Global Executive Master of Luxury Management (GEMLux)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

up to 18 months

Classes commence

For more information,
please contact admission team

Total Fees*

AED 148,838 / USD 40,555
*VAT 5% inclusive

Our Global Executive Master of Luxury Management (GEMLux) degree is in partnership with internationally renowned MIP Politecnico di Milano in Italy. This degree will give you an international insight into the luxury goods and services market, with study tours to some of the world’s most iconic luxury shopping capitals.

You will be prepared to launch an iconic luxury brand, understand the luxury retail experience, promote a major luxury shopping destination and create unique and unforgettable experiences. You will get the opportunity to begin your master’s degree in Dubai, then travel to Milan, Geneva and Paris to experience prominent luxury shopping capitals and attend factory tours, presentations at luxury brand headquarters, visits to foundations and exhibitions and much more.

Upon completion of the degree, you will earn a dual qualification from UOWD and MIP Politecnico di Milano in Italy. If you are interested to become the next Luxury Brand Manager, Fashion Retail Buyer, Branding and PR Specialist, Head of Brand, Creative Director, Brand Ambassador, Visual Merchandising Executive or more, the Global Executive Master of Luxury Management (GEMLux) degree is for you.

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Program Selection Guide

GEMLUX Brochure

Application Procedures

How Do I Enrol

First, you will need to ensure that you meet the following minimum entry criteria and work experience for the Global Executive Master of Luxury Management (GEMLux).

The ideal candidate will:
- Hold a recognised bachelor's degree with an average mark of 60%
- Have 2-3 years’ full-time minimum work experience. Exceptionally talented students will be assessed based on the demonstration of their contribution to the leadership of strategic projects within their specific organisation. These potential candidates will be required to demonstrate strong academic credentials and progress towards accumulation of relevant work experience.
Candidates need to submit a supporting statement of approximately 500 words describing why they wish to enrol in the program, what benefits the program might provide them and what strengths they can bring to the program.
Given the nature of the travels required as part of the program, a written undertaking will also be taken from all selected students that they will be allowed to travel abroad as part of the program.
Candidates need to provide an organisational chart of their current workplace structure and identify their position within the organisation.
Candidates need to nominate a referee within their organisation (preferably a direct report) who can verify their work experience background
Candidates need to schedule a pre-enrolment advisory appointment with the Program Director to assess suitability of their application
All suitable candidates will be considered for admissions by a panel comprising of members from both UOWD and MIP and will be invited for a formal interview with members of the panel.

An MIP-UOWD team comprising of Program Directors on both sides will form the admissions panel to assess relevance of qualifications in alignment with the nature of the degree. The Program Directors on both sides will review all applications and in case of discrepancy in decisions, the Deans/Associate Deans will conduct a review and decide the suitability of the applicant for the program.

English Language Requirements

IELTS (Academic)	Internet based TOEFL
Overall score of 6.0 with 6.0 in Reading, Writing, Listening and Speaking	88 with not less than 22 in Writing, 20 in Reading, 17 in Listening, 18 in Speaking

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Program Structure

The GEMLux program can be completed in 18 months, inclusive of three one-month breaks. There are 10 modules or core subjects that needs to be completed. Students will undertake five modules on-campus at UOWD, two modules in Milan, one module in Geneva and another in Paris. The final project will be initiated in Dubai and co-supervised by faculty members from both campuses.

Core Subjects

This program will expose students to the core areas of business strategy analysis related to luxury brands in order to develop skills for making strategic decisions, enhance their skills for original research enquiry, and to manifest those decisions into the real world. This also includes contexts of family businesses. Participants will complete the program with an enhanced understanding of how to make revenue-generating decisions that lead to long-term achievement and value creation.

This course highlights the importance of structuring, negotiating and drafting international contracts. It then takes a set of contracts – from bilateral, multilateral and commercial transactions – and explains their structure and key clauses. Emphasis is placed on the manner in which negotiating teams should conduct negotiations in a successful form, and how to draft specific clauses of contracts and loan agreements.

The Luxury Customer experience Design & Marketing module intends to present and discuss the whole process of creating, communicating and delivering a valuable luxury experience to customer. In order to do this, the course aims at sharing the following key messages: Luxury is the result of an inherently consistent design, execution and marketing process, and such consistency represents the essence of the value proposition.

The module focusses on three fundamental areas of management. It will merge theory with practice, and will be held in Switzerland, in the cradle of Luxury Watchmaking; the course will be divided in four parts: 1) The origins of luxury: manufacturing excellence and global markets; 2) Introduction to Supply Chain Management; most relevant management models for Supply Chain in luxury firms today; 3) Purchasing – and how establishing the right relationship with suppliers could create the right conditions for a successful luxury strategy; 4) Swiss Watch industry study tour: visits, lectures and keynote speeches. In particular, the course introduces students to the typical structure of Supply Chain for Fashion / Luxury brands

This subject provides an introduction to the nature of innovation, why luxury firms innovate, and how innovation can be managed in the luxury industry. It covers various fundamental topics such as the role of innovation management in driving competitive advantage, models of innovation, management of research and development (R&D), managing creative people, how and why luxury firms collaborate with other firms in networks, measuring innovation success, and how firms can protect their innovations using intellectual property rights. The subject provides evidence of different frameworks/approaches based on real-life examples and experiences of leading luxury firms.

The module aims to present the challenges faced by luxury companies in designing and management their distribution chain and their stores, as well as the way the stores should be operated. In particular, the following key areas: 1) Reaching the market through a mix of channels, 2) “Design / concept” is what differentiates brands, 3) New technologies allow increased efficiency and effectiveness, 4) Customer identification is the key, 5) Customer tracking, 6) Revolutionizing the customer experience in brick-and-mortar shops, 7) Neuro-scientific research, 8) Service behaviours, that is, behaviours acted by frontline people, 9) Mystery shopping checklist which traces the “customer journey”

The Brand Management module intends to present and discuss the whole process of creating, managing and extending/repositioning a brand, with specific focus on luxury brands. In order to do this, the course aims at sharing the following key messages: 1) The creation and construction of a luxury brand passes through a solid development and self-awareness of the company identity, combined with a clear understanding of the right means, messages, point of parity and difference in order to position the brand in the customer’s mind; 2) Brands are a “living being”, i.e. they experience a lifecycle, and must decide whether to adapt or not to external environment, trends and market requirements. In the case of luxury such decisions are made even more complex by the central role of designer/stylists/owners/craftsmen in the brand identity; and 3) Managing brand architecture means identifying a role and a relationships among brands in order to provide a consistent, solid market presence, avoiding overlaps and undesired lacks of coverage.

This module will expose students to the core areas of luxury distribution, and the most important theories, concepts, models and tools applied by practitioners and academics in order to identify, analyse, design and evaluation diverse solutions in this area.

This subject enables the students to explore the potential exploitation of their own business idea within the luxury sphere. Students evaluate opportunities from a range of perspectives including; financial, technical and legal. They will conduct market research on their opportunity, develop a plan for exploitation and have the opportunity to present their proposal to a panel of experts who will provide feedback on the commercial feasibility of the chosen luxury project.

Students will conduct a project related to Luxury Management context in order to develop their research skills. The general aim of the final project is to apply what has been studied and learned during the two class terms of the masters, and putting it into practice. Students will be able to explore the potential exploitation of their own business idea within the luxury sphere. Students will evaluate opportunities from a range of perspectives including; financial, technical and legal. They will conduct market research on the identified problem/opportunity, develop a plan for exploitation and have the opportunity to present their proposal to a panel of experts who will provide feedback on the commercial feasibility of the chosen luxury project.

Program Outcomes

With a GEMLux degree, you will be set to launch an exciting career in the dynamic world of international luxury brands. The program opens up a world of professional opportunities in this flourishing international market, such as:

Luxury Brand Manager
Fashion Retail Buyer
Head of Brand
Creative Director

Accreditation and Recognition

All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA).

Please note that the degree will be issued from UOWD and MIP Politecnico di Milano as two qualifications (dual degrees) and the GEMLUX Degree is not tradeable with UOW Australia.

Dual Degree Award

UOWD - MIP

As a graduate of the GEMLux program, you will hold qualifications from two elite universities. When you fulfil the graduation requirements and regulations at each institution, you will be awarded the following degrees:

Global Executive Master of Luxury Management from the University of Wollongong in Dubai
Global Executive Master of Luxury Management from MIP Politecnico di Milano

For this reason, MIP is able to integrate distinctive academic know-how with practical professional experience derived from the world of business and consultancy. By working directly with companies, MIP can truly understand and work within the real-world, developing educational programs and services in line with corporate needs.

Dr Osama Al-Hares

Associate Professor
(Director Postgraduate)

Dr Osama Al Hares's research interests lie in financial performance, corporate valuation and value relevance, corporate governance, earnings management, accounting for goodwill and asset impairments, emerging financial markets, and accounting disclosure practices and analysis. He has extensive consultancy and training experience in banking, investment, services, and small businesses sectors.

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Global Executive Master of Luxury Management (GEMLux)

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

Classes commence

Total Fees*

Program Selection Guide

GEMLUX Brochure

Program Structure

Strategic Analysis

Negotiating Contracts

Luxury Customer Experience Design and Marketing

Operations, Supply Chain Management and Distribution

Innovation Management

Retail Service Design

Brand Management

Luxury Distribution

Business Plan

Project Work

Program Outcomes

Accreditation and Recognition

Dual Degree Award

Dr Osama Al-Hares

Faculty

Similar Career Paths

Open Day