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Bachelor of Psychological Science (Marketing)
Duration
3 Years Bachelor Degree
(24 subjects)
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
Classes commence
September (Autumn) |
January (Winter) |
April (Spring) |
Yearly Fees*
AED 60,429 / USD 16,466
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Understanding human behaviour and social psychology offers a significant advantage in the marketing world. The Bachelor of Psychological Science (Marketing) integrates psychological science with marketing principles, enabling students to understand and influence consumer behaviour effectively.
Throughout the programme, students will delve into core psychological topics that will provide a robust foundation for understanding how people think, feel, and act in various contexts. This psychological expertise is crucial for creating effective marketing campaigns that can influence and persuade.
In addition to psychological theory, the curriculum covers essential marketing skills, including marketing analytics, brand management, content marketing, social media strategy, digital advertising, and search engine optimisation. Students will learn to apply psychological principles to these areas, enhancing their ability to understand consumer motivations and predict market trends.
Admission to the Bachelor of Psychological Science is possible through a direct entry in alignment with UOW Australia admission requirements or through the successful completion of a Freshman Year. UOWD is approved by the CAA to align admission requirements with UOW (Australia). This covers admission requirements of direct entry of appropriately qualified applicants to three-year undergraduate programs. Students who do not meet the direct entry requirements (for example UAE and GCC Thanawiya) will be required to successfully complete a one-year foundation studies prior to undertaking the bachelor program. All students applying for the Bachelor of Psychological Science are required to demonstrate an English Language Proficiency equivalent to an overall IELTS score of 6.0 with a minimum score of 6.0 in Reading, Writing, Listing and Speaking.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
School System | Bachelor Degree Advanced Entry (3 Years) |
Bachelor Degree Direct Entry (4 Years) |
---|---|---|
UAE Al-Thanawiyya Al-Aama |
N/A | Elite or Advanced Track 70%, General Track 75% |
Arab Countries Al-Thanawiyyah Al-Aama |
N/A | 70% |
American High School Diploma | Overall average grade of C (70% or 2.5/4.0) + SAT 1100 |
Overall average grade of C (70% or 2.5/4.0) |
Bangladesh HSC |
GPA of 4.0 / 5.0 | GPA of 3.0 / 5.0 |
Brazil Brazil Higher Secondary Certificate |
N/A | 60% |
British GCE Curriculum | Minimum 5 IGCSE/GCSE subjects – Grade D and Minimum of 3 A level subjects – Grade CCD Completion of Year 13 |
Minimum 5 IGCSE/GCSE subjects – Grade D and 2 AS or 1 A level subject (s) – Grade D Completion of Year 13 |
Chinese Senior High School | 80% | 60% |
Colombia Título de Bachiller Académico |
N/A | 3 out of 5 or 6 out of 10 |
International Baccalaureate Diploma | 25 Points | 21 Points |
India CBSE & ICSE, Grade 12 |
65% | 50% |
Iran Pre-University Certificate |
14 | 11 |
Japan Upper Secondary School Diploma |
3.8 out of 5 | 2.5 out of 5 |
Kenya | 60 | 31 |
Mexico | N/A | 6 out of 10 |
Nepal School Leaving Certificate Examination |
3 out of 4 | 2.3 out of 4 |
Nigeria WAEC & NECO |
N/A | Minimum of 7 subjects with no more than 1 “Pass” |
CIS Countries Attestat |
N/A | Average 3/5 |
South Korea CSAT |
77.5% | 70% |
Notes:
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
- All students applying from non UAE MoE curriculum must provide an equivalency of their Secondary School Certificate from the Ministry of Education, UAE; stating the completion of Grade 12.
- A student who does not satisfy the criteria for Equivalency of Secondary School Certificate, may be subject to conditional admission, based on receiving a Letter of No Objection to Conditional Admission issued by the Ministry.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
English Language Testing | Bachelor Degree Advance Entry (3 Years)* |
Bachelor Degree Direct Entry (4 Years)** |
---|---|---|
IELTS Academic |
Overall IELTS (Academic) score of 6.0 & Minimum score of 6.0 in Reading & Writing Minimum score of 5.0 inListening & Speaking |
Overall IELTS (Academic) score of 5.0 & Minimum score of 5.0 in Reading & Writing |
TOEFL Internet-based |
79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking |
61 |
TOEFL Computer based |
213 with a 4.0 TWE/Essay Writing |
173 |
TOEFL*** International paper based |
550 with a 4.0 TWE/Essay Writing |
500 |
EmSAT Achieve – English |
1400 | 1100 |
Notes:
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in reading or writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in reading and writing(or equivalent) are eligible for advanced standing for English Language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
If you are seeking advanced standing status, please submit an official academic transcript showing all courses studied and the grades achieved, syllabus details (including information on course content) for the courses you have completed and an explanation of the grading system.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
For more information or assistance on attesting documents from outside UAE, click here.
Program Structure
To qualify for award of the degree of Bachelor of Psychological Science (Marketing), a candidate shall accrue an aggregate of at least 144 credit points (cp) which include core subjects covering essential topics focused on psychology; subjects from the chosen major; and elective subjects..
Students choosing the major in Marketing will be required to complete the below specified subjects across the duration of their program.
Plus 4 elective subjects specified in the degree planner. Please consult with the School for the list of electives under your major.
As per the requirements from the Ministry of Education, students are required to complete a subject in the area of UAE Studies.
Click here to view all UAE Studies subjects
Program Outcomes
The programme also includes practical, hands-on training through industry projects and business simulations, ensuring that students gain real-world experience. This practical approach and a strong psychological foundation prepare graduates to excel in the rapidly evolving digital marketing landscape.
By integrating psychological science with marketing strategies, this degree offers a unique and comprehensive education that prepares students for a variety of career opportunities. Graduates will be well-equipped to take on roles such as consumer behaviour analyst, marketing strategist, brand manager, market research analyst, and digital marketing specialist.
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Students will be issued a UOW Australia degree upon graduation.
Professional Accreditation
Australian Psychology Accreditation Council (APAC)
The three-year Bachelor of Psychological Science and the additional honours year are accredited by the Australian Psychology Accreditation Council as a four-year sequence for the purposes of provisional registration with the Psychology Board of Australia. An additional two years of education and training are necessary to apply for general registration. This can be through a fifth year at University plus one year of supervised practice in the community or an approved postgraduate degree accredited at the fifth and sixth year level. You can find more information on general registration pathways on the Psychology Board of Australia website. The Australian Psychology Accreditation Council (APAC) Ltd is an independent quality and standards organisation, appointed by the Psychology Board of Australia (PsyBA) as the higher education accreditation authority for the psychology profession in Australia.APAC accredits more than 900 programs of study across 43 higher education providers, including Australian university programs delivered in Malaysia, Dubai and Singapore. APAC has 36 certified expert assessors on its register who contribute to APAC’s program of assessments and advisory work.
Prof Feras Hamza
Head of School
School of Humanities, Social Sciences and Health
Prof Feras Hamza, Head of the School of Humanities, Social Sciences, and Health at UOWD since 2018, oversees the transformative education approach in Media, Education, International Relations, and Health Sciences. His leadership fosters critical thinking in a diverse academic landscape, preparing students to excel as innovators and leaders.
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Winter intake which starts on 6 January 2025.