Master of Media and Communication

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

18 - 24 months
10 subjects

Classes commence

September (Autumn)

January (Winter)

April (Spring)

Fees*

AED 9,415.35 / USD 2,565 per subject
*VAT 5% inclusive

Our Master of Media and Communication degree will provide you with a cross-disciplinary and future-facing approach to understanding modern industry processes, which are applicable around the world in developed and emerging markets, as well as in the UAE and greater Middle East.

You will develop your theoretical knowledge and practical skills in media arts and creative technology. You will be exposed to the latest changes and developments in mass communication, including social media, digital media, journalism and storytelling.

You will also get the opportunity to visit media houses in Dubai and elsewhere and participate in industry internship programmes which will give you a strong grounding in the field.

Our state-of-the-art media production studio and workspace is equipped with black magic cameras, video production equipment, podcast station, mixing dock, audio network and more. You will learn how to use advanced professional equipment for video and audio production, preparing you for your future careers in media, production and creative industries.

If you are interested to pursue a career as a Movie Director, Journalist, Film and Video Editor, Creative Specialist or Social Media Specialist, then our Master of Media and Communication is for you.

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Program Selection Guide

Entry Requirements

Students applying for a master's degree must have completed a bachelor's degree (or equivalent) at an accredited institution of higher education and have achieved the minimum grades outlined below:

Country	Direct Admission	Probationary Entry* GPA 2.5-2.99 or equivalent	Conditional Entry** GPA 2.0-2.49 or equivalent
Australia	65%	57%	50%
Brazil	7/10	6/10	5/10
China	75%	63%	50%
Colombia	3.5/5	3.25/5	3/5
Egypt	65% (Good)	57%	50% (Pass)
India	50%	45%	40%
	10 Point System: 7.0/10.0	10 Point System: 6.0/10.0	10 Point System: 5.0/10.0
	4 Point System: 3.0/4.0	4 Point System: 2.5/4.0	4 Point System: 2.0/4.0
Iran	14	13	12
Japan	70/100 or 4/5	65/100 or 3.5/5	60/100 or 3/5
Jordan	70%	60%	50%
Kenya	50%	45%	40%
Lebanon	11	10.5	10
Mexico	8/10	7/10	6/10
Nepal	50%	45%	40%
Nigeria	50%	45%	40%
Pakistan	50%	45%	40%
Russia	Average of 4	Average of 3.5	Average of 3
South Korea	80/100	75/100	70/100
UAE	3	2.5	2
UK	2^nd Class Honours with lower division (or min 50%)	45%	Pass (or min 40%)
USA	3	2.5	2

* Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.5 and 2.99 (on a 4.0 scale) may be conditionally admitted to a master’s program, only if they meet the necessary English language requirement. Such students must take a maximum of 18cp of subjects studied for the master’s degree during the period of conditional admission and must achieve an overall WAM of 55 in their first 3 subjects at the University. Students who fail to achieve this standard may have their enrolment discontinued.

** Applicants with a bachelor’s degree in the relevant field of study, or its equivalent, with an overall GPA between 2.0 and 2.49 (on a 4.0 scale) may be conditionally admitted to a master’s degree, only if they meet the necessary English language requirement and they will be required to complete a maximum of 18cp remedial non-credit bearing subjects prior to enrolment in their chosen master’s degree. Students must achieve a minimum WAM of 55 in these subjects in order to progress to the master’s degree or may have their enrolment discontinued.

Note:

[1] Unless otherwise stated, the entry requirements above are based on Section I institutions. Further details on alternate entry requirements can be obtained by contacting the Admissions department.

English Language Requirements

English Language Test	Entry Score
IELTS Academic	Overall score of 6.0 with 6.0 in Reading and Writing and 5.0 in Listening and Speaking
TOEFL Internet based	79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking
TOEFL Computer based	213 with a 4.0 TWE/Essay Writing
TOEFL* International paper based	550 with a 4.0 TWE/Essay Writing
EmSAT Achieve English	1400

Note: Students who have achieved an overall Academic IELTS score of 6, but with a minimum of 5 in reading and writing for their relevant program, may opt to take Academic Writing as an additional subject during their first semester at an additional fee of AED 1,050/USD 286. A 50% pass rate is required to clear the post enrolment condition. Alternatively, the student may opt to retake the IELTS test.

* Students admitted under this criterion must complete the test at AMIDEAST.

Credit for Prior Learning

If you are seeking credit for prior learning, you will need to submit an official academic transcripts showing all courses studied and the grades obtained, syllabus details (including information on course content) for the courses you have successfully completed and an explanation of the grading system. Your eligibility for Credit for Prior Learning will be decided in consultation with UOWD's Faculty Offices prior to the beginning of the program.

To make an application for your chosen program, complete the online application form and submit it along with all your supporting documentation (see below) prior to the application deadline.

Late applications may be accepted subject to the availability of places but applicants are encouraged to apply as early as possible.

Supporting Documentation

The following records are required to process your application. Please ensure that all these documents accompany your UOWD application for admission form submittal:

The original transcripts of your bachelor’s degree results
A Certificate of Completion

(If the above documents are not in English, a certified English translation is required)

Proof of your english language proficiency

(Note: Results from IELTS & TOEFL tests must be sent to the University directly from the IELTS or TOEFL testing centres quoting the UOWD institution code IELTS: AE109 / TOEFL: 7907)

Your current resume or CV
A copy of your UAE ID card (if applying from within the UAE)
A copy of your passport (and Residence Visa, if resident in the UAE).

Additionally, if you are seeking advance standing in your chosen program:

Certified copies of official academic transcripts showing all courses studied and grades obtained, syllabus details (including information on course content) of the courses you successfully completed and an explanation of the grading system.

Attestation of Documents

Applications are required to obtain attestation / equivalency of their bachelor’s degree from the UAE Ministry of Education. The attestation / equivalency process is dependent upon whether you completed your bachelor’s degree within the UAE or outside the UAE.

If the bachelor’s degree was completed outside UAE, you must have your bachelor’s degree and transcripts/mark sheets certified by:

The issuing University and/or recognised authority for tertiary education in the host country in which you completed your education
The Ministry of Foreign Affairs in the host country
The UAE Embassy in that host country OR the Embassy of the host country in UAE must attest the authenticity of the documents and attestations.

Additionally, the UAE Ministry of Education must issue an Equivalency Certificate. Applicants must have a valid UAE residency visa when applying for an Equivalency Certificate. In special cases where complying with conditions (2) and (3) are not feasible, the certificates may be verified against originals by Embassies in the UAE and the UAE Ministry of Foreign Affairs.

If you are unable to secure the Equivalency Certificate(s) as outlined above will be asked to sign a “Consent to Provide Documents” form agreeing to secure the equivalency. You will be permitted to commence your studies at UOWD, but will be given a maximum of one semester to obtain the equivalency certificate(s). UOWD reserves the right to take appropriate action against any applicant who cannot secure the appropriate documentation in this time, which may result in the termination of the student’s enrolment at UOWD.

For more information or assistance on attesting documents from outside UAE, click here.

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Program Structure

To qualify for the Master of Media and Communication, a candidate shall accrue an aggregate of at least 60 credit points comprising of 30 CP of MMC core subjects, 18 CP of elective subjects and a 12 CP (2-trimester) capstone.

Students from a three year bachelor's degree or a four year program without a research component will be required to take additional two subjects decided in consultation with the faculty.

Media & Communication Subjects

Core Subjects

This subject introduces students to the fundamentals of transmedia storytelling focusing on the use of audiovisual, time-based and screen forms. By engaging with different modes of storytelling in historical and contemporary practices, student develop practical skills including basic script development, storyboarding, and cinematography.

In this subject, students learn theories and practices of communication including organisational, interpersonal, intercultural, small group, persuasion, rhetorical and conflict resolution. Current PR practice in the Middle East and internationally is examined in the light of theories.

Mediated spaces of the future will demand a creative workforce with the ability to critically evaluate new tools for specific and unique communicative potential. This subject provides a fluency in both digital media-making applications and the millennial-old concepts that guide imagery production. By exploring both traditional and emerging digital media, students will not only learn to identify this potential but distil universal principles of aesthetics and design that can be applied to new creative forms. What concepts guide the creation of traditional, time-based, and interactive imagery? What is the function of the digital toolbox? Students explore a variety of tools for creative image making often in unexpected combinations. Projects serve as departure points for the discovery and discussion of universal principles of aesthetics and design. Special emphasis will be given to human factors of perception and interaction, as well as, the historical context of imagery to communicate.

We click, share, rank and remix with a perverse indifference to technologies of capture. The design of devices and/or media technology and its interfaciality are key to inviting users to participate. As a result, new media practices and forms of contention between users and producers are established. We will examine a symbiotic yet problematic relation between networks and social movements, and further develops the notion of organized networks. We will develop a theoretical understanding of the development, significance and contemporary uses of social media. It fosters both critical analysis and reflective practice in the networked digital media environment. You will critically engage with key ideas of creativity, sharing and visibility in social media and will participate in creative and reflective practice using leading social media tools and platforms. What is social about media? What are the implications of social media platforms for power, the economy and politics? How meaningful is the notion of participatory culture for thinking about social media?

In this subject, students will examine methodological issues in social science and business research, and then explore the foundations for choosing methods and techniques in business and social science research. This will allow students to demonstrate knowledge of the qualitative and quantitative methods for conducting research. Students will develop an understanding of the range of quantitative and qualitative methods; an appreciation of the ethical issues in business and social science research; and the skills to critically evaluate and apply appropriate methods.

Research Project or Thesis

This subject provides five ways for students to demonstrate the depth of their understanding of an area of knowledge, their skills, and their professionalism. Which one they select – from among Internship, Practicum, Thesis, Major Project, Professional Portfolio – depends on their work situation, specialization, and prior work in the core and elective subjects. Students will make a choice in consultation with their advisor and the program director.

Electives

Choose any 3 subjects from the list provided below:

Media is a word that encompasses some of the most interesting companies in the world that affect the lives of more and more of the world's citizens. How these companies survive in the global marketplace and how they thrive or endure in their local markets is a function of how they are managed. This subject covers economic issues, corporate leadership, narrow or wide focus activities, and future trends in technology that affect media management today and in the future.

This subject provides students with the skills required to research and present major investigations. Data journalism is one of the key buzzwords in Journalism at present, with Journalists combining strong research and investigative skills with advanced software to present their findings in graphically stimulating and interactive ways. With data becoming increasingly available online, it is incumbent on journalists to be able to find, interpret and present material in ways that readers and viewers can readily understand. This subject – drawing on the readily accessible software - does just that. It provides students with the skills required to be able to work in this fast moving environment.

This subject covers integrated marketing of media organisations and how media itself acts as marketing channel. The dual focus provides an introduction to marketing basics and addresses the role of the media in distributing information for itself and on behalf of others. Students identify goals of marketing, define research to provide preliminary information, target their market segments, create marketing campaigns including advertising and public relations, work on pricing and distribution strategies and observe the organisation’s business objectives.

An in depth introduction to narrative film that covers historical milestones, major genres, and concludes with an examination of film in the UAE and the Middle East and the developing film industry in the region. Students follow and work with the international film festivals in Abu Dhabi, Dubai (2), and Doha, Qatar during the fall trimester and analyse the winning films from those festivals in the spring and summer trimester.

Program Outcomes

Our Master of Media and Communication degree is relevant to a range of professional disciplines related to media. Students and graduates of this degree can pursue careers such as:

Graphic Designer
App Developer

Accreditation and Recognition

All degrees at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). In addition, the degree is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia.

Students will be issued a UOW Australia degree upon graduation.

Dr Michael L Mallory

Assistant Professor
(Director Media)

Dr Michael L. Mallory is the Program Director for Media & Communication at the University of Wollongong in Dubai (UOWD). He teaches a wide range of courses in the Bachelor of Communication and Media (BCM) and Master of Media and Communication (MMC) degrees

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Master of Media and Communication

Degree Summary

Program Outcomes

Program Structure

Faculty

Accreditation

Admission Requirements

Duration

Classes commence

Fees*

Program Selection Guide

Master's Degrees Brochure

Program Structure

Transmedia Storytelling

Global Mediascape

Emerging Digital Tools and Practices

Social Media and Network Culture

Research Methods

Internship, Practicum, Thesis, Major Project, or Professional Portfolio

Media Management

Data Visualization and Research

Marketing Media

Film and Cinema Studies

Technology, Presence & Perception

Program Outcomes

Accreditation and Recognition

Dr Michael L Mallory

Faculty

Similar Career Paths

Open Day