Skip to main content
Disruptive marketing: Top real estate entrepreneur shares his thoughts

Disruptive marketing: Top real estate entrepreneur shares his thoughts

Tuesday, 10 July, 2018

Well-known entrepreneur, investor and CEO of the Middle East’s first and largest home buying service,, Omar Chihane visited the University of Wollongong in Dubai (UOWD) as guest lecturer and presented a talk to a cohort of postgraduate marketing students on disruptive marketing.

Organised by Dr Nermeen Mustafa, Assistant Professor at UOWD, the lecture provided the students with an understanding about what is meant by disruption and what impact it has on businesses.

He explained that the term only surfaced in recent years and refers to an idea that a brand uses to communicate about its products or services which is considered different or out of the box, encouraging a higher level of engagement with its target audience.

Although disruptive marketing has no concrete meaning, it is about being innovative in your methods to better penetrate an existing market.

During the presentation, Mr Chihane highlighted the key characteristics of a successful entrepreneur.

“In my view, a successful entrepreneur should have the right mindset to launch a new idea, be resilient and able to deal with setbacks, embrace failure and learn from their mistakes and have the right attitude to be successful”, Mr Chihane explained.

He also discussed his expertise on idea generation, who to involve during the process, how to execute it and knowing when to improve your business model.

“Every successful business came about by solving a problem. A must-have product or service is far better than a nice-to-have and adds far more value”, he commented.

The lecture concluded with an interactive question and answer session.

Omar is an MBA holder from the London Business School and has had a very successful corporate-level career in Management and Sales with multinational companies such as Siemens, Nokia and Microsoft where he led both regional and global business units, achieving sales targets that exceeded $100 million dollars.

Disruptive Marketing

UOWD in the news

DIAC universities report rise in Chinese students

By Gulf Today;

Universities at Dubai International Academic City (DIAC) continue to witness significant growth in their Chinese student population More...

UOWD graduate selected for prestigious MetLife International Actuarial Rotation Program (MIARP)

By YaHind

MIARP is a special program that offers shortterm international rotations to talented high performing MetLife actuaries. More...

Machine that does farming and measures parameters wins robotics showdown

By Gulf News; Gulf Today

26 school teams participate in annual contest hosted by University of Wollongong in Dubai. More...

GEMS education and university partners successfully host inaugural UniConnect EDEX 2018

By Zawya; Dubai Forum

More than 600 students and parents attended the inaugural GEMS Education UniConnect EdEx event at GEMS Wellington Academy, Al Khail. More...

UAE women's cricket prodigy aims to take her game 'to a new level'

By DotEmirates

Esha Oza is looking to take her cricket "to a new level" when she represents the UAE at July's Women's World Twenty20 Qualifier in the Netherlands.. More...

Students expect new visa rules to help them work and study

By DotEmirates

Students in the UAE have greeted the new visa rule changes with delight, saying the new visa system will help them find jobs as well as provide them with more peace of mind while carrying out their studies. More...

DIAC Career Fair attracts thousands, using technology to connect students and employers across borders

By Zawya; DotEmirates

More than 60 employers participate in the on-site career fair, presenting over 300 job opportunities. More...

Inaugural head of Curtin University Dubai appointed

By Dubai Forum; Blogarama;

Professor John Evans has been appointed the inaugural Pro Vice-Chancellor of Curtin Dubai, following an extensive international search. More...

App to detect counterfeit drugs wins international hackathon

By Gulf News Smart Edition; Dubai Informer; Dubai Forum; DotEmirates; Al Press; The Free Library (USA);

An app designed to tackle counterfeit drugs in the region using blockchain-based pharmaceutical distribution won the first place at New York University Abu Dhabi’s international hackathon. More...

Emirati student awarded first Innovation & Entrepreneurship degree at UOWD’s 33rdGraduation Ceremony

By; The MENA Financial Network; Gulf News Smart Edition;

he first Master of Business in Innovation & Entrepreneurship degree of the University of Wollongong in Dubai (UOWD) was awarded to an Emirati student at its 33rd Graduation Ceremony which conferred degrees on 292 graduates from across different faculties. More...

Copyright © 2018 University of Wollongong in Dubai   | Privacy | Disclaimer | Site map