العربية
中文
русский
Français- Home
- Teaching
- Faculties
- School of Humanities, Social Sciences and Health Staff Profiles
- Dr Andjela Bisevac
Dr Andjela Bisevac is an Assistant Professor of Digital Media at the University of Wollongong in Dubai (UOWD). She holds a PhD in Literature from Kanagawa University, Japan.
Dr Bisevac’s teaching approach is grounded in the understanding that media meaning is formed before ethical judgement. She encourages students to examine how representation, perception, and technology shape the way reality is constructed in contemporary digital culture. Her classes combine critical theory with practical media analysis, guiding students to look beyond content and consider the systems, structures, and design of communication itself. She fosters reflective, discussion-based learning that develops students’ analytical, ethical, and creative awareness within media environments.
Dr Bisevac’s research bridges media, fashion, architecture, and design through the lenses of semiotics, phenomenology, and posthuman theory. She examines how meaning is produced through surfaces, images, materials, and spatial forms, with particular attention to perception, embodiment, and visual culture. Her work on Alexander McQueen, Japanese aesthetics, and design poetics has been published in international journals across fashion studies, the humanities, and design research. Her current research explores media ethics, representation, and the relationship between design, technology, and human perception.
Prior to joining UOWD, Dr Bisevac completed her doctoral studies at Kanagawa University in Japan, where she also worked as a Teaching Assistant and academic interpreter. She supported courses delivered in both Japanese and English, assisted in academic instruction, and facilitated communication between faculty and international students. In addition to her academic roles, she has experience teaching and working in multilingual and multicultural educational environments across Japan and Europe.
- PhD in Literature — Kanagawa University, Japan (2022–2025)
- MA in Literature — Kanagawa University, Japan (2020–2022)
- BA in Japanese Language, Literature, and Culture — University of Belgrade, Serbia (2015–2019)
PhD Dissertation: Beyond the Conventional: An Examination of Alexander McQueen’s Fashion Narrative and Designer–Audience Dynamics. Kanagawa University, 2025. Published as a special issue of 言語と文化論集 (Language and Culture Studies), February 2026.
“From Tartan to Turmoil: Sensory Engagement and Historical Narratives in Alexander McQueen’s ‘Highland Rape’.” dObra[s] – Revista da Associação Brasileira de Estudos de Pesquisas em Moda, vol. 18, no. 44, pp. 106–120, Aug 2025.
「大学院における日本と欧米の異文化比較」 (Comparative Study of Graduate Education in Japan and the West). In なぜ社会人大学院で学ぶのかⅡ (Why Study at a Graduate School as a Working Adult II). Amazing Publishing, July 2025.
“Environmental Elegies in Art and Fashion: A Comparative Analysis of H.P. Lovecraft’s ‘The Colour Out of Space’ and Alexander McQueen’s ‘Plato’s Atlantis’ Collection.” Japanese Society for the Science of Design (JSSD), vol. 8, issue 2, pp. 29–36, Nov 2024.
“Old Stories, New Horrors: Examining Changes in Lovecraft’s ‘Pickman’s Model’ and ‘The Dreams in the Witch-House’ for Guillermo del Toro’s ‘Cabinet of Curiosities’.” International Journal of Latest Research in Humanities and Social Science (IJLRHSS), vol. 6, issue 9, pp. 80–90, Sep 2023.
“Alexander McQueen Looking at the East – Influence of Japanese Kimono on the West and Orientalist Elements in McQueen’s (S/S 2001) ‘Voss’ Collection.” dObra[s] – Revista da Associação Brasileira de Estudos de Pesquisas em Moda, vol. 38, pp. 82–94, Aug 2023.
- Semiotics and visual communication
- Media, perception, and meaning-making
- Representation, framing, and visual culture
- Media ethics and responsibility in digital environments
- Fashion, design, and material culture as communication systems
- Designer–audience dynamics and audience perception
- Cross-cultural communication and Orientalism
- Phenomenology, embodiment, and spatial experience
- Posthuman theory and media environments
- Digital media, technology, and cultural perception
Academic Affiliations
- Member, Japanese Society for the Science of Design (JSSD)
Academic Experience
- Teaching Assistant, Department of European and American Languages and Cultures, Kanagawa University
Teaching Experience
- Lecturer in Business English, The English Farm
Professional Experience
- Translator & Interpreter, Officine Universelle Buly 1803
- Sales Support Specialist & Interpreter, Céline
- Retail & eCommerce Specialist, Self Service
Program
- Bachelor of Communication and Media (BCM)
Subjects Currently Teaching
- BCM113 — Media Ethics and Law
- BCM222 — Global Media and Social Justice
Specialist Teaching Areas
- Media ethics and responsibility in digital environments
- Representation, framing, and visual culture
- Media perception and meaning-making
- Digital media systems and communication structures
- Semiotics for media analysis
- Media, culture, and social justice
Open Day
Attend our Abu Dhabi Open Day on Saturday, 13 June 2026.
Join our experts to learn more about our degrees and how you can enrol at UOWD in our
Autumn intake which starts on 21 September 2026.