Bachelor of Communication and Media (Marketing Communication and Advertising)

Throughout the years, app downloads have rapidly increased and the total number of apps downloaded globally has doubled in the last five years.¹

Mobile applications have become an essential part of a business in industries such as healthcare, entertainment, finance, IT, Tourism and Travel, fashion, e-commerce, banking, government, hospitality and food service, education, retail and many more.

The development of mobile applications has transformed markets where businesses want to take advantage of the increase in the time spent on apps by people. It is predicted by the year 2024, the total annual app downloads will come to 184 billion per year, growing at a Compound Annual Growth Rate (CAGR) of 9.8%.² Skilled App developers are required to assist with the growing demand for applications.

An App Developer is a computer software engineer who designs and codes functional programs and applications. They may create new software applications or update and modify existing applications. App Developers understand coding languages and are responsible for creating, testing and programming apps for mobile phones, computers and other electronic devices.

If you want to develop the next big App that transforms the lives of people, becoming an App developer is the career path for you.

References:

1. https://buildfire.com/app-statistics/
2. https://www.businessofapps.com/data/app-statistics/#3.1

The automotive industry is currently experiencing a wave of technological innovation and is projected to grow to just under nine trillion U.S. dollars by 2030.¹

Automotive Engineers can lead the change in the industry as in the next decade it is expected that one in five new car sales globally will be battery electric vehicles, and millions of new self-driving cars will be added to the world’s fleet.² Their creations have a direct impact on the lives of the people as cars can be seen everywhere.

The European Union plans on banning the sale of combustion engine cars by 2030 and shift to 100% zero-emission vehicle sales by 2050.³ As the new generation of Automotive Engineers you can directly contribute to this change and provide green solutions for the future.

Automotive Engineers conduct research, design and develop vehicles and their subsystems. They may work on the vehicle's engine design, performance and fuel efficiency, aerodynamics, safety features and other aspects of vehicle’s operation.

Being an Automotive Engineer will give you the opportunity to influence the future of the car industry and reduce our dependency on fossil fuels.

References:

1. https://www.statista.com/statistics/574151/global-automotive-industry-revenue/
2. https://www.statista.com/statistics/960920/global-electric-vehicle-market-share-by-segment/
3. https://theicct.org/sites/default/files/publications/Combustion-engine-phase-outs-EU-May2020.pdf

Big Data careers are one of the fastest-growing segments in 2020, with the global big data market forecasted to grow from USD 138.9 billion in 2020 to USD 229.4 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 10.6% during the forecast period.¹

Big Data Architects are in great demand, with a growing need for qualified data specialists to assist companies across industry sectors such as banking, government and defense, healthcare and life sciences, manufacturing, retail and consumer goods, media and entertainment, telecommunications and Information Technology (IT), transportation and logistics, and others, education and research, hospitality and tourism and many more. 

Big Data specialists enable organisations to collect and analyse large amounts of data, leading to more effective decision-making based on business analytics. They provide the tools and infrastructure to collect, analyse and understand large data sets, and use this information to devise solutions to complex business problems.

References:

1. https://www.marketsandmarkets.com/Market-Reports/big-data-market-1068.html

Blockchain Developers are responsible for developing and optimizing blockchain protocols, developing the architecture of blockchain systems and creating smart contracts and web apps using efficient and secure technology.

Blockchain allows digital information to be recorded and distributed, but not edited. It can be applied to various industries such as, to store data about patients’ medical records, monetary transactions, supply chain and more. It allows companies to easily and quickly trace products and transactions. Blockchain also promotes transparency, reliability and authenticity and reduces risk and fraud.

The global blockchain market size is projected to grow from USD 3.0 billion in 2020 to USD 39.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 67.3% during 2020 to 2025.¹

With the increasing need to securely transferring large amounts of digital data, the demand for Blockchain developers is growing.

References:

1. https://www.marketsandmarkets.com/Market-Reports/blockchain-technology-market-90100890.html#

In this digital age, where social media and electronic word of mouth is a key communication tool for marketing, companies often use brand ambassadors. The influencer marketing platform market size is expected to grow to 370 million dollars by 2027 as customers base their purchase decisions on recommendations by influencers and brand ambassadors.¹ 

Brand Ambassadors have become a trusted source of information for the customers and can attract new customers. A brand ambassador, also recognised as an opinion leader or influencer, is a person who is hired to endorse or promote the products or services that are offered by an organization or company.

Brand Ambassadors can put a spotlight on the company and attract customers which can increase the brand relevance, awareness and sales.

If you want to use your natural showmanship to influence customers and represent an international brand, then a Brand Ambassador is the choice for you.

References:

1. https://www.statista.com/statistics/1036560/global-influencer-marketing-platform-market-size/

Working remotely from home and even on the go has become the new normal. This is possible because of cloud computing, which allows businesses to access information from anywhere, share data, collaborate on projects, increase productivity and efficiency by saving time and money.

Cloud Architects help businesses adopt cloud computing into their operations. They assess the goals of a business and develop cloud computing solutions accordingly. Cloud Architects oversee a business’s cloud computing strategy, cloud application design, and cloud management and monitoring.

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period.¹ As more and more businesses continue to adopt cloud computing in their operations, the demand for Cloud Architects is growing.

As one of the fastest-growing industry segments in the technological sector, it is the right time to start your journey as a Cloud Architect today.

References:

1. https://www.reportlinker.com/p05749258/Cloud-Computing-Market-by-Service-Deployment-Model-Organization-Size-Workload-Vertical-And-Region-Global-Forecast-to.html

Creative Specialists can transform markets with their ideas and words. They can leave a mark on the minds of millions of customers through their creative work.

They are responsible for driving the creative direction of marketing campaigns through attractive and effective designs. A Creative Specialist executes creative activities through conceptualization and implementation of design solutions. They have an understanding of typography, illustration and layout in order to come up with creative designs.

Creative Specialists are also skilled in software and design applications and have an understanding of social and digital media, e-commerce and other platforms that are needed for the project.

If you want to see your campaigns come to life and create memorable products that are used by people around the world, then this is the career path is for you.

Cryptologists and cryptanalysts create and decipher codes, cryptograms, and puzzles. Cryptologists write cyphers, algorithms, and security protocols to encrypt data, while cryptanalysts break down existing code to decrypt information. These professionals ensure safe communication and information exchange in government, business, and nonprofit settings.

Cryptographers also analyse existing encryption systems to identify weaknesses and vulnerabilities, developing and testing cryptology theories and techniques and implementing new or revamped encryption solutions. By working with organizations and institutions, cryptographers incorporate security needs with industry standards, ensuring highly secure data transmission.

These professionals possess knowledge and skills in industries requiring high levels of confidentiality. By encrypting and decrypting data, cryptographers and cryptanalysts protect individuals, groups, businesses, and organizations alike.

Cryptographers work for the government, especially to secure military data and protect national security. They maintain the integrity of electronic medical records and personal health information for healthcare companies and organizations. They also encrypt financial data like bank records, e-commerce activity, and credit and debit card information.

Cyber Security specialists are vital to an organisation. They play a key role in securing information systems by monitoring, detecting, investigating, analysing, and responding to security events and risks. They protect the integrity of an organisation’s network and data from cybersecurity risks, threats, unauthorised access, theft and vulnerabilities.

Cyber Security Specialists are not only found in cyber security companies but large organisations are setting up their own cyber security task force.

Nearly all industries and sectors require their data to be protected such as the government, financial services, healthcare and retail. Cyber Security Specialists can work for the government, to secure confidential data and protect national security. They protect personal health information and patient records for healthcare companies and secure financial data for banks and retailers.

Jobs related to cyber security are among the fastest-growing roles in IT as businesses rely on these specialists to protect their systems and information from security threats. There has been a 94% growth in cyber security job postings in the last six years.¹

With an increasing need to protect systems and critical information by businesses, it is the perfect time to become a Cyber Security Specialist.

References:

1. https://www.burning-glass.com/research-project/cybersecurity/

Data Analysts collects, processes and analyses large datasets to uncover trends and business insights. Data Analysts are integral to businesses as they organise and sort large amounts of data to answer specific questions, solve problems and make forecasts.

Data Analysts are some of the most sought-after professionals and are in great demand because of the growing need to make data-driven decisions in companies across various industry sectors such as Banking, government and defense, healthcare and life sciences, retail and consumer goods and many more.

By 2022, 85% of the companies will have adopted big data and analytics technologies which will result in Data analyst being the most in-demand jobs.¹

If you want play an integral role in the decisions businesses make by analysing critical data, this is the career path for you.

References:

1.  http://www3.weforum.org/docs/WEF_Future_of_Jobs_2018.pdf

The world is changing around us, there is an increase in globalisation, economic interdependence and global issues such as lack of education, poverty and inequality that are affecting each one of us daily. These changes in trends and societal developments, demands a new set of diplomats.

A Diplomat can be the change maker, who can make a difference through shaping foreign policy. They can be the voice of the people by putting their interest’s firsts while bargaining the best possible deal for their country.

Diplomats are appointed by the national government to represent and protect the interests of the nation abroad and may conduct official negotiations on behalf of the government and maintain political, social and economic relations with other countries.

Become a diplomat and represent your country at the United Nations.

WhatsApp changed the way we communicated with one another, iPhones made pocket-sized touch screen computers a norm and Amazon altered the way we shop. Behind each and every successful business is an entrepreneur who started with an idea.

An Entrepreneur is a visionary who turns an idea into a business. They can see their ideas come to life and turn it in to something revolutionary that can change the world.

Entrepreneurs develop a business model, acquire the physical and human capital necessary and then operationalize it. An Entrepreneur is a leader with organisational and people management skills who inspires and guides employees to bring their vision to life and drive the venture to success.

Entrepreneurship and innovation stimulate economic growth and play a key role in the economy, using the skills and initiatives necessary to anticipate the needs and wants of the people and bring in new and innovative ideas, goods and services to the market.

You can transform your business vision in to reality and start your own venture by studying to become an Entrepreneur.

Ethical Hackers look for weaknesses in IT systems, networks and applications using the same knowledge and tactics as criminal hackers. They use a series of tools to simulate real-life cyberattacks, identify weak spots and help organisations improve their digital security systems and firewalls.

Not all hackers are malicious. Ethical Hackers are also known as “White Hat Hackers”, who use their skills to help protect against attacks from “Black Hat hackers” who want to steal data, take down networks or compromise systems. Ethical hackers can work for some of the biggest multinationals and even governments such as FBI and CIA, where a breach in the system can have drastic consequences.

The employment in the information security sector is projected to grow by 31% from 2019 to 2029, due to an increase in cyber threats and security incidents.¹ To deal with these incidents, organisations require ethical hackers to secure their systems.

Ethical Hackers protect an organisation’s confidential information from falling in to the wrong hands. If you want to safe guard your future workplace from cyberattacks, an Ethical Hacker is the career path for you.

References:

1. https://www.bls.gov/ooh/computer-and-information-technology/information-security-analysts.htm

Editing, in many ways, works like a magic trick. It can inspire the desired effect upon the audience. For instance, adding music on the right time can intensify the emotions of the audience.

Editors use story telling tools such as shot selection, scene structure, sound and visual effects that grasps the attention of the audience, making them feel they are part of the journey with the characters.

From editing YouTube videos to films that can win academy awards, Film and Video Editors can work on various productions to display their talents.

With the advancement of computer and technology, a Film and Video Editor’s job has become more complex. They play a key role in the post production process and their skills can determine the quality and delivery of the finished result. They use creative and technical skills to assemble recorded raw camera footage, dialogue, sound effects, graphics and special effects to produce a final video or film, suitable for broadcasting.

They may work on various productions such as commercials, corporate training videos, feature films, music videos, television programmes and many more.

Become a Film and Video Editor, if you want to be the person who makes an impact in the film and television industry with your editing skills and creativity.

Financial Planners can help people and businesses achieve their long-term goals and current financial needs. They recommend their clients the best way to save, invest, and grow their money.

Financial Planners assess the financial situation of the client, consult to analyse their goals, risk tolerance and life or corporate stages. After which they create a suitable plan to achieve their goals through distributing their available savings into a diversified collection of investments in order to grow or provide income.

Financial planning includes help with budgeting, investing, saving for retirement, tax planning, insurance coverage, and more.

Do you want to help people secure their financial future? Then choose to become a Financial Planner.

Designers are visual communicators who leave a lasting impression on us – be it an advertisement you see, the illustrations in a book you read, the logos and packaging of your favorite brands, their work shapes how we perceive and interpret the world around us. They communicate ideas to inspire, inform, or captivate consumers through both printed and electronic mediums that include images, words, or graphics.

Graphic Designers must communicate with clients, customers and other designers to ensure that their designs convey the desired message and information. Every business or individual has a story to tell which needs to be communicated to their audience. Graphic Designers have the ability to convey a brand, message, story and meaning through their work.

Graphic Designers are modern day artists and if you have a passion for art and creativity, this is the career for you.

An HR consultant is an important asset to a Human Resource team, ensuring an organisation’s human capital serves the best interests of the company by developing a human resources model specific to the needs of the organisation.

HR consultants serve as internal consultants that recommend solutions, developing and implementing HR policies and procedures, while complying with laws and regulations.

They are responsible to ensure that the employees are working efficiently and effectively towards the goals of the organisation, advising on various issues such as payroll, employee benefits, training and development, recruitment and selection, change management and occupational safety. They also conduct audits and maintain reports for various HR activities and projects.

If you want to give an organisation a new perspective and use your expertise to find business solutions, becoming an HR Consultant is the career for you.

IT Managers can lead a business to success by ensuring technology aligns with the business goals. Information technology fosters innovation and is an essential part of an organization. Businesses that invest in technology and choose the path of innovation can increase performance, market share and competitiveness.

An IT Manager, plans, directs and oversees all activities related to a company's computer and information systems. They are responsible for the overall performance of electronic networks, hardware and software that a business uses.

As the world moves towards digital transformation, maintaining the technical infrastructure of a business is essential. Due to these technological developments, the employment of computer and information systems managers is projected to grow 10 percent from 2019 to 2029 which is much faster than the average for all occupations.¹

The demand will continue to grow for Computer and Information Systems Managers, as organisations expand their business to digital platforms.¹

References:

1. https://www.bls.gov/ooh/management/computer-and-information-systems-managers.htm#:~:text=Employment%20of%20computer%20and%20information,their%20business%20to%20digital%20platforms.

Investment Bankers serve as financial advisors and help secure the financial future of individuals, corporations and governments.

These professionals can help start a new business by raising seed capital or arrange finances to fund the operations of a business. Investment Bankers give an entrepreneur the push they need and help their businesses grow. They also help fill in the gaps in legal, tax, accounting or operations which might slow down the process.

Investment Bankers can also help their clients in managing risk, providing financial advisory, assisting with mergers and acquisitions, underwriting deals and undertaking other financial activities.

Becoming an Investment Banker will enable you to build financial security for people, or set entrepreneurs and SME’s on the roadmap to growth.

Journalists can be considered as storytellers. They may work on researching, reporting, and writing newsworthy stories on various topics, from social issues and politics to sports and entertainment.

Journalists are mainly involved in gathering and disseminating information for public consumption through different types of media such as newspapers, magazines, television stations, websites, radio stations and mass communication organizations.

They can find employment in a range of organisations such as national, regional and local newspapers, magazines, radio and television stations, media and broadcast companies, communication agencies, PR consultancies, advertising and marketing companies.

Everyone has a story to tell and if you want to give them a voice, then becoming a journalist is the career path for you.

Lecturers have the power to change the future. They play a vital role in preparing their students for their future career path and often act as career advisors to help them get placed in to jobs.

Their students are the future generation, who will shape the world we live in. Lecturers not only provide students with facts and knowledge, they raise a new generation that will be equipped to take their productive place in the world. They prepare students for the life beyond the classroom and inspire them to give their best and dream bigger.

As education is evolving at a fast pace, lecturers are incorporating new teaching tools and methodologies to improve the learning in the classrooms.

If you want to influence the next generation of decision makers and creative thinkers, choose to become a Lecturer.

Knowledge is power for any business, government agencies, nonprofit organisations or any other organisation. They can be at a disadvantage and can be at a risk for financial losses, poor performance, and failure to meet their target or goals, if they don’t have it.

Management Consultants are problem solvers, who identify solutions for organisations problems and make suggestions for changes that can be implemented. They gather and analyse data to information and recommendations that can be shared with the company. They also provide advice, industry counsel and functional expertise in areas such as strategy, leadership and reorganisation.

The expertise and skills of management consultants can improve overall business performance and operations, create value and maximize growth which makes them an asset to an organisation.

If you want to develop creative solutions and transform organisations, then Management Consultancy is the career path for you.

Market Research is a critical component for a business to understand market trends, customers and their competitors.

Market Research Analyst makes sense of the data and provides a business with all the necessary information in order to make better informed business decisions. They play a vital role in helping businesses make informed decisions and remain competitive in the market.

A Market Research Analyst, collects and assimilates data from diverse sources, analyses and interprets the data and may provide recommendations based on the findings. They help in identifying and forecasting trends.

With an increased importance for organisations to be dependent on data for decision making, it is the perfect time to start your journey to become a Market Research Analyst.

Marketing matters now more than ever and has become a key driver of businesses today. An innovative idea, product, service, technology or business model, alone cannot sustain a company, it needs to be paired with marketing.

Marketing Managers can communicate with people across the world through marketing campaigns and influence customer buying decisions. They plan and oversee various marketing activities such as advertising, product launches, campaigns, social media and events. They are responsible for positioning the brand and managing the promotion of the product or services offered by the company.

A Marketing Manager plays an important role in bringing all the marketing functions together by guiding their team towards a common goal. A high performing marketing team is the key to growth for a company.

A Movie Director is a story teller who can highlight global issues, raise awareness, inspire or bring joy to their audiences through the magic of cinema. Directors have an artistic control of a project and decide on the creative vision of a feature film, from shooting through to launch. They are the most important person on a movie set, they’re the person who determines the creative vision and makes all of the film’s biggest decisions.

Film makers now have more opportunities than ever to reach a mainstream, international audience. From social media channels to YouTube, there are many options for young directors to display their talents.

Directors working in movies must make the different creative decisions that help tell a script's story and entertain audiences. This typically requires directors to work closely with cast and crew members from pre-production to post-production to ensure that the project stays true to its meaning and intent.

With the international box office and home entertainment market reaching $101 billion USD in 2019, there is strong demand for young filmmakers to hone their craft in this growing industry.¹

References: 

1. https://www.forbes.com/sites/rosaescandon/2020/03/12/the-film-industry-made-a-record-breaking-100-billion-last-year/

Nurses are vital in safeguarding public health and positively impact the lives of people and society. They work in different kinds of settings and specialties and may choose to practice in hospitals, nursing homes, ambulatory care, schools, clinics, camps, and shelters.

Nurses and midwives play a vital role in providing health services. These are the people who devote their lives to caring for mothers and children; giving lifesaving immunizations and health advice; looking after older people and generally meeting everyday essential health needs. They are often, the first and only point of care in their communities. The world needs 9 million more nurses and midwives if it is to achieve universal health coverage by 2030.¹

There is an increasing demand for qualified nursing professionals to support the UAE’s growing healthcare sector, and choosing a career in nursing will allow you to make a difference at a societal level, by taking on a strategic role in the advancement of a nation’s healthcare sector, develop specialised skills in the application of competent, caring and professional nursing practice in the workplace, as well as furthering your knowledge and appreciation of local, national and global healthcare perspectives.

With 2020 being labelled the International Year of the Nurse and the Midwife, the need for a career in nursing has never been more important.¹

References:

1. https://www.who.int/campaigns/annual-theme/year-of-the-nurse-and-the-midwife-2020

Quantitative Analysts or “Quants,” as they are sometimes called, typically work in the financial industry and use data and data modeling to help manage risk. They often use data models to support investment decisions, which leads to more reliable and consistent results.

People who choose this track typically have backgrounds in mathematics, science, computer science, or engineering. Here, employers are looking less for people with traditional business analytic skills and more for those with an aptitude for scientific thinking. The ability to work with mathematical models is more valuable simply because it offers more concrete results—and avoids the risks associated with human reasoning.

Business Analytics specialists enable organisations to understand gathered data, allowing them to measure business performance and use analysis to know their users’ wants and needs. Analyzing data allows an understanding of both the business and the industry in which it operates, ensuring that a company is able to make choices that help them grow.

As more businesses rely on data acquisition to help maintain a competitive advantage, the need for qualified Business Analytics specialists has never been higher.

Robots are changing our lives and there are endless possibilities on what a robot can do. In the 21st century, where automation is advancing and society is becoming more dependent on technology, Robotics Engineers are required to keep up with this trend.

Robotics Engineers conduct research, design, build and test machines, robots and robotic systems/softwares to do automated jobs in various industries such as manufacturing, medicine, aerospace and mining.

With the help of their creations, Robotic Engineers make jobs easier, safer and efficient. They build machines which can replicate human actions and the goal is to program machines to do repetitive and hazardous jobs.

Will the robot you design benefit the lives of future generations? Choose the career of a Robotics Engineer to begin your journey today.

Every building or structure that we see standing, is the work of a Structural Engineer. Structural Engineers create structures that uphold safety.

Structural Engineers are crucial in the construction process and play a role from conception to the completion of a project. They are highly skilled and creative professionals who design the strength and stability of a building or structure.

By 2050, approximately 68% of the world’s populations will live in urban areas.¹ With the growing needs of the people and rapid urbanization, infrastructure solutions are needed to cope with the rising problems and higher living standards of the people. The demand of Structural Engineers will always be there as the demand of new construction and infrastructure project grows.

The UAE is recognized as a metropolis through the rapid development of its skyscrapers over the past 20 years. Will you be the Structural Engineer who designs the next Burj Khalifa?

References:

1. https://www.un.org/development/desa/publications/2018-revision-of-world-urbanization-prospects.html

Businesses deal with some type of material or product on a daily basis which makes the supply chain management an integral part of a business.

Supply Chain Planner ensures that products and services are delivered at the right time and place with the right quantity and quality which is critical for customer satisfaction.

A Supply Chain Planner manages and monitors inventories. They forecast the sales and production to ensure production continuity and to maintain suitable stock levels depending on the anticipated demand. They analyse the current processes of the business and identify methods to reduce costs, control and replenish the inventory, and distribution of products.

A well planned and efficient supply chain can directly impact the success and overall performance of a business as well as customer satisfaction. Effectively managing  your supply chain can yield  benefits such as reduced costs, improving inventory management and reducing delays.

As business are moving their operations, processes and communications online, Systems Analysts have become an integral part of an organization. A 7 percent growth is projected in the employment for Systems Analyst from 2019 to 2029 which is faster than the average of all occupations.¹

A Systems Analyst, uses information technology along with analysis and design techniques to solve business problems. They maintain and improve computer systems for an organisation and are responsible for all information technology used by an organisation such as hardware, software and cloud services.

Systems Analyst identifies the changes needed in an organisation, design systems to implement changes and train others to use the system.

Become a Systems Analyst, and cater to the businesses needs to integrate technology and information security.

References:

1. https://www.bls.gov/ooh/computer-and-information-technology/computer-systems-analysts.htm

The gaming industry is flourishing as video games are enjoyed by people of all ages, allowing them to step in to an alternate reality. Due to the growing demand, the video gaming market is expected to be worth over USD 200 billion by 2023.¹

Video games are extremely complex, from the storyline to every possible action a player may choose, millions of codes are written. A Video Game Developer is responsible for the content and environment of every game.

A Video Game Developer is a software developer. They design, program and develop games which includes programming console, mobile and computer video games. They turn ideas, drawings and rules in to a playable game with sound and visuals by writing a code.

With brand new, innovative gaming consoles launching in 2020, it is the perfect time to become a Videogame Developer.

References:

1. https://www.statista.com/statistics/292056/video-game-market-value-worldwide/