Bachelor of Business (Marketing)
3 Years Bachelor Degree
4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)
AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in
Marketing is essential for all organisations, even small business operators and not-for-profits. The Bachelor of Business major in Marketing degree (previously known as Bachelor of Commerce: Marketing) degree provides students with a comprehensive grounding of specialized marketing skills and knowledge needed to effectively plan, develop and execute marketing strategies.
Increasingly, marketing is incorporating digital technology and there is increasing demand for digital marketers. Hence, within the marketing major, students are also taught to develop a variety of relevant skills such as marketing analytics, insight mining, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management and others. The program includes intensive applied marketing training with an emphasis on new and emerging media and marketing analytical tools.
Courses in the curriculum are developed with industry focus and are focused on exposure to training on real-world problems and situations to ensure that graduates are employable and ready to contribute at work. Students will gain theoretical and practical experience in media channel selection, digital storytelling, marketing communications, market research, and digital analytics to make decisions as well as craft communications plans for clients within the classroom setting. In particular, the program aims to develop a variety of relevant skills such as marketing analytics, e-commerce, insight mining, brand management, content marketing, social media planning and analytics, , digital marketing and digital advertising, customer engagement, search engine optimization and customer research. The technological and data driven tools aim to create graduates who excel at collaboration, industry focus, and finding solutions to business problems.
Students also have the opportunity to graduate with a double major by choosing one more specialisation from the list of specialisations offered under Bachelor of Business. Students opting for double major are required to complete an additional 48 cp of subjects from the second specialisation.
Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.
All applicants are required to complete a personal online interview set by the Faculty of Business, as an admission criteria. If required, in-person interviews may be arranged as a second step.
Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:
|School System||Bachelor Degree
with Integrated Freshman Year (4 Years)
with Advanced Entry (3 Years)
|UAE (Al-Thanawiyya Al-Aama)||Elite or Advanced Track 70%, General Track 75%||N/A|
|Arab Countries (Al-Thanawiyyah Al-Aama)||70%||N/A|
|American High School Diploma||Overall average grade of C
(70% or 2.5/4.0)
|Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
|Bangladesh (HSC)||GPA of 3.0 / 5.0||GPA of 4.0 / 5.0|
|British GCE Curriculum||Minimum 5 IGCSE/GCSE subjects and
2AS/ 1A level subject(s)
|Minimum 5 IGCSE/GCSE subjects and minimum of "CCD" in A levels|
|Chinese Senior High School||60%||80%|
|International Baccalaureate Diploma||20 Points||25 Points|
|India (CBSE & ICSE) Grade 12||50%||65%|
|Iran (Pre-University Certificate)||11||14|
|Nigeria (WAEC & NECO)||Minimum of 7 subjects with no more than 1 "Pass"||N/A|
|Pakistan (Higher Secondary School Certificate)||50%||60%|
|CIS Countries (Attestat)||Average 3/5||N/A|
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
- Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:
|English Language Testing||Bachelor Degree
with Integrated Freshman Year (4 Years)**
Advanced Entry (3 Years)*
|IELTS (Academic)||Overall IELTS (Academic) score of 5.0 &
Minimum score of 5.0 in Reading & Writing
|Overall IELTS (Academic) score of 6.0 &
Minimum score of 6.0 in Reading & Writing
Minimum score of 5.0 in Listening & Speaking.
|Internet-based TOEFL||61||79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking|
|Computer based TOEFL||173||213 with a 4.0 TWE/Essay Writing|
|International paper based TOEFL***||500||550 with a 4.0 TWE/Essay Writing|
|EmSAT Achieve – English||1100||1400|
* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in Reading or Writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.
** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in Reading and Writing (or equivalent) are eligible for advanced standing for English Language subjects.
*** Students admitted under this criterion must complete the test at AMIDEAST.
In some cases you may be credited with advanced standing (status/exemptions) on the basis of work you have already completed at another recognised post-secondary institution.
If you are seeking advanced standing status, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system.
To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.
Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.
Please ensure that all these documents accompany your application for admission form submittal:
- An original or certified copy of your secondary school records
- A Statement or Certificate of Completion of secondary school
- Proof of your English language proficiency
(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)
- UAE ID (if applying from within the UAE)
- A copy of your passport (and Residence Visa, if resident in the UAE).
Additionally, if you are seeking advance standing in your chosen program:
- Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.
All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.
Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.
You must have your secondary school records and Certificates of Completion certified by:
- The issuing Board of Secondary Education OR a recognised authority for secondary education
- The Ministry of Foreign Affairs in the host country
- The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs
In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.
In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.
If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.
To qualify for the the Bachelor of Business (Marketing), a candidate shall accrue an aggregate of at least 144 credit points comprising of subjects from a common business subjects, specialised subjects required for major, general electives, general education subjects and a final year project.
Choose 1 Elective from the following options
Choose 1 UAE Studies Subject
Compulsory Arabic Language Subject or Challenge Test
General Elective Requirement
- Module 1: Design Thinking
- Module 2: Entrepreneurship
- Module 3: Growth and Leadership
Choose Any 3 Marketing Subjects
Choose Any 3 Business Subjects as Elective
Click here to view all business subjects
This program enables graduates to create data driven marketing strategies by understanding consumer behaviour, thereby contributing to the creation of a strong foundation for brands. Graduates are also trained to analyse real-world marketing issues in developing and implementing marketing plans. The program will prepare graduates to exhibit multi-channel fluency and apply digital, oral, written, and visual skills for brand creation and stakeholder engagement.
Career Opportunities: Completing this program will give you several exciting career opportunities that include roles such as Brand Manager, Market Research Analyst, Social Media Marketing Specialist, Content coordinator and Ecommerce coordinator, Advertising Executive, Digital Marketing Manager, Project Coordinator, Project Manager, Customer Relationship Manager, and many others.
Accreditation and Recognition
All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.
Also, all business degrees of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).
Students will be issued a UOW Australia degree upon graduation.
Association to Advance Collegiate Schools of Business (AACSB)
The Association to Advance Collegiate Schools of Business (AACSB) provides an international seal of approval for business programs that ensures the educational needs of students are met through high quality, continuous improvement and excellence in education. This globally recognised accreditation has been awarded to only the top five percent of the world’s business schools.
Dr Arijit Sikdar
Dr Arijit Sikdar has more than 15 years teaching and research experience in leading business schools. His research interests include strategic management issues related to technology and innovation, entrepreneurship and supply chain strategies.Read More