Bachelor of Business (Business Analytics)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

3 Years Bachelor Degree
(24 subjects)

4 Years Bachelor Degree
with Integrated Freshman Year (32 subjects)

Classes commence

September (Autumn)

January (Winter)

April (Spring)

Yearly Fees*

AED 57,551 / USD 15,681
*VAT 5% inclusive
Note: Yearly fees will vary depending
on number of subjects enrolled in

In the increasingly dynamic and digital world where data is touted to be the new ‘oil’, all businesses are compelled to undertake global disruption and transformation, aided by data analytics.

A Gartner survey of CEOs and senior executives revealed that Artificial Intelligence and Analytics is reported as the most impactful new technology for the third year in a row.
The U.S. News & World Report’s annual job ranking list of 2022 showed that data scientists and analysts continue to be top careers, offering competitive salaries, opportunity for advancement, and a healthy work-life balance.
A 2020 Burtch-Works study of data science salaries reported the latest salary trends based on experience. Entry-level data scientists have a median starting salary of $95,000 while experienced data scientist salaries range from $165,000 $250,000.
According to a report by IBM, there will be a 39% growth in employer demand for data professionals

The Bachelor of Business major in Business Analytics degree is designed to prepare students to develop solid skills in data analytics for the challenges they will face as a business leader in today's rapidly changing environment. The program is taught as a combination of lectures and hands-on exercises in our ‘Data Analytics Lab’ using state of the art data science and analytics software.

The Program is organized around five key themes:

Theme 1: Foundations of Business in Industry 4.0
This incorporates subjects related to accounting, marketing, organizational behavior, operations management, finance, statistics and others.
Theme 2: Data Analytics Technologies for Digital Disruption
This incorporates subjects covering cutting-edge data analytics, artificial intelligence (AI), machine learning (ML) and deep learning (DL) tools and techniques using industry standard software like Statistical Analysis and Systems (SAS) Viya, Structured Query Language (SQL) and Python through Jupyter Notebooks.
Theme 3: Business Transformation through Data Analytics
This incorporates subjects covering the application of data science and analytics technologies in micro settings of an organization’s business functions (like accounting, human resources, operations, marketing and the like) as well as in macro settings of consumer markets, financial markets, labor markets and economic development across countries and regions.
Theme 4: Broadening Horizons
This theme incorporates a host of subjects’ students can choose as electives to augment and enhance their learning experience in business analytics. Such subjects can range in the areas of digital marketing, financial technologies, and other areas of management
Theme 5: Industry-based practicum
This is an industry-based analytics project where students will work on a real-life business scenario and develop a data analytics solution in a live or a stimulated environment.

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Program Selection Guide

Bachelor of Business (Business Analytics)

Entry Requirements

Students who have excelled academically at school and meet our advance entry requirements can finish their bachelor's degree in three years, instead of the existing four-year programs. Any prospective student that does not directly qualify for an advance entry three-year program, is still able to enrol in any of our bachelor’s degree, through a one-year Freshman Year.

Admission requirements for UOWD depends on the type of high school curriculum you have followed. The requirements based on the most common high school curricula are listed below:

School System	Bachelor Degree Advanced Entry (3 Years)	Bachelor Degree Direct Entry (4 Years)
UAE Al-Thanawiyya Al-Aama	N/A	Elite or Advanced Track 70%, General Track 75%
Arab Countries Al-Thanawiyyah Al-Aama	N/A	70%
American High School Diploma	Overall average grade of C (70% or 2.5/4.0) + SAT 1100	Overall average grade of C (70% or 2.5/4.0)
Bangladesh HSC	GPA of 4.0 / 5.0	GPA of 3.0 / 5.0
British GCE Curriculum	Minimum 5 IGCSE/GCSE subjects and Minimum of “CCD” in A levels	Minimum 5 IGCSE/GCSE subjects and 2AS/ 1A level subject(s)
Chinese Senior High School	80%	60%
International Baccalaureate Diploma	25 Points	21 Points
India CBSE & ICSE, Grade 12	65%	50%
Iran Pre-University Certificate	14	11
Kenya	60	31
Nigeria WAEC & NECO	N/A	Minimum of 7 subjects with no more than 1 “Pass”
Pakistan Higher Secondary School Certificate	60%	50%
CIS Countries Attestat	N/A	Average 3/5

Notes:

All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent.
Students with qualifications from other curriculum should contact the Student Recruitment and Admissions department at UOWD to determine their eligibility.
All students applying from non UAE MoE curriculum must provide an equivalency of their Secondary School Certificate from the Ministry of Education, UAE; stating the completion of Grade 12.
A student who does not satisfy the criteria for Equivalency of Secondary School Certificate, may be subject to conditional admission, based on receiving a Letter of No Objection to Conditional Admission issued by the Ministry.

English Language Requirements

At UOWD, all classes are taught in English and in order to enrol in a bachelor’s degree you will need to submit one of the following certificate of English language proficiency:

English Language Testing	Bachelor Degree Advance Entry (3 Years)*	Bachelor Degree Direct Entry (4 Years)**
IELTS Academic	Overall IELTS (Academic) score of 6.0 & Minimum score of 6.0 in Reading & Writing Minimum score of 5.0 inListening & Speaking	Overall IELTS (Academic) score of 5.0 & Minimum score of 5.0 in Reading & Writing
TOEFL Internet-based	79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking	61
TOEFL Computer based	213 with a 4.0 TWE/Essay Writing	173
TOEFL*** International paper based	550 with a 4.0 TWE/Essay Writing	500
EmSAT Achieve – English	1400	1100

Notes:

* Students with a minimum overall score of 6.0 in academic IELTS and no more than one score (either in reading or writing) between 5.0 and 6.0 will be given the opportunity to complete a remedial subject in the first semester as a condition for progression.

** Students with a minimum overall score of 6.0 in academic IELTS (or equivalent) and a minimum score of 6.0 in reading and writing(or equivalent) are eligible for advanced standing for English Language subjects.

*** Students admitted under this criterion must complete the test at AMIDEAST.

Credit for Prior Learning

If you are seeking advanced standing status, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system.

To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.

Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.

Supporting Documentation

Please ensure that all these documents accompany your application for admission form submittal:

An original or certified copy of your secondary school records
A Statement or Certificate of Completion of secondary school
Proof of your English language proficiency

(Note: Results from IELTS & TOEFL tests may be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)

UAE ID (if applying from within the UAE)
A copy of your passport (and Residence Visa, if resident in the UAE).

Additionally, if you are seeking advance standing in your chosen program:

Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.

Applicants who completed high school within UAE

All applicants for admission who have completed the Thanaweya Al-Amma must get their certificates attested by the UAE Ministry of Education.

Applicants from all other curriculum, who have completed their high school from UAE, are required to obtain equivalency of their high school qualifications from the UAE Ministry of Education.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study, subject to you obtaining the required attestation/equivalency.

Applicants who completed high school outside UAE

You must have your secondary school records and Certificates of Completion certified by:

The issuing Board of Secondary Education OR a recognised authority for secondary education
The Ministry of Foreign Affairs in the host country
The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations and the UAE ministry of Foreign Affairs.

In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.

In these circumstances, you will be provisionally admitted to the University and permitted to commence the first semester of study.

If you are unable to secure the attestations as outlined above you will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the attested certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.

For more information or assistance on attesting documents from outside UAE, click here.

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Program Structure

To qualify for the Bachelor of Business (Business Analytics), a candidate shall accrue an aggregate of at least 144 credit points comprising of subjects from a common business subjects, specialised subjects required for major, general electives, general education subjects and a final year project.

This subject introduces students to the role and use of accounting information in a variety of organisations and society. Students evaluate both financial and non-financial reports and their impact on accountability, decision-making and corporate governance. The subject introduces students to various analytical techniques in order to make sound decisions in a variety of business and social settings.

The subject provides students with a conceptual tool kit for understanding and practicing responsible and ethical commerce in managing environment, globalization, technology, anti-corruption, labour and human rights. Working with industry, students will examine these issues from a variety of theoretical and practical perspectives and apply them to contemporary commercial contexts.

The aim of the subject is to introduce students to quantitative techniques and their application to the business world with an emphasis on the decision-making process. Students will be trained in the use of computer based software and models to analyze quantitative information for business decision-making.

This subject introduces students to essential macroeconomic and microeconomic ideas, models and reasoning, which helps them to understand various economic issues. The subject will demonstrate the importance of economics on business and society, and will stimulate greater awareness of economic approaches to the analysis of contemporary social issues.

This subject introduces fundamental concepts of corporate and personal finance, and the relationship with financial planning. Students are equipped with fundamental skills to understand the concept of time value of money, as applied to solving cash flow valuation problems within the context of corporate and personal finance. The subject also explores ethical issues in managing finance.

Organizations need to know how to position themselves against competition by identifying marketing opportunities and problems. The subject examines the fundamental concepts and theories relevant to the study and practice of marketing. The subject serves as a foundation for further studies in business by developing an overview of where marketing fits within organizations and what framework marketing provides for enhancing and enabling the conduct of a business.

Organisations rely on managers and the management function for the efficient and effective running of their operations. This subject will introduce students to the key management theories and concepts required for managing people, process, environment and organizational culture. Students will learn the implications of managerial decisions on the internal and external environments.

Choose 1 Elective from the following options

The subject introduces basic accounting systems (double entries), concepts and techniques to identify, classify, process, record and present accounting and financial information. This subject train students on how to prepare account and financial statements.

This subject introduces students to the economic analysis of contemporary social issues such as inequality, human resources, environment, growth and development, and international trade, and the institutions that play a significant role in shaping them. The emphasis will be on policy-relevant examples from both the domestic and international contexts.

This subject introduces the theory and practice of communication in business and in workplaces. It examines and discusses the cultural, organisational and personal contexts and processes of communication. The subject would develop skills of public speaking, making presentations, writing reports, understanding of non-verbal messages, listening and building relationships in business and workplaces.

This subject examines the roles of information systems in a modern organization. Topics would cover functions and purposes of various information systems and their components; system design and development process; information systems administration and management; social implications of information systems, and hands-on experience in the use of personal productivity software. The practical component includes using the internet, word processing, spreadsheets, database systems and website design.

The subject investigates three major areas of modern data management systems: data modelling, data processing, and data security. The goal of the subject is to learn the fundamental concepts in data management including conceptual modelling, the relational data model, processing of relational data with Structured Query Language (SQL), enforcing the concepts of data confidentiality, integrity, and availability data management systems. The subject develops the skills in the design, implementation, processing, and security of data management systems. The subject covers the following topics in data security: discretionary access control, user management, enforcing data security and integrity. The subject also explains the important ethical issues associated with responsible disclosure, responsibility, liability, security weaknesses, and privacy in data management systems.

This subject provides an introduction to mathematical techniques useful in business and economics. The main topics include marginal values, average values, elasticities, constrained and unconstrained optimization, matrix algebra and the mathematics of finance. The mathematical techniques will be systematically presented and clearly illustrated in representative business and economic models.

With growing quantities of data available, specific knowledge and skills are required in analyzing this data to make evidence-based decisions to enable organizations to achieve their strategic goals. This subject introduces students to the study of business analytics and provides the necessary foundations and skills (e.g., data descriptive statistics, visualization, estimation, sampling, modeling, and inference) to successfully complete the Business Analytics major. This subject introduces theoretical models and quantitative techniques and approaches (e.g., descriptive, predictive and prescriptive modeling) to enable the analysis of large volumes of data for the purposes of decision making. The subject also introduces students to a variety of software tools (e.g., SAS, STATA, ) relevant to the analysis and presentation of quantitative data.

This subject investigates different categories of big data in business and the use of visual analytics techniques to study and analyse big data related to business activities of business organisations. The goal is to derive and translate hidden information in the big data into useful business information that can help to improve various aspects of a business. Students develop their knowledge on big data and the technologies (like Hadoop and NoSQL) involved as well as skills of data visualization for descriptive and diagnostic analyses using static and interactive visualization techniques and dashboards. This is aided through the use of appropriate tools and software like SAS Viya and Python. In addition, text mining and Natural Language Processing (NLP) is also introduced as a tool to analyse unstructured big data. Students will be introduced to different business problems throughout the course to be able to illustrate and interpret different aspects of big data visual analytics.

Choose 1 UAE Studies Subject

The societies and places in which we live are very complex, and the interactions of individuals, as well as social institutions, have a direct impact on the life path we take. This course provides an engaging and accessible introduction to urban sociology and the study of cities, with particular focus on the experience of the UAE and Dubai. We’ll examine a number of substantive urban topics, including but not limited to the growth of cities and urban spaces in the UAE, sustainable development and practices, and the ‘built’ environment.

This course will introduce Public Health as an interdisciplinary science concerned with topics central to the population of U.A.E and on a wider scale of GCC region with regard to their physical, mental, and social well- being. The course focuses on current pertinent public health problems, assessing causation and examining intervention and management strategies at personal, social, and organizational levels.

This course offers an overview of the UAE’s rapidly emerging significance and its increased roles in global networks of international relations and diplomacy. Within that overview, the course examines the internal dynamics of the UAE, in particular, the priorities that emerge from a specific workforce dependency, a construction and tourism industry that looks ‘East’ as much as it does ‘West’. Thus the new ‘Look East’ policy complements the country’s historical partnership with the Western states. With the expansion of its global ties and relations, the UAE also becomes more sensitive to transnational issues, such as immigration, fluctuations in international markets or terrorism.

This subject aims to provide an understanding of relations and interactions between society and environment, including impact of societies on the Earth and its processes. Topics covered include the agricultural, industrial and urban revolutions; governance of environments; Indigenous land management; climate change; sustainability; and environmental impacts in the context of the Anthropocene.

Compulsory Arabic Language Subject or Challenge Test

Language is key to everything we do. From verbal communication and the way we talk, to non-verbal communication and the emojis we use in our text messages, to the visuals we use to construct compelling visual stories, language is how we communicate. Living, studying and working the UAE, having a basic understanding of Arabic language can give you a huge competitive advantage. This introductory subject provides some of the basics of Arabic language, and you’ll leave this subject able to communicate on a basic, conversational level.

General Elective Requirement

This course aims to provide students with critical thinking perspectives about the relationship between history, religion and culture, in this case, the formation of Islamic culture(s). A sociological introduction to the study of Islamic culture will introduce students to the emergence of Islam in its 7th century historical context, its relationship to the other monotheistic traditions of the region, its growth into the dominant cultural paradigm of the Near East by the 9th century, alongside its impact and contribution to key fields of medieval science and knowledge. A historical approach will help students acquire familiarity with key Islamic texts, institutions, concepts of authority, traditions of jurisprudence and spirituality, artistic expressions, as well as milestones in Islamic history. The course wraps up with a discussion of issues central to contemporary debates relating to Islamic culture, such as identity, gender, multiculturalism, pluralism, secularism and religiosity.

This course is focused on learning innovation and entrepreneurship that can be applied to any high-growth enterprise or other organization. The course is composed of three modules:

Module 1: Design Thinking
Module 2: Entrepreneurship
Module 3: Growth and Leadership

This subject enables students to apply econometric modelling techniques to analyse contemporary finance and economics issues. Students will learn the fundamentals of econometric modelling and numerous modelling techniques and methods, utilise specialised econometric software to apply to real world finance and economic data, and apply various hypothesis tests of models' usefulness and adequacy. The subject covers simple and multiple linear regressions, hypothesis testing, and assumptions underpinning the classical linear regression model. It then provides an in-depth analysis of model diagnostics, time-series modelling and forecasting, dealing with stationary and non-stationary data, and modelling financial market volatility.

This subject explores emerging techniques and tools in business analytics. Concepts of predictive analytics and prescriptive analytics are introduced to students. Data collection methods, Database technology, data mining and data techniques used in machine learning are also introduced and used to explore a range of business analytics scenarios for different business problems. Students explore and assess these emerging techniques and tools in business analytics to learn their effectiveness and applicability in various business problems related to current business environments.

This subject is the capstone subject within the Business Analytics major. The subject provides an opportunity for students to integrate knowledge and skills gained in previous subjects in the major through an industry-based group project. Working in groups, students will apply their knowledge and skills of business analytics to solve a ‘real life’ industry problem. Students will not only have to demonstrate the technical skills to solve the industry problem and justify their recommendations but also consider the ethics, and social responsibility aspects of their recommendations. The subject involves lectures, workshops and discussions where students are initially briefed on a ‘clients’ specific information- based problem and are then required to develop an analytical solution involving making recommendations to the client. The emphasis in the solution is around the analytical process including identifying information needs, acquiring the necessary information, interpreting it and using it as the basis for a set of strategic recommendations.

Choose 1 subject from the following options

Companies are spending an increasingly significant amount of their budget on marketing initiatives. Marketing managers are responsible to explain and demonstrate the value of such expenditure. This subject aims to provide marketers and marketing managers an understanding of tools and approaches that can be used to measure the effectiveness of marketing functions, as well as the knowledge of assessing the communicating marketing effectiveness to the executives and other functions within the company.

The subject presents more advanced topics in the modern relational database technology and it introduces the new non-relational (NoSQL) database technologies. The relational database technology component of the subject includes database design with meta modelling and spatio-temporal modelling, database normalization, advanced programming in SQL and programming of database server with stored PL/SQL procedures, functions, and triggers, concurrency control and database recovery techniques, design and programming of distributed database systems. The non-relational (NoSQL) database technology component of the subject includes the key value data model, document-oriented model, column-family stores, graph data model, and new approaches to data distribution, consistency preserving, and transaction processing.

Capstone Subject

Integrative Business Capstone enables students to apply the principles of ethical, socially responsible, and sustainable commerce in a simulated business environment. The subject is based on a series of lectures and an action based learning project. Students will be required to make multidisciplinary interactive decisions based on sound ethical, socially responsible and sustainable practice.

Choose Any 3 Business Subjects as Elective

Click here to view all business subjects

Program Outcomes

Prestigious and Accredited Degree: Upon completion of the program, all students will get a Bachelor’s degree from University of Wollongong Australia, a university in the top 1% of the world universities, accord to QS World University rankings. This degree is fully accredited in the UAE by Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
Professional Certification: As a part of the collaboration of UOWD with IBM®, all students can get Professional Certification from IBM after completion of a number of courses in the program.
Career-Ready Skills: The completion of the program will equip the students with practical, hands-on and job ready skills in business analysis such as software like Statistical Analysis and Systems (SAS) Viya, Structured Query Language (SQL), Python using Jupyter Notebooks, R and Big Data frameworks. This will enable them to be productive from day one at their job role after employment.
Masters Study Opportunities: Should students wish to pursue further study after completing this Bachelor’s degree, UOW Dubai offers a several Master's degree programs under the Faculty of Business.

The completion of the program will open up a world of global career opportunities like

Data Scientist
Business Intelligence Analyst
Business Analyst
Data Engineer
Management Consultant
Market Research Analyst and many others

With the global nature of this degree, you will be equipped to work in any industry in private, semiprivate or government sector in any region of the world.

Accreditation and Recognition

All programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). They are also quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.

Also, all business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).

Students will be issued a UOW Australia degree upon graduation.

Professional Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

The Association to Advance Collegiate Schools of Business (AACSB) provides an international seal of approval for business programs that ensures the educational needs of students are met through high quality, continuous improvement and excellence in education. This globally recognised accreditation has been awarded to only the top five percent of the world’s business schools.

Dr Arijit Sikdar

Associate Dean
(Director Undergraduate)

Dr Arijit Sikdar has more than 15 years teaching and research experience in leading business schools. His research interests include strategic management issues related to technology and innovation, entrepreneurship and supply chain strategies.

Open Day

Remember to attend our next Open Day on Saturday, 29 April 2023.
Join our experts to learn more about our degrees, and how you can enrol at UOWD.

Bachelor of Business (Business Analytics)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

Classes commence

Yearly Fees*

Program Selection Guide

Bachelor's Degrees Brochure

Program Structure

Accounting for Decision Making

Principles of Responsible Business

Statistics for Business

Economic Essentials for Business

Introductory Principles of Finance

Marketing Principles

Introduction to Management

Accounting Principles

Economics and Society

Business Communications

Business Oriented Information Systems

Data Management and Security

Mathematics for Business

Introduction to Business Analytics

Big Data and Visual Analytics for Business

Urban Sociology

Public Health

UAE and International Relations

Society and Environment – Resources, Challenges, Futures

Arabic Language

Muslim Societies Across the Ages: Tradition, Secularism & Modernity

Fundamentals of Innovation and Entrepreneurship

Applied Financial Modelling

Emerging Techniques and Tools in Business Analytics

Business Analytics Industry Project

Marketing Effectiveness

Database Systems

Integrative Business Capstone

Program Outcomes

Accreditation and Recognition

Professional Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

Dr Arijit Sikdar

Faculty

Open Day