• Doctor of Philosophy (PhD) Marketing - Monash University, Australia (October 2012)
• Graduate Certificate in Academic Practice (GCAP) - Monash University, Australia (July 2013)
• Master of Commerce (MCom) Marketing – University of Fort Hare, South Africa (May 2010)
• Bachelor of Commerce (BCom) (Hons) - Cum laude, University of Fort Hare (May 2006)
• Bachelor of Commerce (BCom) Management - Cum laude, University of Fort Hare (May 2005)

The following are some of Dr Nyadzayo’s recent publications, among others:

1. Casidy, R., Leckie, C., Nyadzayo, M.W. & Johnson, L.W. (2022). Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy, European Journal of Marketing, https://doi.org/10.1108/EJM-10-2021-0803 (ABDC A* ranked; Scimago, Q1)
2. Nyadzayo, M.W., Casidy, R. & Mohan, M. (2022). Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality, Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-03-2021-0156 (ABDC A, Scimago, Q1 [Management]/Q2 [Marketing]).
3. Mohan, M., Casidy, R., Thaichon, P., & Nyadzayo, M. (2022). Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda. Industrial Marketing Management, 105, 1-17. (ABDC A*-ranked; Scimago Q1)
4. Fready, S., Vel, P., & Nyadzayo, M. W. (2022). Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era–an SME perspective. Journal of Business & Industrial Marketing, https://doi.org/10.1108/JBIM-01-2021-0074 (ABDC A-ranked; Scimago, Q1 [Management]/Q2 [Marketing])
5. Gupta, S., Zhou, J., Feng, S., & Nyadzayo, M. (2021). The effect of equity on value co-creation in business relationships, Journal of Business & Industrial Marketing, 37(2), 385-401 (ABDC, A ranked; Scimago, Q1 [Management]/Q2 [Marketing]).
6. Mohan, M., Nyadzayo, M. W., & Casidy, R. (2021). Customer identification: The missing link between relationship quality and supplier performance. Industrial Marketing Management, 97, 220-232. (ABDC, A* ranked; Scimago, Q1).
7. Nyadzayo, M.W., Mohan, M., & Casidy, R. (2020). Relationship factors and firms' willingness-to-pay: A comparison of east-west settings. Industrial Marketing Management, 91, 397-410  (ABDC, A* ranked; Scimago, Q1).
8. Nyadzayo, M.W., Casidy, R., & Thaichon, P. (2020). B2B purchase engagement: Examining the key drivers and outcomes in professional services. Industrial Marketing Management, 85, 197-208 (ABDC, A* ranked; Scimago, Q1).
9. Casidy, R., & Nyadzayo, M., & Mohan, M. (2020). Service innovation and adoption in industrial markets: An SME perspective. Industrial Marketing Management, 89, 157-170 (ABDC, A* ranked; Scimago, Q1).
10. Nyadzayo, M.W., Leckie, C., & Johnson, L. W. (2020). The impact of relational drivers on customer brand engagement and brand outcomes. Journal of Brand Management, 27, 561–578 (ABDC, A ranked; Scimago, Q2).

• Dr Nyadzayo’s research interests include business-to-business (B2B) marketing, branding, relationship marketing, and emerging markets. His research has significantly influenced the literature on organisational behaviour, B2B marketing and business relationships. He has analytical competences with both quantitative and qualitative techniques ranging from preliminary analyses to advanced inferential techniques such as factor analysis, structural equation modelling (SEM), bootstrapping regression techniques etc., as well as statistical software such as SPSS, AMOS, and some knowledge of Nvivo, SmartPLS, and MPlus, among others.
• Research grants:
  • Impact of Artificial and Emotional Intelligence on Customer Happiness in the Tourism & Hospitality Industry; with Zayed University – AED220,235 (2022-2024)
  • An Intelligent Pandemic Self-care System: Internal Research Grants; University of Wollongong in Dubai - AED30,000 (2020–2021)
• PhD title: “Franchisee-Based Brand Equity: The Role of Brand Relationship Management”. Overall, Dr. Nyadzayo’s thesis explored franchisees’ perceptions of their franchise brands leading to a new model of ‘franchisee-based brand equity’ (FBBE). In particular, the study argued that as a special form of retailing, franchising calls for its own theories other than those applied in other contexts.
• Dr Nyadzayo’s PhD supervision experience includes:
  • Dr Vahideh Baradaran (PhD, UOWD), “Company responses to customers electronic word of mouth (eWOM) in restaurant firms” Principal Supervisor (Completed, June 2021).
  • Ms Suhaila Bu Ghooma (DBA, UOWD), “Does manager-employee relationship quality influence perceptions of performance management system’s effectiveness?” Co-Supervisor (current – aiming to submit in Summer 2022).
  • Mr Mohammed Ustad (PhD, UOWD), “Exploring Customer Experience Management from a Multi-Level Perspective in the Luxury Industry” Principal Supervisor, (started in Nov 2020).
  • Mr Benham Bargh (PhD, UOWD), “Examining the impact of leadership on digital transformation and firm performance: An emerging markets perspective ” Co-Supervisor (started in Nov 2020).
  • I have also supervised >5 Honours’ students and more than 150 Master students’ research capstone projects to completion.

Dr Nyadzayo is a former Store Licensee of Calendar Club (Australia) who successfully managed one of Victoria’s biggest calendar retail ‘pop-up’ stores together with his partners. He is a freelance marketing consultant specialising in areas such as B2B branding, new products/services marketing, and digital marketing. He is also an accredited Certified Practising Marketer (CPM) by the Australian Marketing Institute as an Associate Member (AMAMI).

• Dr Nyadzayo teaches both undergraduate and postgraduate students and he also teaches in the Doctor of Philosophy (Ph.D) program and supervises both DBA and Ph.D students.
• Specialist teaching areas include:
  • Postgraduate level: Introduction to Business Research and Research Methods (PhD subject)*, Strategic Brand Management, B2B Marketing, Research for Marketing Decisions*, Management Project (Research Project)*, Marketing Research, Marketing Strategy. 
  • PhD level: Introduction to Research and Research Methods*. 
  • Undergraduate level: Marketing Research, Marketing Strategy, Professional Services in Marketing, Marketing Principles, Introduction to Business Management, Financial Management
    *also taught these subjects completely online.
• Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom. One of his main goals in teaching is to provide students with a real-life learning experience. As a result, he collaborates with external organizations to provide students with the opportunity to apply the subject material to real life scenarios to gain valuable practical experience and industry exposure.