The intersection of AI & Psychology: Industry applications & case studies
Thu, 29 Sep 2022 - 5:30 PM to 29 Sep 2022 - 7:00 PM
Deep Neural Networks are ubiquitous in finding patterns in astronomical amounts of data with non-linear patterns. Applications of such implementations are used in Autonomous Driving, Disease Prediction, Product Recommendation, Sentiment Analysis & Robotics. However, customer segmentation and behavior clustering applications are limited and have not been explored.
This panel will discuss the theory behind finding psychographic insights in big data and hypothesis testing for reliable customer segmentation. The field encompasses theories and algorithms inspired by personality psychology, game theory, evolutionary algorithms, and machine learning.
Companies like Facebook have used such techniques for over a decade to explain data-driven theories of human behavior and generated 98% of their revenues from ad-based businesses. The session will talk about applied use cases and industry statistics as well.
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