), “How Brand Activism Shapes Consumer-Brand Relationships”
- Dr Sourjo has experience working in different roles (sales, business development, brand management, supply chain) in multiple companies across several sectors (e.g., Schneider Electric, Tata Motors, Berger Paints).
- Marketing Effectiveness
- Managing Services and Relationship Marketing
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