Isra Arif

After earning her degree in 2015, Isra began her career in an editorial role at Eye on Ivy, an educational consultancy. There, she refined her skills in communication, storytelling, and critical analysis. However, driven by her family’s longstanding legacy in watchmaking and a deep-rooted passion for craftsmanship, Isra made a bold career shift—one that would lead her to the intricate world of haute horology.

“I grew up surrounded by the art of precision and craftsmanship. Watchmaking is my family’s business—my father and his brother were watchmakers. Eventually, I felt this deep pull to carry that legacy forward while carving my own path,” Isra shares.

Her pursuit led her to Neuchâtel, Switzerland, where she currently trains at the renowned Watchmakers of Switzerland Training and Educational Program (WOSTEP)—an achievement that came after passing a highly competitive two-day bench test assessing everything from dexterity to mechanical reasoning. Isra is the only female in her class, a distinction that she wears with pride and responsibility.

“Being Pakistan’s first female watchmaker is something I hold close to my heart. It means challenging norms, breaking stereotypes, and hopefully paving the way for more women in my country and beyond to explore careers in craftsmanship and STEM,” Isra says.

But the path wasn’t always smooth. Transitioning from editorial work to the technical precision of watchmaking, moving from Pakistan to Switzerland, and balancing her roles as a mother, wife, and professional—all came with challenges. There were moments when the pressure felt overwhelming, and Isra questioned her choices.

“The biggest challenge was believing that I belonged in a space where women were almost non-existent. I faced moments of self-doubt, exhaustion, and fear of failure,” she recalls. “But I leaned on my two biggest pillars of strength—my husband and my father. Their belief in me made all the difference.”

Isra credits her UOWD experience for giving her the foundation to navigate these major life changes. “My time at UOWD taught me adaptability, resilience, and the ability to think critically. Whether it was leading a marketing project for Cadillac or being inspired by brilliant lecturers like Dr. Zeenath Khan and Dr. Prakash Vel, those experiences shaped the person I am today,” she reflects.

As she looks ahead, Isra envisions a future where she not only excels in the world of haute horology but also serves as a mentor and role model for aspiring watchmakers, particularly women in Pakistan. “There’s so much to do when you’re the first. I want to use my platform to inspire others—whether it’s through watchmaking, mentorship, or storytelling.”

Outside of work, Isra finds joy in motherhood, exploring vintage timepieces, storytelling, and immersing herself in new cultures. Living in Switzerland has deepened her appreciation for diversity and tradition, experiences she hopes to pass on to her child.

To UOWD students stepping into the workforce, Isra offers heartfelt advice: “Be open to change. Don’t be afraid to take risks or explore unconventional paths. The journey might not be linear, but it will be worth it. Build relationships, seek mentors, and remember—you are capable of breaking barriers.”

Isra’s story is not just one of personal triumph—it’s a testament to resilience, passion, and the enduring power of family legacy.