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UOWD's Bachelor of Business (Business Analytics)
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Bachelor of Business (Business Analytics)

Degree Summary
Program Outcomes
Program Structure
Faculty
Accreditation
Admission Requirements
Duration

3 Years Bachelor Degree
(24 subjects)

4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)

Classes commence
  September (Autumn)
  January (Winter)
  April (Spring)
Yearly Fees*

AED 60,429 / USD 16,466
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in

In the increasingly dynamic and digital world where data is touted to be the new ‘oil’, all businesses are compelled to undertake global disruption and transformation, aided by data analytics.

  • A Gartner survey of CEOs and senior executives revealed that Artificial Intelligence and Analytics is reported as the most impactful new technology for the third year in a row. 
  • The U.S. News & World Report’s annual job ranking list of 2022 showed that data scientists and analysts continue to be top careers, offering competitive salaries, opportunity for advancement, and a healthy work-life balance.
  • A 2020 Burtch-Works study of data science salaries reported the latest salary trends based on experience. Entry-level data scientists have a median starting salary of $95,000 while experienced data scientist salaries range from $165,000 $250,000. 
  • According to a report by IBM, there will be a 39% growth in employer demand for data professionals

The Bachelor of Business major in Business Analytics degree is designed to prepare students to develop solid skills in data analytics for the challenges they will face as a business leader in today's rapidly changing environment. The program is taught as a combination of lectures and hands-on exercises in our ‘Data Analytics Lab’ using state of the art data science and analytics software.

The Program is organized around five key themes:

  • Theme 1: Foundations of Business in Industry 4.0
    This incorporates subjects related to accounting, marketing, organizational behavior, operations management, finance, statistics and others.
  • Theme 2: Data Analytics Technologies for Digital Disruption 
    This incorporates subjects covering cutting-edge data analytics, artificial intelligence (AI), machine learning (ML) and deep learning (DL) tools and techniques using industry standard software like Statistical Analysis and Systems (SAS) Viya, Structured Query Language (SQL) and Python through Jupyter Notebooks. 
  • Theme 3: Business Transformation through Data Analytics 
    This incorporates subjects covering the application of data science and analytics technologies in micro settings of an organization’s business functions (like accounting, human resources, operations, marketing and the like) as well as in macro settings of consumer markets, financial markets, labor markets and economic development across countries and regions.
  • Theme 4: Broadening Horizons
    This theme incorporates a host of subjects’ students can choose as electives to augment and enhance their learning experience in business analytics. Such subjects can range in the areas of digital marketing, financial technologies, and other areas of management
  • Theme 5: Industry-based practicum
    This is an industry-based analytics project where students will work on a real-life business scenario and develop a data analytics solution in a live or a stimulated environment.
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Program Selection Guide
Bachelor of Business (Business Analytics)
View Program Structure
  • Academic Requirements
  • Application Procedures
Entry Requirements

Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.

Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:

 

School System Bachelor Degree
Advanced Entry 
(3 Years)
Bachelor Degree
Direct Entry
(4 Years)
UAE
Al-Thanawiyya Al-Aama
N/A Elite or Advanced Track 70%,
General Track 75%
Arab Countries
Al-Thanawiyyah Al-Aama
N/A 70%
American High School Diploma Overall average grade of C
(70% or 2.5/4.0) + SAT 1100
Overall average grade of C
(70% or 2.5/4.0)
Bangladesh
HSC
GPA of 4.0 / 5.0 GPA of 3.0 / 5.0
Brazil
Brazil Higher Secondary Certificate
N/A 60%
British GCE Curriculum Minimum 5 IGCSE/GCSE subjects – Grade D
and Minimum of 3 A level subjects – Grade CCD

Completion of Year 13
Minimum 5 IGCSE/GCSE subjects – Grade D
and 2 AS or 1 A level subject (s) – Grade D

Completion of Year 13
Chinese Senior High School 80% 60%
Colombia
Título de Bachiller Académico
N/A 3 out of 5 or
6 out of 10
International Baccalaureate Diploma 25 Points 21 Points
India
CBSE & ICSE, Grade 12
65% 50%
Iran
Pre-University Certificate
14 11
Japan
Upper Secondary School Diploma
3.8 out of 5 2.5 out of 5
Kenya 60 31
Mexico N/A 6 out of 10
Nepal
School Leaving Certificate Examination
3 out of 4 2.3 out of 4
Nigeria
WAEC & NECO
N/A Minimum of 7 subjects with no
more than 1 “Pass”
Pakistan
Higher Secondary School Certificate
88% 65%
CIS Countries
Attestat
N/A Average 3/5
South Korea
CSAT
77.5% 70%


Notes:

  • Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
  • All students applying from non UAE MoE curriculum must provide an equivalency of their Secondary School Certificate from the Ministry of Education, UAE; stating the completion of Grade 12. 
  • A student who does not satisfy the criteria for Equivalency of Secondary School Certificate, may be subject to conditional admission, based on receiving a Letter of No Objection to Conditional Admission issued by the Ministry.
English Language Requirements

At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:

 

English Language Testing Bachelor Degree
Advance Entry 
(3 Years)*
Bachelor Degree
Direct Entry
(4 Years)**
IELTS
Academic
Overall IELTS (Academic) score of 6.0
& Minimum score of 6.0 in Reading
& Writing Minimum score of 5.0 inListening & Speaking
Overall IELTS (Academic) score
of 5.0 & Minimum score of 5.0 in
Reading & Writing
TOEFL
Internet-based
79 with not less than 20 in Writing,
18 in Reading, 17 in Listening, 
16 in Speaking
61
TOEFL
Computer based
213 with a 4.0
TWE/Essay Writing 
173
TOEFL***
International paper based
550 with a 4.0
TWE/Essay Writing 
500


Notes:

* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in reading or writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.

** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in reading and writing(or equivalent) are eligible for advanced standing for English Language subjects.

*** Students admitted under this criterion must complete the test at AMIDEAST.

Credit for Prior Learning

If you are seeking advanced standing status, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system.

To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.

Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.

Supporting Documentation

Please ensure that all these documents accompany your application for admission form submittal:

  • An original or certified copy of your secondary school records
  • A Statement or Certificate of Completion of secondary school
  • Proof of your English language proficiency

(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)

  • UAE ID (if applying from within the UAE)
  • A copy of your passport (and Residence Visa, if resident in the UAE).

Additionally, if you are seeking advance standing in your chosen program:

Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.

Applicants who completed high school within UAE

All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.

Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.

Applicants who completed high school outside UAE

You must have your secondary school records and Certificates of Completion certified by:

  1. The issuing Board of Secondary Education OR a recognised authority for secondary education
  2. The Ministry of Foreign Affairs in the host country
  3. The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.

In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.

If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.

For more information or assistance on attesting documents from outside UAE, click here.

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Program Structure

To qualify for the Bachelor of Business (Business Analytics), a candidate shall accrue an aggregate of at least 144 credit points (cp) which includes first year foundation subjects, Major Subjects, Integrative Business Capstone and General Electives.

  • First Year
  • Second Year
  • Third Year
  • Other Requirements

First Year Foundation Subjects

The subject provides students with a conceptual tool kit for understanding and practicing responsible and ethical commerce in managing environment, globalization, technology, anti-corruption, labour and human rights. Working with industry, students will examine these issues from a variety of theoretical and practical perspectives and apply them to contemporary commercial contexts.

The aim of the subject is to introduce students to quantitative techniques and their application to the business world with an emphasis on the decision-making process. Students will be trained in the use of computer based software and models to analyze quantitative information for business decision-making.

This subject introduces fundamental concepts of corporate and personal finance, and the relationship with financial planning. Students are equipped with fundamental skills to understand the concept of time value of money, as applied to solving cash flow valuation problems within the context of corporate and personal finance. The subject also explores ethical issues in managing finance.

Organizations need to know how to position themselves against competition by identifying marketing opportunities and problems. The subject examines the fundamental concepts and theories relevant to the study and practice of marketing. The subject serves as a foundation for further studies in business by developing an overview of where marketing fits within organizations and what framework marketing provides for enhancing and enabling the conduct of a business.

This subject introduces students to the principles and techniques of supply chain management, which involves the entire lifecycle of products and services from creation to delivery. Within this subject, students will learn the main functions and trade-offs associated with managing supply chains, and the impact of risks and disruptions on supply chain performance. Through practical examples, students will examine contemporary issues such as sustainability, modern slavery, and humanitarian logistics, equipping them with the foundational knowledge required for more advanced study in supply chain management.

Choose any THREE of the below

This subject introduces students to the role and use of accounting information in a variety of organisations and society. Students evaluate both financial and non-financial reports and their impact on accountability, decision-making and corporate governance. The subject introduces students to various analytical techniques in order to make sound decisions in a variety of business and social settings.

The subject introduces basic accounting systems (double entries), concepts and techniques to identify, classify, process, record and present accounting and financial information. This subject train students on how to prepare account and financial statements.

This subject gives students the tools and frameworks to understand, create and action unique innovative ideas to super wicked problems using the globally-recognised United Nations Sustainable Development Goals. Through the use of systems thinking principles, students will apply an interconnected approach to tackling societal, biosphere and economic global challenges. Students will have the opportunity to collaborate with University students from across UOW to brainstorm ideas, workshop ideas with industry professionals and pitch ideas to experts.

This subject introduces students to essential macroeconomic and microeconomic ideas, models and reasoning, which helps them to understand various economic issues. The subject will demonstrate the importance of economics on business and society, and will stimulate greater awareness of economic approaches to the analysis of contemporary social issues.

This subject introduces students to the economic analysis of contemporary social issues such as inequality, human resources, environment, growth and development, and international trade, and the institutions that play a significant role in shaping them. The emphasis will be on policy-relevant examples from both the domestic and international contexts.

Effective participation in a range of business, political, social, environmental and cultural contexts requires an understanding of legal concepts, processes and institutions. In LAW 101 Introduction to Law, students will gain an understanding of the nature and sources of law, the institutions and processes that underpin the Australian legal system, and the practical skills required to find, use and understand the law. Students also gain foundational knowledge in areas of private law including contract, tort and consumer law, as well as an introduction to criminal law concepts. Upon completion of this subject, students are expected to gain both the knowledge and skills base necessary to pursue further legal studies.

Organisations rely on managers and the management function for the efficient and effective running of their operations. This subject will introduce students to the key management theories and concepts required for managing people, process, environment and organizational culture. Students will learn the implications of managerial decisions on the internal and external environments.

This subject introduces the theory and practice of communication in social and professional settings, to develop competencies in a fundamental and important human practice which is also a valuable workplace skill. This subject focuses on culturally sensitive, respectful, ethical, and effective communication, personally and professionally, using a range of modes and environments. It examines and discusses cultural, organisational, and interpersonal communication processes, and incorporates practical professional skills including presentations and writing for focussed purposes such as academia and social media. Other concepts addressed, which assist in building relationships and understanding, are non-verbal communication, active listening, and feedback.

 

Major Subjects

The subject investigates three major areas of modern data management systems: data modelling, data processing, and data security. The goal of the subject is to learn the fundamental concepts in data management including conceptual modelling, the relational data model, processing of relational data with Structured Query Language (SQL), enforcing the concepts of data confidentiality, integrity, and availability data management systems. The subject develops the skills in the design, implementation, processing, and security of data management systems. The subject covers the following topics in data security: discretionary access control, user management, enforcing data security and integrity. The subject also explains the important ethical issues associated with responsible disclosure, responsibility, liability, security weaknesses, and privacy in data management systems.

This subject further investigates different categories of big data in business and the use of visual analytics techniques to study and analyse big data related to business activities of business organisations. The goal is to derive and translate hidden information in the big data into useful business information that can help to improve various aspects of a business. Students develop their knowledge and skills of data visualisation techniques through the use of appropriate tool and software. Different business problems are used throughout the course to illustrate different aspects of big data visual analytics. Understanding and interpreting these visual analytics outcomes is the focus of this course.

This subject serves as an introduction to the field of data analysis in economic, finance and business settings using modern statistical software and econometric methods. It will teach students how to gain insights from data in these domains. The subject will cover topics such as understanding and visualising the data and what research/business questions it can answer; performing data manipulation; using regression, discrete-choice, and time-series models to answer research questions; and understanding internal and external validity of the empirical results.

This subject provides students with a foundational understanding of project management principles, including project conception, planning, scheduling, budgeting, and risk management. Students will explore a wide variety of project types across different industries, gaining insights into how to manage project teams, contractors, and clients effectively. The subject places a strong emphasis on informed decision-making, enabling students to manage projects from conception to completion in both local and global settings. Through practical applications, students will develop the ability to approach project challenges with strategic thinking and adaptability.

General Elective Subjects

Students are required to choose an additional FOUR elective subjects, each worth 6 credit points, from the school's approved list.

This subject examines the emerging role of technology in the digitalization of business. The aim of the subject is to lay the foundational understanding of the current and emerging technologies that are revolutionizing the business world. Topics covered include: current and emerging technologies for digitalization of business; E-business and digital platforms; digital infrastructure; web technologies, information management; computational thinking, business analytics and social implications of digitalization. This subject will provide hands-on experience in the use of Web 3.0 technologies as well as business analytics software.

* Highly Recommended Elective Subject


Major Subjects

This subject explores emerging techniques and tools in business analytics. Concepts of predictive analytics and prescriptive analytics are introduced to students. Data mining and different techniques used in machine learning are also introduced and used to explore a range of business analytics scenarios for different business problems. Students explore and assess these emerging techniques and tools in business analytics to learn the effectiveness and applicability of these techniques and tools in various business problems related to current business environments.

This subject is the capstone subject within the Business Analytics major. The subject provides an opportunity for students to integrate knowledge and skills gained in previous subjects in the major through an industry-based group project. Working in groups, students will apply their knowledge and skills of business analytics to solve a ‘real life’ industry problem. Students will not only have to demonstrate the technical skills to solve the industry problem and justify their recommendations but also consider the ethics, and social responsibility aspects of their recommendations. The subject involves lectures, workshops and discussions where students are initially briefed on a ‘clients’ specific information-based problem and are then required to develop an analytical solution involving making recommendations to the client. The emphasis in the solution is around the analytical process including identifying information needs, acquiring the necessary information, interpreting it and using it as the basis for a set of strategic recommendations.

This subject introduces students to the data analysis methods used in industry and academia. The subject builds upon material covered in ECON253 and introduces the modern framework for causal analysis and prediction. The topics covered include framework for causal analysis, matching with observational data, difference-in-differences and panel data methods, probability prediction and classification, forecasting with time-series data.

Capstone

Integrative Business Capstone enables students to apply the principles of ethical, socially responsible, and sustainable commerce in a simulated business environment. The subject is based on a series of lectures and an action based learning project. Students will be required to make multidisciplinary interactive decisions based on sound ethical, socially responsible and sustainable practice.

General Elective Subjects

Students are required to choose an additional FOUR elective subjects, each worth 6 credit points, from the school's approved list.

This course is a Stanford-informed approach to learning innovation and entrepreneurship that can be applied to any high-growth enterprise or other organisation in the UAE. The class is composed of three modules: - Module 1: Design Thinking - Module 2: Entrepreneurship - Module 3: Growth and Leadership. The course is appropriate for undergraduate students at a third year level or advanced second year level. Each session would include a mix of the following components: lecture, discussion and an interactive activity in class to facilitate the development of an innovative business idea.

* Highly Recommended Elective Subject


Choose One Emirati Studies*

The societies and places in which we live are very complex, and the interactions of individuals, as well as social institutions, have a direct impact on the life path we take. This course provides an engaging and accessible introduction to urban sociology and the study of cities, with particular focus on the experience of the UAE and Dubai. We’ll examine a number of substantive urban topics, including but not limited to the growth of cities and urban spaces in the UAE, sustainable development and practices, and the ‘built’ environment.

This course will introduce Public Health as an interdisciplinary science concerned with topics central to the population of U.A.E and on a wider scale of GCC region with regard to their physical, mental, and social well- being. The course focuses on current pertinent public health problems, assessing causation and examining intervention and management strategies at personal, social, and organizational levels.

This course offers an overview of the UAE’s rapidly emerging significance and its increased roles in global networks of international relations and diplomacy. Within that overview, the course examines the internal dynamics of the UAE, in particular, the priorities that emerge from a specific workforce dependency, a construction and tourism industry that looks ‘East’ as much as it does ‘West’. Thus the new ‘Look East’ policy complements the country’s historical partnership with the Western states. With the expansion of its global ties and relations, the UAE also becomes more sensitive to transnational issues, such as immigration, fluctuations in international markets or terrorism.

This subject aims to provide an understanding of relations and interactions between society and environment, including impact of societies on the Earth and its processes. Topics covered include the agricultural, industrial and urban revolutions; governance of environments; Indigenous land management; climate change; sustainability; and environmental impacts in the context of the Anthropocene.

This course aims to provide students with critical thinking perspectives about the relationship between history, religion and culture, in this case, the formation of Islamic culture(s). A sociological introduction to the study of Islamic culture will introduce students to the emergence of Islam in its 7th century historical context, its relationship to the other monotheistic traditions of the region, its growth into the dominant cultural paradigm of the Near East by the 9th century, alongside its impact and contribution to key fields of medieval science and knowledge. A historical approach will help students acquire familiarity with key Islamic texts, institutions, concepts of authority, traditions of jurisprudence and spirituality, artistic expressions, as well as milestones in Islamic history. The course wraps up with a discussion of issues central to contemporary debates relating to Islamic culture, such as identity, gender, multiculturalism, pluralism, secularism and religiosity.

* Students must complete 6 credit points (cp) of General Education subjects in the area of Emirati Studies as part of the 144 cp.

Note: If you enrolled at the University before Autumn 2024 and have already completed some GED subjects, you may continue with your original study plan to fulfill your graduation requirements. Alternatively, you may choose to follow the new guidelines by completing one GED subject in the Emirati Studies category from the list above and transferring any completed GED subjects to Electives if permitted by your degree plan.

For support and guidance on this option, please consult an officer at the Academic Success Centre or speak with the Academic Advisor in your School.


Program Outcomes

  • Prestigious and Accredited Degree: Upon completion of the program, all students will get a Bachelor’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).  
  • Professional Certification:  As a part of the collaboration of UOWD with IBM®, all students can get Professional Certification from IBM after completion of a number of courses in the program.    
  • Career-Ready Skills: The completion of the program will equip the students with practical, hands-on and job ready skills in business analysis such as software like Statistical Analysis and Systems (SAS) Viya, Structured Query Language (SQL),  Python using Jupyter Notebooks, R and Big Data frameworks. This will enable them to be productive from day one at their job role after employment.
  • Masters Study Opportunities: Should students wish to pursue further study after completing this Bachelor’s degree, UOW Dubai offers a several Master's degree programs under the Faculty of Business.

The completion of the program will open up a world of global career opportunities like

  • Data Scientist
  • Business Intelligence Analyst 
  • Business Analyst 
  • Data Engineer 
  • Management Consultant
  • Market Research Analyst and many others

With the global nature of this degree, you will be equipped to work in any industry in private, semiprivate or government sector in any region of the world.

Accreditation and Recognition

All programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). They are also quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.

Also, all business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Students will be issued a UOW Australia degree upon graduation.

Professional Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

AACSB

The Association to Advance Collegiate Schools of Business (AACSB) provides an international seal of approval for business programs that ensures the educational needs of students are met through high quality, continuous improvement and excellence in education. This globally recognised accreditation has been awarded to only the top five percent of the world’s business schools.

Dr Prithvi Bhattacharya

Assistant Professor
Discipline Leader (Management Science)

Dr Prithvi Bhattacharya is a practitioner-researcher in the field of Business Analytics and Strategic Alignment of business and Information Technology.  With a Bachelor of Commerce (Hons) Degree in Accounting, a Master’s Degree in Information Technology, and a PhD from the University of Melbourne, his body of work lies at the cross section of business and technology.

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Faculty

Dr Yiyang Bian

Associate Professor

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Dr Ziang Wang

Assistant Professor

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Dr Lina Gharaibeh

Assistant Professor

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Dr Noor Ulain Rizvi

Assistant Professor

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Dr Flevy Lasrado

Associate Professor

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Dr Namrata Gupta

Associate Professor

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Dr Rumaila Abbas

Assistant Professor
Discipline Leader (Marketing)

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Dr Greig Taylor

Assistant Professor

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