Skip to main content
UOWD’s EMBA International Study Tour to Milan, Italy

UOWD’s EMBA International Study Tour to Milan, Italy: a deeply engaging experience

Wednesday, 10 October, 2018

The first cohort of Executive MBA students at the University of Wollongong in Dubai (UOWD) embarked on a five-day international study tour to Milan, Italy in the summer, to deepen their understanding and knowledge of international business. The tour was a deeply engaging corporate experience and offered the students the opportunity to gain international exposure by visiting a number of prestigious multinational organisations and regional institutions.

Dr Payyazhi Jayashree, Acting Dean of the Faculty of Business at UOWD said: “The EMBA international study tour is carefully planned to provide students a global understanding of business”. “It is aimed at enriching the student’s appreciation of specific challenges and opportunities at different stages of the organisational life-cycle, with a particular focus on Internationalisation. Learning is facilitated through an enquiry-based approach, enabled through site visits, live cases and networking with senior executives from multinationals and family owned enterprises, presentations from regional entrepreneurs, and classroom learning from noted Academic experts from top ranked universities.” she added.

Professor Alessandro Brun, Director of Global Luxury Goods and Services Management from MIP Politecnico di Milano, one of the top ranked business schools in the world, shared his expertise on Luxury Branding. Students also had the opportunity to learn about doing business in Italy, from MIP experts including Prof Fabio Sdogati and Prof Lucio Lamberti with a specific focus on the Italian Economy and Entrepreneurship, International Business Strategy along with the significance and impact of Global Production Networks and Experiencing Design and Marketing. In addition Prof Carsten Bartsch, MBA, (Director of Business Programs, Prof of Marketing and Strategy) – Hochschule der Bayerischen Wirtschaft in Munich, Germany provided them with insightful sessions on International Marketing. Students also got an opportunity to participate in a ‘Biomarketing Roundtable’ at MIP. It was a very interactive event, presented by Debora Bettiga, Assistant Professor of Marketing and Communication at Politecnico di Milano, in collaboration with Mariana Palis, Regional Director of Marketing and Communications in Gucci Latin America and Davide Panza, Marketing Consultant, Chief Marketing Officer & Co-Founder at DIGITALMDE.

During a visit to world famous designer Giorgio Armani's own Fashion Art Museum, which is showcasing more than 40 years of his designs, the students gained an in-depth understanding of the internationalisation of businesses and strategies used by Luxury Brands to create brand equity.

At the Moreschi headquarters at Vigevano, Milan, the students not only had the opportunity to observe and understand the steps involved in making the exquisite, handcrafted shoes, but also learned from Paolo Cremonti, the General Manager and Luparia Daurde, the Brand Specialist, about systems and processes, marketing strategies and the dual commitment to maintaining the cultural legacy of an iconic luxury brand, while still pursuing internationalisation and growth.

The team from Microsoft shared the CEO, Satya Nadella’s, vision towards global interconnectedness and their strategies to support companies towards growth and innovation with the students. The open spaces at the site, the very evident authenticity, and a session on Microsoft's digital transformation journey made this a fantastic learning experience.

Other activities during their tour included networking with EMBA students from the National Tsing Hua University, Institute of Technology Management.

EMBA student Huda Al Mutawa commented: “I am very pleased to have experienced such a knowledgeable trip. The tour was very impressive and as a group, we have gained a lot of important and significant learning. It has definitely changed and added a lot of new knowledge towards the way we view a business and its operations. It certainly made us consider how small details can have a huge effect on having a successful business and the various strategic challenges and opportunities related to internationalisation of business”.

The University is currently accepting applications for the upcoming semester due to start on 18 October 2018.

 

EMBA Study Tour to Milan 2018

UOWD in the news

DIAC universities report rise in Chinese students

By Gulf Today;

Universities at Dubai International Academic City (DIAC) continue to witness significant growth in their Chinese student population More...

UOWD graduate selected for prestigious MetLife International Actuarial Rotation Program (MIARP)

By YaHind

MIARP is a special program that offers shortterm international rotations to talented high performing MetLife actuaries. More...

Machine that does farming and measures parameters wins robotics showdown

By Gulf News; Gulf Today

26 school teams participate in annual contest hosted by University of Wollongong in Dubai. More...

GEMS education and university partners successfully host inaugural UniConnect EDEX 2018

By Zawya; Dubai Forum

More than 600 students and parents attended the inaugural GEMS Education UniConnect EdEx event at GEMS Wellington Academy, Al Khail. More...

UAE women's cricket prodigy aims to take her game 'to a new level'

By DotEmirates

Esha Oza is looking to take her cricket "to a new level" when she represents the UAE at July's Women's World Twenty20 Qualifier in the Netherlands.. More...

Students expect new visa rules to help them work and study

By DotEmirates

Students in the UAE have greeted the new visa rule changes with delight, saying the new visa system will help them find jobs as well as provide them with more peace of mind while carrying out their studies. More...

DIAC Career Fair attracts thousands, using technology to connect students and employers across borders

By Zawya; DotEmirates

More than 60 employers participate in the on-site career fair, presenting over 300 job opportunities. More...

Inaugural head of Curtin University Dubai appointed

By Dubai Forum; Blogarama;

Professor John Evans has been appointed the inaugural Pro Vice-Chancellor of Curtin Dubai, following an extensive international search. More...

App to detect counterfeit drugs wins international hackathon

By Gulf News Smart Edition; Dubai Informer; Dubai Forum; DotEmirates; Al Press; The Free Library (USA); YaHind.com

An app designed to tackle counterfeit drugs in the region using blockchain-based pharmaceutical distribution won the first place at New York University Abu Dhabi’s international hackathon. More...

Emirati student awarded first Innovation & Entrepreneurship degree at UOWD’s 33rdGraduation Ceremony

By YaHind.com; The MENA Financial Network; Gulf News Smart Edition;

he first Master of Business in Innovation & Entrepreneurship degree of the University of Wollongong in Dubai (UOWD) was awarded to an Emirati student at its 33rd Graduation Ceremony which conferred degrees on 292 graduates from across different faculties. More...

Copyright © 2018 University of Wollongong in Dubai   | Privacy | Disclaimer | Site map

WhatsApp