Postgraduate Subject Descriptions
CSCI925 - Human Computer Interaction
Description: This subject is designed to help managers of information technology projects understand and appreciate issues that affect the usability and utility of software, from a user point of view, and how to ensure that introducing new software to the organisation will improve work processes and increase productivity. The subject examines the design, evaluation and implementation of interactive computing systems for human use and the major phenomena surrounding them. Students will be introduced to methods and techniques used in evaluating user needs and the usability of the interactive system. They will be given the essential theoretical background to HCI approaches, methods and techniques followed by practical experience in conducting deferent types of usability evaluations.
ECON939 - Quantitative Economic Analysis
Description: This subject develops the fundamental concepts of econometrics used in applied economic work in the academic, business and government sectors. The subject covers the standard and non-standard econometric models based on time series, cross-section and qualitative data. Emphasis will be on applications of the econometric methodologies to empirical research.
ENGG937 - Special Topic in Engineering Management
Description: This is an occasional special topic subject designed to allow Engineering Management and Engineering Practice students an opportunity to gain special knowledge and expertise from specialists in areas of engineering management. Topics will be selected from those areas of Engineering Management in which staff members, visiting staff members or eminent industry practitioners associated with the Faculty are engaged in active research and/or advanced, novel practice. The subject introduces engineers and technologists to state of the art ideas in general areas of engineering management research and practice and will provide a direct insight into the specialist knowledge and expertise of staff, associates and eminent visitors to the Faculty. This encompasses an applications approach involving basic principles of analysis, decision-making and implementation of the special topic offered. The aim is to create awareness of current engineering management issues and future management trends specific to engineering and technology based organisations. This includes an appreciation of strategic importance and potential competitive advantage of the topic offered and the practical potential for organisations to take the ideas behind the special topic on board when making management decisions. The actual topics covered will vary and will depend on the special expertise available to the Faculty at the time the special topic is offered.
ENGG938 - Engineering Economics
Description: Engineers today are not limited to the core of their activities being in the technical area but also the strategic and operational decision making processes. The aim of this course is to familiarise engineering students to the field of economics and its relevance and importance to the field of engineering. Initially, the course looks at a broad definition of economics and the basic elements of microeconomics such as concepts of supply and demand, market equilibrium and price elasticity. Macroeconomic issues are covered next with focus on GDP, inflation, unemployment, phenomenon of business cycles, and the financial markets. The core of the course examines the time value of money and how engineers use this concept for making crucial economic decisions. Future values of capital investments and their links to interest rates and compounding periods is investigated. Future values and present value of annuities, bond and mortgages are also explored. Using the tools developed, the course then applies them in the determination of net present values, internal rates of return and payback periods of diverse investment opportunities. Replacement analysis of capital equipment is examined as well. The implications of taxes, inflation and depreciation for capital budgeting are explored.
ENGG939 - Engineering Logistics
Description: Logistics in this course focuses on the design, development, production, distribution, and sustaining support of "systems" throughout their planned life-cycle(s). This course will concentrate on logistics from a systems engineering perspective; i.e., the design of systems for supportability and serviceability, the production and effective distribution of systems for customer use, and the sustaining maintenance and support of systems throughout their period of utilisation. Logistics is one of the key elements in sustaining a system and it is important that to successfully accomplish its mission logistics design must be tailored on a total life cycle basis.
ENGG940 - Dissertation
Description: The dissertation is a project allowing you to pursue a particular area in depth and solve a specific practical engineering problem. Students complete a dissertation in their area of interest. The dissertation develops skills in information retrieval, project planning and organisation, analysis, problem solving and effective communication of results. Involves the undertaking of an individual supervised project focused on solving a problem relevant to the discipline area of the degree. The student would normally be required to do a literature survey, analysis, and develop suitable solutions to the selected problem. This will allow the students to apply the knowledge and skills acquired in the structured coursework and thus gain valuable confidence in their ability to practice engineering at a high professional standard. Two bound copies of the final report must be submitted for assessment, together with an electronic version.
ENGG950 - Innovation and Design
Description: Topics will be selected from: The creative and innovative process, aesthetics in design, life cycle design and planning. Design for economy, maintenance, disassembly, recycling, repair and rehabilitation. Designing with materials. Durability of materials, components, systems and structures. Intellectual property, patents and technology transfer. The international marketplace. Constraints on design: standards, specifications and codes of practice. Feasibility studies and costing Teamwork in design. Case studies.
ENGG951 - Engineering Project Management
Description: Topics will cover:
Human Resource Management,
Project Quality Management and
Procurement & Contract Management.
ENGG953 - Modelling of Engineering Management Systems
Description: Concentrating on the search of appropriate operations research techniques to assist in the solution of engineering management problems and basic experimental design. Topics include:- the basic principles of modelling, decision support models, modelling failure processes, search methods, scheduling models, queuing theory and its application, data collection and design, introduction to experimental design, principles of design, importance of randomisation, simple comparative experiments, experiments with a single factor, randomized blocks and related designs, introduction to factorial designs, Taguchi's philosophy of design.
ENGG954 - Strategic Management for Engineers and Technologists
Pre-requisite: Capstone Subject. This subject should be taken in the final semester of MEM degree program
Exclusions: MGNT921, MGNT910
Description: The subject introduces engineers and technologists to strategic management. This includes basic principles of analysis, decision-making and implementation. The aim is to create awareness of strategic issues in engineering and technology based organisations. This includes an appreciation of competitive leverage from technology decisions. A need for consciousness of these issues amongst engineers is crucial to their function in both profit and not for profit organisations.
ENGG956 - Financial Management for Engineered Assets
Description: Financial management principles, time value of money, discrete assets considerations, continuous assets considerations, identification of cost elements, cost prediction methods, regulatory economics, financial case development, engineered asset repair-replace decision making.
ENGG957 - Project Implementation and Outsourcing
Description: Employment law, contract law, issues such as types of interface i.e. contract types (cost plus, schedule of rates): HR structure and sourcing arrangements, management of the interface, performance measurement, monitoring and management, managing the client, managing the supplier, legal implications, employment law and safety law implications, duty of care, transmission of business, industrial relations, intellectual property, ownership and use of maintenance data and know-how.
ENGG958 - Life-Cycle and Risk Management
Description: Framework, context and history of asset management, strategic management and engineered asset management in context. Application/adaptation of basic tools, costs and benefits of life cycle management, available models and standards. Possible uses of models business drivers, legal requirements, quality systems and configuration and documentation management, interfaces with other functions (departments and organisations).
ENGG959 - Asset Management System Design
Topics that may be covered include: human aspects of asset management and reliability; ergonomics; work measurement, methods engineering and activity sampling applied to asset management activities; estimation of task time; facilities layout. Planning for shutdowns and overhauls; inventory selection and inventory control systems, configuration management, warehouse control, evaluation of asset management performance.
ENGG960 - Maintenance Requirement Analysis
Description: Maintenance concept design methodology; reliability theory; data recordings and analysis; identification and analysis of failure modes; maintenance rule selection; preventative replacement policies; optimisation of inspection frequencies; clustering of tasks; opportunity maintenance; specification of resource requirements.
ENGG961 - Systems Reliability Engineering
RAM studies, requirements flow down, cost estimation, analysis on design, probabilistic design, logistic support, maintainability, availability, interface control, system integration, reliability grown modelling, cost estimation, sparings. Testing and performance evaluation, system safety modelling, installation procedures, asset management, disposal, asset purchase/replacement policies and decision-making.
FIN922 - Investment Management
Description: This subject is about the tools and logical frameworks with which decision makers choose their investments in a world characterised by uncertainty (risk). Emphasis is on investment in financial assets such as shares, bonds and futures rather than on real assets. Particular subjects covered include portfolio choice, allocations of investments between risky and riskless assets, the term structure of interest rates, asset pricing models, options pricing and hedging with derivatives.
FIN923 - Portfolio Management
Description: This subject introduces students to modern portfolio theory and practice with focus on optimal investment decision-making, portfolio construction, portfolio management and investment performance evaluation. In particular, this subject tracks on-going development of portfolio theory to provide students with a set of portfolio analytical tools. Students will be trained to analyse current financial markets by applying those analytical skills.
FIN924 - Financial Statement Analysis for Business
Description: This subject examines the framework for financial statement analysis with discussion of the role of accounting information and intermediaries. Emphasis is on the appraisal and prediction of corporate financial performance from publicly available information such as accounting numbers, industry and economic statistics as well as other stock market data. Cases and problems are gradually introduced, provoking an analytical and creative thinking process ending with the evaluation and preparation of appropriate business strategies.
FIN925 - Banking Theory and Practice
Description: This subject examines bank management theory as applied to the practice of bank operations within the banking sector. It entails comprehensive discussion on issues that are commonly involved within the banking environment such as the regulatory structure, risk management, commercial and consumer lending, capital adequacy analysis, banking financial futures and forwards, the cheque clearing system and the latest information technology within the banking world.
FIN926 - Advanced Managerial Finance
Description: This subject examines advanced aspects of corporate finance within the contemporary business environment. The subject first analyses the impact of capital markets, information asymmetries and principal-agent conflicts on practical decision-making in the firm. It then investigates several specialised areas receiving increased scrutiny from corporate stakeholders including financial distress and restructuring, corporate governance, managerial compensation, organisational architecture and risk management, debt and equity strategies, mergers and acquisitions and emerging market corporate finance.
FIN927 - Entrepreneurial Finance
Description: This subject deals with the financial management tools and techniques appropriate for small and medium-sized business enterprises. It includes the study of potential investors and their mindset at various stages in the firm’s life cycle, thus covering sources, uses and management of funds from pre-purchase to public listing. A case study approach is employed. Issues addressed include valuation, performance measurement, obtaining and organising finance, financial planning, and cost of financial capital and exit strategies.
FIN928 - Multinational Financial Management
Description: This subject examines international finance and investment from the perspective of the multinational corporation. Topics studied include various aspects of the international monetary system, the Euromarkets, foreign exchange markets, internal and external exposure management techniques, currency futures and options, swaps, financing multinational corporation investment, multinational corporation investment decision making, political risk analysis and international taxation.
FIN930 - Islaimc Banking and Finance
Description: This subject is designed to provide students a basic understanding of the principles, nature and form of Islamic Banking and Finance. Various aspects of Islamic Banking and Islamic Finance will be discussed such as: Modes of Financing, Product Development, Shariah Standards & Rulings, Islamic Investment products, Islamic Capital Markets, Islamic Insurance(takaful) System and Islamic Risk Management, etc. A historical background as well as the challenges for Islamic Banking and Finance will also be discussed.
FIN955 - International Banking
Description: The global impact of banking is the focus of this subject. The subject incorporates comprehensive discussion of issues that commonly arise in the international banking environment, including development of the international monetary system, the deregulation of banking, methods of payment in international trade, foreign exchange markets, international lending and developments of new technology.
FIN956 - Bank Lending and Securities
Description: This subject examines the bank's lending process and the securities associated with it. The subject includes comprehensive discussion on issues concerning lending within the banking environment, including regulation of security offerings, principles of good lending, documents involved in lending, lending and the consumer credit code, new developments in lending and securities and their impact on the banking sector.
FIN957 - Portfolio Simulation
Description: This subject provides students with realistic stock market simulations whereby they are able to trade shares, options, bonds, managed funds, and international stocks. The core of the subject is in the construction and administration of a simulated investment portfolio using online methods. Students are introduced to financial markets, order placement techniques, trading strategies and portfolio theory. Students experience the pressure of live markets and learn how to manage a portfolio. The subject bridges classroom theory with real-world practical experience.
FIN958 - Financial Institutions
This subject reviews the global financial system and investigates the functioning of Australian financial institutions and markets. Particular content may include coverage of the evolution of the global monetary system and organisations; the international financial markets including Euromarket; the framework of Australian financial system; the role of regulation sectors; the operations of money market, capital market and derivative market; the banking industry and payment system; and the implication of monetary and fiscal policies on financial markets.
FIN959 - Enterprise Risk Management
Description: The focus in this subject is on providing protection against portfolio, financial and corporate risks that are common to any number of basic and advanced investment decisions. Topics covered include risk insurance; the function of a risk management program to satisfy shareholders, employees, regulators, and other important stakeholders; the continuing evolution of best practice risk policies. methodologies and associated risk infrastructures; implementation and the efficient communication of an organisation-wide Enterprise Risk Management (ERM) approach that encompasses market, credit, liquidity, operational, legal and regulatory, business, strategic and reputational risks.
FIN960 - Research in Financial Markets and Institutions
Description: This subject provides students with the skills and knowledge necessary to conduct applied research within the Finance industry and to provide innovative solutions to both specialist and non-specialist audiences. Students are required to draw on their knowledge of relevant literature and research methodologies to collect and analyse data, interpret results and provide convincing recommendations to relevant stakeholders. Potential topics include interest rate and/or foreign currency swap markets, futures and options pricing models, issues in valuation methodologies, microstructure, developments in either the equity or debt capital markets, the global financial crisis, securitisation, the evolution of infrastructure finance, resource project finance, capital adequacy of banks, issues in bank regulation, stock market exchanges, recent use of technology in markets, financial planning and credit risk measurement.
FIN987 - Special Topics in Finance
Description: The subject bridges classroom theory with real-world practical experience. It provides an opportunity for students to study a topic of interest within the theory and application of finance. The program of study comprises a combination of coursework and/or research with subject objectives, learning outcomes and assessment(s) approved by the Dean of the Faculty. One of the assessments will involve some empirical work related to U.A.E. or other Gulf country.
FIN931 - Advanced Islamic Banking
Description: This course offers students an understanding of the Islamic banking industry, covering both the theory and practice of Islamic banking from a Shariah-compliance point of view. The following areas will be discussed: introduction to Islamic economy and banking, history and development of Islamic banking, difference between conventional and Islamic banking, the nature of risk in Islamic banking, the inherent risk in Islamic banking instruments, the operational risk in Islamic banking, the regulatory framework of the conventional and Islamic banking systems, issues involving corporate governance and transparency in Islamic banking and the challenges facing Islamic banking.
FIN932 - Islamic Insurance (Takaful) and Re-insurance
Description: This subject is designed to provide students with a basic understanding of the principles of Islamic Insurance (Takaful) and Islamic Re-Insurance (Re-Takaful) and explain how they are applied in practice. It covers the Shariah and legal frameworks and addresses a number of operational issues. The course includes topics such as concept of Takaful and Re-Takaful, Models of Takaful, Shariah principals governing Takaful models, legal issues in Takaful, Risk management in Takaful, Solvency and capital adequacy in Takaful etc.
FIN933 - Special Topics in Islamic Banking and Finance
Description: This course offers students an understanding of several contemporary issues of high importance. Topics include, Islamic Capital Markets; Risk Management in Islamic Banking & Finance; Ethics and Governance of Islamic Financial Institutions; Accounting for Islamic Financial Institutions; Legal and Regulatory Issues in Islamic Banking & Finance; and other Issues (e.g., Islamic Wealth Management etc.).
FIN934 - Islamic Capital Markets
This subject presents an overview of the Sharia compliant financial instruments and the markets within which they are traded. Practical emphasis is made on the challenges in risk management and the diffusion of Islamic Finance to global market.
FIN941 - Financial Skills for Entrepreneurs
In this subject students will learn to evaluate innovation and entrepreneurship opportunities from a financial perspective, understand how to raise capital, assess risk and rewards relating to opportunities, and establish an appropriate financial basis for start-up companies.
FIN953 - Banking and Financial Institution Law
Description: The subject covers the legal framework establishing, controlling and regulating financial institutions, including the Reserve Bank, banks, money market dealers and securities. It also includes topics relating to the law dealing with financial money market instruments, particularly bills of exchange, promissory notes and cheques, the legal basis of the relationship between financial institutions and their client, the law of securities - nature and types of securities, capacity and authority of borrowers entering transactions, and remedies available to secured lenders.
ISIT900 - Fundamentals of Contemporary Technologies
Description: This subject aims to develop academic skills relevant to postgraduate studies and postgraduate writing in Information Technology and Information Systems. Students will develop an understanding of disciplinary expectations and requirements and the development of skills in critical listening, reading and analysis of text and data, the development of academic argument and the communication of text, data and analysis in written and spoken form. Students will also develop skills in locating, evaluating, and effectively using information appropriately in postgraduate studies. Topics covered include; Critical reading in software engineering, network management, multimedia and content management, Analysis and evaluation of problems and solutions in Information Systems and Information Technology.
ISIT901 - Information Systems and Strategy
Description: The subject is essentially about the application of technology for competitive advantage. Throughout the subject, the emphasis will be based on techniques and frameworks for "thinking strategically about a company's technological orientation”. A wide spectrum of business and technology issues will be covered that address the problems and issues surrounding the analysis and development of an IT strategic plan. Also, students are expected to research the current magazines, journals and electronic media for latest findings and examples on the appropriate strategies used to manage technology and innovation.
ISIT903 - Enterprise Architecture Design
Description: The principle purpose of architecture is to translate strategy into infrastructure. An architecture provides a blueprint for translating business strategy into a plan for IS. An infrastructure is everything that supports the flow and processing of information in an organisation, including hardware, software, data, network components and their supporting staff and facilities from the application level to the inter-organisational level. This subject includes an exploration of enterprise architecture concepts, case studies and frameworks.
ISIT904 - Systems Integration
Description: This subject aims to provide students with a broad knowledge of integrating individual disparate information system into a seamless enterprise information system. The subject will examine system integration in various perspectives from social, corporate to technical solutions. The students will also study system integration in the context of middleware models, tools and techniques. The student will learn to implement system integration solutions by identifying sources of data, mapping information, selecting and applying appropriate technology for integrating a new enterprise information system into existing systems.
ISIT916 - Organisational Issues and Information Technology
Description: This subject aims to provide the student with an understanding of issues related to the combination of management, workers and information technology. Students will gain an appreciation of the complexity of the issues involved in decision making when people and technology are concerned. Students will also develop an understanding across commerce and industry of the parallels that exist in the development, implementation and application of information and communication technology. Effect on organisational information flows of growth in size and complexity: the management and technological response; Information technology as a catalyst in codifying work procedures and creating new organisational structures; Hierarchical versus horizontal approaches to information management; Management theory and IT; Industrial use of IT and parallels with office sector usage. Implications of broadband networks for traffic integration and subsequent application in commerce and industry.
ISIT908 - Information Technology Governance
Description: Information Technology (IT) is pervasive in today's organisations, playing a critical role in achieving business goals and enabling lower cost structures, new levels of customer service, new products, new markets and new external stakeholders. Whereas in the past IT decisions were delegated to the IT organisation, all managers are today required of not only making better IT decisions, with confidence and competence, but also implementing and monitoring IT initiatives more effectively than their competitors. This course will explore IT governance theory and practice, including decision rights and internal control frameworks, to prepare students for the globally competitive workplace.
ISIT998 - Information Technology Research Report
Description: This subject involves undertaking a project. Where possible the projects are related to the research interests of the School and/or staff and are chosen to develop the student's research skills. Each student is required to deliver an oral seminar and to prepare a final thesis on the result of the work undertaken.
IACT906 - Business Online
Description: This subject aims to provide students with an understanding of e-business in the context of today's global business environment. Today most businesses compete in a global environment; a sound business strategy for on-line business is essential to facilitate this. This subject covers key areas of e-business, including: Strategy formulation and implementation; e-branding; service leadership; economics and industry impacts of e-business and Internet effectiveness.
ISIT918 - Strategic Network Management
Description: The subject investigates the documentation and management of telecommunications networks. Topics to be covered include, but are not limited to:
Documenting the network: requirements capture and specification, functional specification, design specification, documenting the network configuration.
Managing the network: influences on the network, management architectures and standards, performance management, fault management, disaster management, managing changes in a network, cost management.
Corporate and regulatory requirements: management teams, operations and support, standards and protocols.
IACT999 - Emerging Topics in Information Technology
Pre-requisite: Capstone. This subject should be taken in the final semester of the MITM degree
Description: This subject is concerned with the emerging issues involved in the analysis, design, development and implementation of a corporate-wide information system. Students will complete an individual project/business case related to the strategic use of IT in an organisation. Students are required to apply their experience and knowledge from previous subjects, as well as a set of research methods to prepare a report and presentation. Projects will be undertaken individually and specific topics will be selected based on the student's chosen elective stream and interests. The subject also provides students with enhanced communication and project management skills.
ISIT937 - Information Technology Security and Risk Management
Description: This subject aims to provide students with a deep understanding of the security, risk management and regulatory aspects of e-commerce facing businesses in the on-line business environment. Today most businesses compete in a global business environment; a sound business strategy that addresses these issues is essential. This subject covers key issues in e-commerce, including: security options, trusted authorities, secure payment systems for the Internet, the regulatory environment and Government policy; risk management and control.
ISIT940 - IT Research Methods
Description: This subject introduces students to research methodology. Topics include the purpose of research, formulating a research question, conducting a literature review and writing a research proposal. Students will gain an understanding of the different research methodologies, including quantitative and qualitative analysis. Students will learn how to design an appropriate research plan. Requirements for scholarly writing will also be discussed and the process of undertaking a research project will be analysed. The subject provides an introduction to the research process for students undertaking Honours and postgraduate research projects in the School of Information Technology and Computer Science.
ISIT946 - Project and Change Management
Description: This subject provides an introduction to, and overview of, the knowledge and skills required to successfully manage computer-based systems development projects within an organisational setting. Topics and issues considered include: Information Systems project management and its organisational context; inter-organisational arrangements for e-business including B2B and B2C frameworks, project management tools and techniques; feasibility study methods; resource estimation techniques; behaviour and management of Information Systems project groups; systems development environments for professionals and end-users; quality assurance; project and system evaluation.
ISIT990 - Professional Practice and Research Project
On successful completion of the subject students will be able to conduct critical thinking, analysis, evaluate literature, develop a research proposal, discuss ethical consideration to conduct research, explain the role of professional code of conduct.
The legal framework establishing, controlling and regulating financial institutions, including the Reserve Bank, banks, money market dealers and securities. The law dealing with financial money market instruments, particularly bills of exchange, promissory notes and cheques. Legal basis of the relationship between financial institutions and their clients. The law of securities - nature and types of securities; capacity and authority of borrowers entering transactions; remedies available to secured lenders.
MARK901 - Digital Marketing
Description: This subject deals with the issues facing digital marketers to establish the distinctly different environment in which consumers operate on digital platforms. This grounding is then used as a basis to build an understanding of the digital environment to key applications in marketing such as research, adding value in the areas of product, distribution, pricing and promotion. A key focus is the link between delivering positive user experiences and developing customer relationships over time using digital marketing platforms.
The subject examines how professionals strategically manage their market offerings to create, deliver and capture value to customers and other stakeholders, and how marketing with a social conscience is crucial to long-term business performance, customer satisfaction and other customer and societal outcomes. Effective marketing management results from systematic critical thinking and the reasoned application of underlying principles in a dynamic marketplace. This subject aims to develop students’ knowledge and skills in the application of concepts, tools and frameworks for marketing decision-making in a dynamic competitive environment. The subject covers significant areas within marketing, such as marketing planning, research, buyer behaviour, customer and competitive analysis, market segmentation, targeting and positioning, product planning, pricing, distribution and communication, and responsible marketing, with a focus on managing those elements within an integrated marketing program.
MARK917 - Business to Business Marketing
Description: This subject will give students an appreciation of the differences between organisational and consumer customers. Organisation buying practices are different from the processes of consumers and as a result marketing strategy and operations have distinctly different imperatives. With a much higher level of rationality in decision making, there is a far greater focus on product management and innovation as a source of competitive advantage. There is also a far greater focus on logistics and distribution functions as reliability of supply is a key need of customers, particularly when product delivery has to interface directly with customer operations. The central role of personal selling in the promotional mix is also dealt with in depth as it is critically important in generating sales and maintaining relationships with customers.
MARK920 - Social Marketing
Students will design their own social marketing campaign, demonstrating the strategic choices a senior executive needs to make when attempting to change strongly ingrained behaviour or firmly held beliefs in a manner that benefits individuals and society at large. This subject will use a case-study approach to teaching the key concepts and skills of social marketing, drawing on current and historic Australian and international campaigns. Examples of social marketing include campaigns to reduce or prevent smoking, alcohol consumption, drug use, domestic violence and unsafe driving.
MARK922 - Marketing Management
Description: This is the introductory postgraduate Marketing subject. It examines the contemporary view of marketing and focuses on the following areas: identification of market opportunities, segmentation and target marketing, marketing mix decisions, service marketing and international marketing.
MARK935 - Marketing Strategy
Pre-requisite: Capstone Subject. This subject should be taken in the final semester of the MSM degree program
Description: With the use of case studies, this subject will examine the development and implementation of marketing plans and strategies at the organisational level. Key issues may include:
Marketing's strategic role in the organisation,
Marketing strategy and competitive advantage,
Including marketing mix strategies,
Marketing strategy formulation,
Implementation and control.
MARK936 - Consumer Behaviour
Description: The subject will explore the motives of consumers during the purchase of products and services. It will investigate sociological and psychological concepts as they specifically apply to the behaviour of consumers in order to learn how to make more effective marketing decisions. In addition to a required text that will be used to understand the theory, readings and case studies will be assigned for practical application of the concepts.
MARK938 - Managing Service and Relationship Marketing
Description: The aim of the subject is to introduce the graduate student to a theoretical and practical perspective of the service industry, its marketing implications, and managing buyer-seller relationships. The subject is intended for students who are interested in how to cope with service competition in a customer-oriented manner. The subject will not only deal with issues relating to managing customers in service firms, but is equally intended for manufacturers of physical goods operating in business-to-business or consumer markets because the importance of service to success is constantly growing for such firms. Because services and relationships are interrelated, the subject will deal with customer relationship management and relationship marketing as well as services management.
MARK940 - Marketing Communications
Description: This subject covers theoretical and practical considerations of marketing communications. It includes the range of promotional tools an organisation may use to position the organisation’s brand in the minds of different stakeholder audiences, relative to competing brands, and enhance the organisation’s brand equity, whether the organisation is a commercial, non-profit, or social entity. These tools include advertising, sales promotions, direct marketing, sponsorship programs, personal selling, publicity and public relations.
MARK956 - Creating and Marketing New Products
For many companies over 40% of current sales revenue is generated by new products or services that have been introduced within the last three years. This subject is designed to provide students with a thorough understanding of the processes associated with the development and marketing of a new product in today’s complex environment. The focus for this course is the role marketing plays in a systematic and multi-functional, approach to the process of ‘new product development’ (NPD). A key aspect of this course is that students will be treated as members of top management, the ultimate decision makers and will be expected to show a thorough understanding of all the factors affecting new product strategy development, implementation, management and review. In particular, the increasing call for ethical and sustainable new products and services will be a focus of the course. The topics to be covered are: new product strategy, idea generation, opportunity identification, concept evaluation, concept testing, market testing and strategic launch planning.
MARK957 - International Marketing Strategy
This subject will present various concepts and tools for analysing international marketing strategies, and evaluating the marketplace (competitors, external environment: cultural, economic, technological, political/legal, marketing opportunities, etc.) Specifically, the focus will be on developing, evaluating and implementing international marketing strategic plans at the corporate, regional and local levels. By learning the theory and practice, the student will obtain a good conceptual understanding of the field of international marketing as well as become firmly grounded in the realities of the global marketplace and strategy development. Case studies and videos exemplifying both successful and unsuccessful strategies are utilised as key tool learning tools.
MARK959 - Sales Management
Description: This course involves organising and planning the company's overall personal selling efforts and integrating these efforts with the other elements of the firm's marketing strategy. It also includes the selecting of appropriate sales personnel and designing and implementing policies and procedures that will direct their efforts towards the firm's desired objectives. The final part of the course involves developing procedures for monitoring and evaluating sales force performance so that adjustments can be made to either the sales program or its implementation when performance is unsatisfactory.
MARK977 - Research for Marketing Decisions
Description: This subject focuses on the role & practice of marketing research in marketing. Marketing research can be defined as the systematic collection, analysis and interpretation of data about market-related and other consumer behaviour, using research methods derived from the behavioural & social sciences. Marketing research is an important means through which all types of organisations can obtain reliable and valid information about their markets, customers or clients in order to inform their marketing-related decisions. This subject will provide an overview of marketing research as an applied practice and will emphasise the practical aspects of doing research to meet client needs. It will cover the marketing research process beginning with client consultation and research design, as well as data collection, data analysis and report preparation.
MARK980 - Strategic Brand Management
Description: The concept of brand management is important for new and existing products (goods and service), organisational branding, people branding, event branding and place branding in both SMEs and large organisations. Brands are not only the responsibility of senior managers and brand/product managers, but also for communication and advertising agencies; thus, strategic brand management is an important topic of study.
This subject focuses on brand management that involves developing brands, managing them in the long run and measuring brand performance to help ensure that firms sustain profits. By taking this subject, students will be able to learn how to: a) identify and establish brand positioning and values, b) plan and implement brand marketing programs, and c) measure and interpret brand performance.
MARK997 - Retail Marketing Management
Description: This subject will include a background to retailing, the scope of retailing, retailing strategies, merchandise and store management. Particular emphasis will be placed on case analysis in order to bring as much of the real world as possible into the classroom.
Description: This subject provides an advanced perspective on the use of Human Resource Development (HRD) in enhancing the competitive advantage of organisations, by building up the intellectual and learning system capacities of the organisation to cope with a rapid change, customer focused environment. The concept of the Learning Organisation will be developed through the perspective of the HRD policies and actions required to develop and change organisations through their human capital and capabilities.
Exclusions: MGNT921, ENGG954
Description: This subject introduces students to theories, concepts and practical issues associated with the strategic management. Topics examined include strategy formulation, choice and implementation; strategy and structure and the organisational context; industry analysis; strategy and competitive advantage.
This subject presents and discusses major theories and concepts in organisational behaviour, with a view to using this knowledge to enhance management and leadership skills. The main topics for discussion include: diversity, communication, conflict, motivation, job design, groups, teamwork, culture, leadership, decision-making, power, politics and ethics.
Description: This subject analyses how managers can conceptualise and lead the process of organisational change. Issues under discussion will be: organisational change theories and models; forces for change; resistance to change; coping with change; recognising, diagnosing, planning and implementing change; organisational development; contingency approaches to change; and aspects of cultural change management.
Description: This subject provides students with an understanding of the main theoretical frameworks and conceptual tools used to analyse organisations. The subject approaches organisational analysis using four perspectives: bureaucratic, contingency, political, and cultural. Emphasis is placed on understanding the basis in theory and metaphorical roots of each perspective, as the foundation for using a multiple perspectives approach to identify the key dynamics of organisations.
Pre-requisite: Capstone Subject. This subject should be taken in the final semester of MSHRM degree program
Description: This subject examines strategic management concepts and frameworks, and explores the links between strategic management and human resource management. A number of models of strategic HRM are considered, in terms of their theoretical foundations and practical utility. The overall focus is on using the conceptual and analytical frameworks of strategic HRM to develop and implement effective human resource strategies.
/MGMT942- Insights into Innovation and Entrepreneurship
This subject provides students with detailed knowledge of the complexities of initiating, developing, managing and exploiting innovation and entrepreneurship opportunities within the commercial constraints of contemporary business.
This subject enables students to explore the potential exploitation of their own business idea. Students evaluate opportunities from a range of perspectives including; financial, technical and legal. They conduct market research on their opportunity, develop a plan for exploitation and have the opportunity to present their proposal to a panel of experts who provide feedback on the commercial feasibility of the chosen project.
MGNT944 - Contemporary Leadership Skills for Entrepreneurs
In this subject students will explore skills for effective team leadership, how to create a culture conducive to innovation, embed innovation within the strategic direction of the organisation and develop a systematic approach to leading innovation.
Description: This subject examines the area of performance management, which is defined as an ongoing communication process that involves both the performance manager and employee. Key aspects of this process are examined. Topics include: identifying and describing essential job functions and relating them to the mission and goals of the organisation; developing performance standards; giving and receiving feedback about performance; writing and communicating constructive performance evaluations, and planning education and development activities to maintain and improve or build on employee work performance.
MGNT953 - Human Resource Management
Description: This subject addresses key areas associated with the functional specialisation of human resource management, and expects these to broaden the organisational context. It focuses on major functional policies and programs such as human resource planning, strategic HRM, job analysis, employment law, recruitment and selection, performance management, compensation, human resource development, occupational health and safety and international HRM. Students are encouraged to draw upon their work experiences in classes and assignments to enhance learning.
This subject examines issues associated with the establishment of programs for the effective management of workplace health and safety (WHS). Topics include: the regulatory context, workplace health and safety management systems, benefit-cost analysis, the impact of work organisation, culture and change on workplace health and safety, multidisciplinary perspectives, technical and motivational factors, the role of the specialist, workplace health and safety employee involvement, and training and development.
Description: This subject examines contemporary issues and theory related to the environment and processes of organisational entry, involving the key phases of job analysis, recruitment, selection and socialisation. Traditional recruitment strategies are assessed from the perspective of the organisation and the individual in light of contemporary theoretical developments. A range of personnel selection techniques is examined in relation to issues of reliability, validity, fairness and applicability. In addition, there will be a focus on major challenges faced in these processes in the light of rapidly changing technologies and globalisation. Organisational entry processes will be critically evaluated in the context of differing cultural expectations and practices. A range of practical skills in recruitment and selection processes will also be developed.
Description: The subject addresses key issues and problems associated with managing across cultural boundaries in a context of increasing global contact. Topics include cross-cultural communication, technology, comparative management practices, managing with multicultural policies, and the challenges cultural differences pose for international managers.
MIST900 - International Law and Diplomacy
This subject examines the foundations of international law, how it operates and how the representatives of states and international organisations ply their craft. It explores what diplomats do, and the limits of diplomatic action. The initial lectures provide students with the theoretical tools to understand how the system of international law has evolved and how international instruments are constructed and ratified. Specific topics that may be addressed in terms of their effect on diplomacy include: the sources of international law; the structure of the international legal system; the relationship between domestic law and international law; the law of treaties; statehood, state jurisdiction and state responsibility; personality, statehood and recognition, human rights and refugee laws.
MIST902 - Politics of International Relations
Description: This subject is an introduction to international politics. It surveys the major theories of international relations and some of the newer approaches before examining contemporary relations between states, peoples, and non-state actors. Realism, liberalism, Marxism, and social constructivism are viewed in terms of contemporary global politics. Major trends after the end of the Cold War are considered and the emergence of the US-led global order and the challenges to it. The workings of the United Nations, the global financial crisis, peacekeeping, human rights, sovereignty, and security as well as so-called failed states are assessed. This course also seeks to apply the broader debates and discussions within International Relations to the Middle East.
MIST906 - Transforming MENA
Description: Over the past decade, globalisation has been an important driving force for change in the Middle East, North Africa, and South Asia (MENASA). The course critically examines the impact of globalisation processes upon the region and the implications for social justice, revealing the winners and losers of contemporary social, economic, and cultural change. Case studies examine inequalities based on gender, class, and sexuality in particular countries (India, Pakistan, Bangladesh, Afghanistan, Morocco, Saudi Arabia), as well as comparatively within the region. Topics include regional social movements and political change - recent popular uprisings; sex and gender discrimination; marginal labourers; transnational and migrant identities; media and identity; rapid urbanisation, slum development and inequality.
MIST908 - Globalisation and Citizenship
Description: This subject examines genealogies of citizenship starting with 'standard' Eurocentric histories to the challenges and mutations globalisation, securitisation and neoliberalism pose to the concept and its practice. We will explore (a) alternative understandings of political subjectivity beyond the Western tradition and (b) how feminism, minorities, migrants and refugees, indigenous people and grassroots movements challenge current forms of citizenship.
MIST910 - International Economic Relations
Description: This subject explores issues and theories central to modern international political economy. It begins in the early modern period with mercantilism, before exploring liberalism, protectionism, Keynesianism, and neoliberal globalisation. It then focuses on current debates over the role of states and international economic regimes in creating development. The World Bank, the International Monetary Fund (IMF), and the World Trade Organisation (WTO) are all examined, along with the effects of the 2007 global financial crisis.
MIST926 - Research Methods
Description: This course will cover research methods and research design in the social sciences. It is divided into four parts: (1) the goals of social science and elements of research design; (2) selection and application of different methodologies for conducting research; (3) collection of primary and secondary data; and (4) analysis and synthesis of qualitative data in the research writing process. The ethical implications of social research will be considered throughout. Social research is a craft, and like any other craft, it requires practice. Therefore, the approach will be hands-on from the start. Students will learn by doing in all aspects of the course – in class meetings, the computer lab, and out-of-class assignments.
MIST900 - International Law and Diplomacy
Description: This subject examines the foundations of international law, how it operates, and how representatives of states and international organisations work. It explores what diplomats do and the limits of diplomatic action. The initial lectures provide students with the theoretical tools to understand how the system of international law has evolved and how international instruments are constructed and ratified. Specific topics that may be addressed in terms of their effect on diplomacy include: the sources of international law; the structure of the international legal system; the relationship between domestic law and international law; the law of treaties; statehood, state jurisdiction and state responsibility; personality, statehood and recognition; human rights; and refugee laws.
MIST913 - Labour and Migration
Description: This subject is concerned with the ways in which migration and labour mobility have influenced social transformation in the Middle East, North Africa, and South Asia region (MENASA). These issues are examined at the conceptual level and through case studies in specific countries. Special attention will be given to migration to and within the Gulf states. Labour migration is analysed both in terms of individual migration experiences and in relation to the broader social, political, and economic effects on sending and receiving countries. Themes include the formation of multi-ethnic societies, development of labour movements, citizenship rights for workers, discrimination and marginalisation of labour communities, and increased migration of women. Cross-disciplinary approaches will be introduced to offer a range of theoretical approaches to these issues, and state policies regarding the implementation of immigration policies will be studied.
MIST920 - Social Change and Development
Description: This subject introduces students to problems of inequality in wealth and welfare from a global, comparative, and historical perspective. The causes and consequences of inequalities among countries, as well as gender, class, ethnic and regional stratification, are examined. Major theoretical perspectives on international development and global social change are studied and applied to an analysis of contemporary social issues. Taking an interdisciplinary approach, this subject examines development as a concept, paradigm, experience, and practice. Following an examination of the main issues and theoretical approaches (modernisation, dependency and World System) that have informed the study of development, these approaches area applied to recent development strategies pursued in the MENASA region. Comparative analysis will emphasise the interplay between domestic and international factors in shaping the paths to socio-economic transformation in these countries and evaluate current thinking about how to attack the challenges posed by domestic corruption and continuing poverty. Case studies will explore local understanding of what constitutes development.
MIST997 - Advanced Topics in International Studies – Environment
Description: This subject examines contemporary international environmental problems from theoretical and policy perspectives: how environmental problems are defined and identified by scientists and activists and the various political solutions proposed. What are the causes of environmental problems? What strategies do international actors use to address these problems and which are most successful? How do environmental issues lead to problems in areas such as security and economics?
MIST998 - Advanced Topics in International Studies - Terrorism and Counterterrorism
Description: Given the controversial nature of the subject and the events of September 11, 2001, public discourse is often emotionally charged and lacking factual grounding and objective analysis. This subject will attempt to get at the roots of terrorism and analyse the various facets associated with this phenomenon: Why does terrorism occur? What are its international and domestic sources? How do scholars in the field of terrorism research explain it? Students will be introduced to examples of contemporary terrorism, with a particular focus on the Middle East and the post 9/11 security environment. After an initial focus on conceptual issues, the class will explore case studies such as Al-Qaeda and Bin Laden as the prototype of a contemporary terrorist group, the Lebanese Shia group Hezbollah, Hamas in Palestine which some do not consider terrorist, and others.
MIST999 Advanced Topics in International Studies
The work done for this subject is expected to include a detailed analysis of a significant issue, period or actor in international studies (global governance and development). The student is expected to draw on relevant primary and secondary sources, bodies of theory and/or comparative materials. Enrolment requires the prior approval of the MIS Convenor and may depend on the availability of appropriate sources and suitably qualified staff.
MIST930 - Internship in International Studies
Description: Students who are studying full time may prefer an internship, defined as 10 weeks of full time work at a company or organisation performing duties that reflect learning and practice during the Master’s program. The student will be required to maintain a daily written record of work activities and reflect on them, the job, and the organisation. To receive full credit, the student will submit this document at the end of the internship; the supervisor(s) at the organisation will be asked to submit a letter evaluating the student’s performance on the job. An unsatisfactory evaluation by the supervisor(s) means the student cannot earn credit for the internship. Students who are working full time may prefer a practicum that involves producing a special report or undertaking a job function that is not part of normal duties at the organisation where they work. The arrangement should be proposed and negotiated by the student with the approval of a key supervisor on the job and the student’s advisor and the program director at UOWD. If a new job function is selected, the student will produce an extensive report on that.
MIST990 - Thesis in International Studies
Description: Writing a thesis is the most traditional way of demonstrating intellectual depth and professional competence at the end of a master’s degree program. The approach may be qualitative, quantitative, or mixed; topic and scope must be agreed with the student’s advisor and the program director before the student embarks on the thesis. A thesis in International Studies is a synthesis of existing literature, original research, analysis, and exposition at a professional level. It is at least 15,000 words and may reach as many as 25,000.
MIST993 - Research Project in International Studies
The work done for this subject is expected to include a detailed analysis of a significant issue, period or actor in international studies (global governance and development). The student is expected to draw on relevant primary and secondary sources, bodies of theory and/or comparative materials.
MIST994 - Extended Research Project in International Studies
The work done for this extended research project is expected to include an in-depth analysis of a significant issue, period or actor in international studies (global governance and development). The student is expected to consider issues f methodology and draw on relevant bodies of theory and/or comparative materials.
MIST995 - Thesis in International Studies
Writing a thesis is the most traditional way of demonstrating intellectual depth and professional competence at the end of a master's degree program. The thesis needs a clear theoretical framework and the methodological approach may be qualitative, quantitative, or mixed. The topic and scope of the thesis must be agreed with the student's advisor and the subject convenor before the student embarks on the thesis. The student will consult regularly with the supervisor during the semester to provide a guide for the successful completion of the thesis. The thesis will be between 12.000 and 15.000 words.
MMC 900 - Internship, or Professional Portfolio
Students who are studying full time will typically do the internship, defined as 8-10 weeks of full time work at a company or organisation performing duties that can be considered a practical application of what has been learnt during the Master’s program. The student will be required to maintain a portfolio of work activities in which reports, including any special assignments, are gathered. Interns are encouraged to be constantly reflecting on these reports in the context of the placement, the organisation and the related academic discipline. The student will submit this portfolio at the end of the internship, produce a final contextual essay and give a presentation about their experience to their classmates. The supervisor(s) at the organisation will be asked to submit a letter evaluating the student’s performance on the job. An unsatisfactory evaluation by the supervisor(s) means the student cannot earn credit for the internship.
MMC 901 - Data Journalism: Research and Visualization
This subject provides students with the skills required to research and present major investigations. Data journalism is one of the key buzzwords in Journalism at present, with Journalists combining strong research and investigative skills with advanced software to present their findings in graphically stimulating and interactive ways. With data becoming increasingly available online, it is incumbent on journalists to be able to find, interpret and present material in ways that readers and viewers can readily understand. This subject – drawing on the readily accessible software - does just that. It provides students with the skills required to be able to work in this fast moving environment.
MMC 910 - Journalism and Society
Description: This subject explains the relationship between theory and practice in journalism. What is journalism? What do journalist do? Topics such as gate keeping, agenda setting, framing the news, spiral of silence, uses and gratifications, cultivation effects and structural functionalism in old and new media are covered.
Description: This subject develops skills in news reporting for print and online. Includes objective and subjective aspects of news interviewing, structuring and writing. Hard news, colour stories, profiles and human interest stories are covered. Students will apply news writing techniques to various beats and explore issues and styles of longer formats.
MMC 912 - Legal and Ethical Issues
Description: This subject examines the legal and ethical framework which governs the work of journalists. It considers the nature, efficacy, and administration of ethical codes relevant to journalism, particularly the Australian Press Council’s Statement of Principles. The UAE Journalists’ Association’s Code is also considered as are the U.S. First Amendment, the UN Declaration on Human Rights, and other texts. Other aspects of professional conduct and professional standards considered include defamation actions, libel laws, breach of privacy, confidentiality, protection of sources, standards of accuracy, fairness, and subjectivity in journalism.
MMC 915 - Design and Desktop Publishing
Description: This course gives graduate-level introduction to digital media tools necessary in professional media production, communication and design. The course will cover file creation and editing, compression, and content transmission. Over the semester, students will explore professional tools as well as the production possibilities with consumer applications and freeware.
MMC 913 - Introduction to Convergent Journalism
Description: Convergent journalism makes use of changes in journalism inspired by the development of the internet and other technologies. In this subject, theories and practices of digital media are introduced including photojournalism and simple audio techniques suitable for production of online audio visual packages. A range of topics including building a blog and podcasting lead to students developing and maintaining a blog, learning to podcast, and using a combination of text and images to develop their own web-based publication.
MMC 914 - Advanced Reporting
Description: This subject assumes the student has reportorial skills in traditional and online journalism and wants to develop them in the direction of in depth reporting about social, environmental, or business issues. In finding and developing areas of interest, the student will create professional level work in print and digital media.
MMC 916 - Information Gathering
Description: Finding factual proof or backing to substantiate a claim or theory explains the importance of information gathering for journalists. They need to be familiar with statistical databases and their uses. This subject engages the student in hunting for credible and relevant sources online and elsewhere to contribute to, expand, or question the story he/she is pursuing.
MMC 917 - Feature Writing
Description: Extending news stories into feature writing, taking into account ethical and legal restraints, is an essential technique for journalists. Topics covered include feature story introductions; feature story structures; dialogue and characterisation; scene descriptions; feature length interviews; online and conventional research; and developing concepts. Formats for features such as profiles, news features, historical features, reviews, and opinion essays are covered.
MMC 923 - Television Journalism
Description: In this subject advanced skills in script writing, editing, producing, and presenting television news or current affairs programs are developed. A primary emphasis is placed on techniques for gathering television news materials in the field.
MMC 925 - International Journalism
This subject explores international news flow in the context of the New World Information Order debates in the early 1970s and Internet communication; culture, values and ideology in international news production (discussions of internal and external reporting of the Middle East and the UAE); media systems in US, UK, South Asia and the rest of the world and renewed interest in community development oriented journalism. International journalism provides historical, cultural and social background for students wanting to work in the global multicultural media or any area where such knowledge is useful.
MMC 926 - Film and Cinema Studies
Description: An in depth introduction to narrative film that covers historical milestones, major genres, and concludes with an examination of film in the UAE and the Middle East and the developing film industry in the region. Students follow and working with the international film festivals in Abu Dhabi, Dubai (2), and Doha, Qatar during the fall semester and analyse the winning films from those festivals in the spring and summer semesters.
MMC 927 - Media Management
Description: Media is a word that encompasses some of the most interesting companies in the world that affect the lives of more and more of the world's citizens. How these companies survive in the global marketplace and how they thrive or endure in their local markets is a function of how they are managed. This subject covers economic issues, corporate leadership, narrow or wide focus activities, and future trends in technology that affect media management today and in the future.
MMC 928 - Marketing Media
Description: This subject covers integrated marketing of media organisations and how media itself acts as a marketing channel. The dual focus provides an introduction to marketing basics and addresses the role of the media in distributing information for itself and on behalf of others. Students identify goals of marketing, define research to provide preliminary information, target their market segments, create marketing campaigns including advertising and public relations, work on pricing and distribution strategies, and observe the organisation's business objectives.
MMC 920 - Introduction to Professional Writing
Description: An introduction to the various forms of professional writing with emphasis on purpose, structure and limitations including television, radio, and new media as well as writing for organisations. Students will create a portfolio of work as a component of the class. The course refines students’ research and writing skills to help them advance scholarly or professional aspirations.
MMC 921 - Writing Major Reports
Description: Writing in an organisational context is important in business, academe, and the non-profit world. Informational writing in long form incorporates research – both created specifically for the writing or compiled from existing material – and includes annual reports; HR manuals; case studies; analyses of industry problems; SWOT reports or environmental surveys; how to guides; and many categories.
MMC 922 - Grant Writing
Description: Grants are increasingly important in the government, non-profit, and academic sectors, but writing a successful grant proposal requires understanding of how the process works. This subject covers how to find opportunities for grants, write a preliminary proposal, attract a request for proposal, produce the grant proposal, provide supplementary materials, and maintain contact with grant givers.
MMC 934 - Editing Professional Writing
Description: Students learn principles of copy editing with focus on longer formats and technical pieces. Copy editing exercises will be combined with editing submissions to academic journals and chapters in books published by the University of Wollongong in Dubai.
MMC 929 - Public Relations Research
Description: This course includes the application of social science research to the planning, implementation and evaluation of strategic public relations practices. Students should gain familiarity with quantitative and qualitative research methods, experimental design, sampling, data analysis, report writing, research ethics and challenges of researching minority groups.
MMC 930 - Public Relations Publics
Description: This subject includes studies of publics and their relational interests in and consequences on organisations. Students learn the situational theory of publics; activism theory; and theories of power, risk communication, crisis communication, relationship and relationship management, identity, gender, culture and other dimensions of diversity.
MMC 931 - Communication Processes
Description: In this subject, students learn theories and practices of communication including organisational, interpersonal, intercultural, small group, persuasion, rhetorical, and conflict resolution. Current PR practice in the Middle East and internationally is examined in the light of theories.
MMC 932 - Public Relations Programming
Description: This course covers advanced principles and practice techniques, particularly those related to the use of new technology, the Internet and telecommunication. Students should become proficient in research- based strategic planning, audience analysis, message development and design and distribution channels.
MMC 933 - Case Studies in International Public Relation
Description: International public relations calls for using the best tools of public relations plus awareness that what seems natural or obvious in some markets may be understood negatively in others. By analysing examples of best public relations practices in a number of countries, students will acquire a framework for their work in the Middle East and the GCC.
MMC 936 - Internship, Practicum, Thesis, Major Project, or Professional Portfolio
Description: This subject provides five ways for students to demonstrate the depth of their understanding of an area of knowledge, their skills, and their professionalism. Which one they select – from among Internship, Practicum, Thesis, Major Project, Professional Portfolio – depends on their work situation, specialization, and prior work in the core and elective subjects. Students will make a choice in consultation with their advisor and the program director.
MMC 937 - Major Project
This subject provides a shorter alternative project for final session students not wanting to undertake thesis option or electing to do additional course work, or wanting to develop vocational skills acquired in previous subjects. Project areas available include: news design and presentation on the World Wide Web; print media production; electronic news gathering and production; multimedia production or a short film or radio piece in the documentary and current affairs mode. Alternatively, students wanting to cover broader aspects of news gathering and presentation can do so, in the following areas: environment; science and technology; public affairs; arts; lifestyle and leisure; economics and business; religion; and sports. Concepts and skills can focus on print production or the electronic journalistic genre.
This subject is a foundation subject and is intended for those who need to obtain some introductory understanding of the principles of accounting and financial management. No previous knowledge or experience is assumed. The subject will introduce you to the role that effective financial management makes within an organisation. The aim is to increase your proficiency in the use of the accounting data that you receive in your work environment, as well as making you aware of the basis on which key financial decisions are made. You will be introduced to the basic concepts of financial decision-making and the role of financial management in organisations. The concepts and techniques introduced are intended to assist you in the use and interpretation of accounting data and allow you to become better acquainted with the planning and controlling of resources you have at your disposal.
Description: This subject is designed to encourage students to think critically about contemporary issues in business from a range of different perspectives. The subject will facilitate an interdisciplinary approach to developing and evaluating arguments relating to important topics such as sustainability and globalisation and the impact of such issues on business. The subject will help students to understand the challenges facing business as well as helping them to develop the ability to consider multiple perspectives on business.
Description: This subject provides a comprehensive overview of management process and organisational behaviour for students to understand the foundations of management theory and the nature of human behaviour operating within organisations. The subject covers the history and contemporary analysis of management theory and concepts relating to: individual, group and organisational processes within business contexts. This subject enhances student’s fundamental knowledge and learning skills in problem solving and decision making required to successfully engage with and complete further subjects within their postgraduate management degree. This subject also develops students’ communication and teamwork skills and application of knowledge to analyse, consolidate and synthesise complex information.
Description: The subject examines the concepts underpinning the marketing process and theories relevant to the study and practice of modern marketing science. Key concepts covered include the creation and delivery of customer value, customer retention and return on marketing investment, marketing's role in an organisation as defined by the overall strategic plan, and its integration with other functional disciplines within the organisation, elements of marketing plan, competitor analysis and strategies, marketing environment, marketing research, consumer and business buying behaviour, strategic nature of segmenting markets, targeting, and positioning brands, marketing mix decisions, and marketing ethics and social responsibility. The subject provides a foundation for the development of effective market-oriented managerial thinking, communication and team-work skills.
Description: This subject highlights the growing importance of operations and supply chain management to all types of businesses. Operations and Supply Chain Management is the science and art of ensuring that goods and services are created and delivered to customers' expectations. Specific topics include designing operations systems, measuring operational performance, sales and operational planning, resource management, inventory management and supply chain/ value stream management. This subject enhances student’s fundamental knowledge and learning skills required to successfully engage with and complete further subjects within their postgraduate management degree. This subject also develops students’ communication skills and ability to analyse, consolidate and synthesise complex information in problem solving and decision-making.
Description: This foundation subject in the MBA course challenges students to think differently – about themselves and the world around them – in a way that is not immediately obvious to others, to persuasively articulate their thinking, and to exert influence in a business context to make business decisions. The subject requires students to consider the role of motivation in business, the meaning of business ethics, and a world view that recognises the need for sustainable competitive enterprise. The subject explores management skills, how management styles and leadership preferences may be developed, and professional relationships and networks strengthened, through transferable business research and individual communication techniques. Students are expected to critically assess the work of others, provide constructive feedback to individuals and teams, and evaluate feedback received during class and through peer-review. Students complete the subject with an appreciation for lifelong learning and continuing professional development.
Description: This subject is intended for those who need to obtain a better understanding of the principles of accounting and financial management. No previous knowledge or experience is assumed. The subject will introduce you to the role that effective financial management makes within an organisation. The aim is to make you proficient in the use of the accounting data that you receive in your work environment, as well as making you aware of the basis on which key financial decisions are made. You will be introduced to the basic concepts of financial decision-making and the role of financial management in both private and public sector organisations. The concepts and techniques will assist the student in the use and interpretation of accounting data and will help become better acquainted with the planning and controlling of resources at their disposal.
Description: The subject examines effective contemporary leadership principles and practices and how they apply to individuals and organisations. It integrates the perspectives of self-directed learning and reflection to develop students in how they can evaluate their own leadership performance and how they develop, inspire and motivate others in real-world contexts. The aim is to equip students with life-long learning skills, so effective leadership competencies are evolved and can be applied to both familiar and unfamiliar situations. The subject covers topics such as contemporary leadership, reflective practice and self-awareness, communication, motivation, performance management, and management of diverse workforces. Students are encouraged to build on their ability to think, analyse, discuss, research, and relate academic theory to the issues they investigate and analyse. Reflective practice skills are developed, so students can learn to learn from experiences. Students are also encouraged to link what they learn in other subjects to the knowledge and reflective practice skills developed in this subject.
MARK904 - Marketing Management
Description: This subject examines the contemporary view of marketing and focuses on the following areas: identification of marketing opportunities; market segmentation; targeting and positioning; product life cycle; new product development; services marketing and marketing mix decisions.
Description: The subject examines core economic concepts relevant to business and managerial analysis and decision making. These concepts are used both to provide an economic basis for consumer and business decision making, as well as to equip students with the skills to identify and analyse aspects of the contemporary economic environment relevant to the operations of business. It commences with a microeconomic examination of the behaviour of individual economic units and understanding of the operation of markets. We then explore macroeconomics and its application to the functioning of the economy overall. Here, we explore the interrelations amongst participants and markets in a modern open macro economy and emphasise relevant topics such as the labour market and unemployment, inflation and interest rates, trade and exchange rates, and government policy intervention.
Pre-requisite: ACCY919 or TBS980
Description: This subject provides an introduction to the theory and practice of financial management. The financial manager plays a key role in the development of a company's strategic plan. In particular s/he is concerned with providing advice on which investment opportunities should be undertaken and how they should be financed. Both of these decisions should be taken in the context of maximising the value of the investment made in the company by its shareholders. Investment of funds in assets determines the size of the company, its profits from operations, its business risk and its liquidity. Obtaining the best mix of financing and dividends determines the company's financial charges and its financial risk; which in turn impacts on its valuation. It is the aim of this course to examine many of these issues.
Description: Increasing marketplace competitiveness driven by higher productivity levels, product variety proliferation, oversupply, demanding customers and globalisation has ushered in the era of shape-up or get run over. End-to-end Supply Chain Management holds the promise of effective response to such a business environment, but only if it is understood and actually applied. This subject therefore places particular emphasis on the interfaces between the 'chain' or 'network' of enterprises engaged in moving products, services, and information, from suppliers through intermediaries to end users/consumers. The early part of the subject focuses on understanding the concepts and principles of supply chain management. Specific supply chain management topics are then reviewed giving emphasis on topics such as customer fulfilment strategies, process thinking, physical flow management, global supply chain design, cost management, alliances and outsourcing and critical supply chain measures. Channel relationships between suppliers, manufacturers, and distributors is also reviewed, particularly as leading organisations are now openly embracing more collaborative behaviour for mutual benefit. Transformational change in supply chains is studied from two perspectives, i.e., re- alignment inside the supply chain itself; and advanced forms of 'outsourcing'. Finally, people management and the building of employee capabilities are considered as well as future supply chain innovation requirements.
Description: The broad aim of this subject is to identify and explain the important theories, concepts and models of corporate governance in which debates about governance in Australia and overseas have been couched for the past 30 or more years. The subject will examine board-level leadership skills required for good governance, how governance practices compare and contrast across organisations in the private, public and not-for-profit sectors, the importance to sound governance of well-informed and ethical strategic thinking and decision-making, and corporate governance codes and governance best practices in Australia and in other comparable and contrasting jurisdictions around the world. The subject will also consider governance issues and challenges from the often conflicting points of view of boards and directors, shareholders, other key stakeholder groups, governments and regulators, and the broader public. Finally, the subject investigates current debates around ethics and corporate social responsibility, sustainability and the social licence to operate.
Description: This subject provides students with the fundamental concepts and tools that require understanding the emerging role of business analytics in organisations, and applying business analytics tools to communicate effectively with appropriate professionals to use and interpret analytics models and results for supporting making better business decisions. This subject views business analytics as an extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions. This subject moves beyond basic data generation and manipulation, and develops student's capability of data modelling techniques that can be used to draw timely and relevant insights from a range of different forms of data.
Description: This subject focuses on the quantitative techniques available to managers in problem solving and decision making in businesses. The subject aims to develop in students the skills necessary for data analysis, model building and analysis for business decision-making. To this end the subject covers areas such as decision making under certainty and uncertainty, linear programming, transportation and transhipment techniques, project scheduling with certainty and uncertainty, waiting line models, goal programming, Analytic Hierarchy Process and simulations. In this subject, the emphasis is given on the analysis and interpretation of the results provided by the models.
Pre-requisite: Capstone subject. This subject should be taken in the final semester of the MSL degree program
Description: This subject extends the study of Supply Chain Management from the introductory study covered in OPS908 Supply Chain Management. This subject examines the development of Organisational Strategy in the context of Supply Chain Management and the Supply Chain Management Performance/ Capability Continuum, which consists of three critical components: operational excellence; supply chain integration and; collaboration and virtual supply chains.
Students will conduct a project related to an organisational context in order to develop their research skills. Students will communicate their findings orally and in writing. Projects will be allocated by the Subject Coordinator. Variations may be approved by the Program Director, provided the subject and course learning outcomes are achieved.
Pre-requisite: It is highly recommended to be take this subject after completion of at least ACCY919, MGNT903, MARK904 and ECON928
Description: The subject examines how international or multinational businesses leverage their resources and capabilities to create core competencies and strategic resources for sustainable competitive advantages. The subject covers globalisation of markets and internationalisation of firm, culture and ethics, political and legal systems, government intervention, regional economic integration in international business, global market opportunity assessment, understanding emerging markets, managing industry competition, leveraging resources and capabilities, formal and informal institutionalism, internationalisation of entrepreneurial firms, entering and operating in international markets, international firms’ design and learning, and strategic global social responsibility for international business. Problem-driven and case-based learning is a central approach in this subject, with in-class room discussion, individual and team-work based assessments.
Pre-requisite: Capstone subject. This subject should be taken in the final semester of the MBA degree program
Description: This subject draws on key themes from the MBA program and uses a combination of scenario analysis and problem based learning techniques that enable students to develop creative strategic solutions and back them up with logical, evidence based rationales. The subject focuses on decision theory and application, and strategic concepts and development. Students are encouraged to develop holistic concepts of strategic decision making, with an emphasis on creating robust solutions to contemporary issues. Creativity, divergent lateral thinking and an understanding of risk management are core elements of the subject.
Students will conduct a project related to an organisational context in order to develop their research skills. Students will communicate their findings orally and in writing. Projects will be allocated by the Subject Coordinator. Variations may be approved by the Program Director, provided the subject and course learning outcomes are achieved.
Description: This subject provides comprehensive analysis and exploration of probable consequences of contemporary issues in international business environments. Rapid changes in global environments may have a potentially significant impact on international business and the associated home and/or host nations. This subject will explore options for organisations which need to decide how to adjust, reshape and/or reconstruct their strategic directions and their organisation and management structures in order to meet these rapidly evolving complex challenges.
To confidently manage in complex business environments, managers should be able (1) to investigate issues or opportunities from multiple perspectives, (2) execute projects by drawing on relevant research principles and methods, (3) make appropriate decisions, and (4) effectively communicate to relevant target audiences. The subject is designed to enable students to integrate learning from across the course, and apply the skills and insights to a real-world, live workplace issue or opportunity - a strategic issue facing the organisation - in the form of conducting applied business research. Students will be required to make a series of informed recommendations for addressing the issue or opportunity, and deliver those recommendations through a comprehensive written report and persuasive presentation to stakeholders.
Description: This subject combines the process reengineering and change management. The topics covered in this context include mass customisation, business process reengineering, and change management for process change. Cases are studied to provide a unifying theme in terms of organisational change, supply chain reengineering and integration aspects.
Description: Logistics Systems is an advanced course in logistics and supply chain management. It involves design and management of supply chain systems. It prepares students for logistics management positions in manufacturing, transportation and distribution firms. The application of analytical techniques, simulations and computer software to selected aspects of distribution management is explored in the course. Attention will be given to areas of network planning, inventory control, facility location, vehicle routing and scheduling of logistics systems. Mathematical models in these areas will be discussed in terms of their ability to represent the problem and usefulness to the managers. Cases will be used to demonstrate the nature of decision making problems managers face in logistics and supply chain management in contemporary business and class discussion will take place about the repercussions of alternative decisions.
Description: This subject is a study of the design, analysis, decision-making and operations of activities for the production and delivery of goods and services. Topics include: strategic issues, qualitative and quantitative forecasting, facility location, capacity and layout, production planning, scheduling, management of quality, supply chain management and e-business, just-in-time and lean manufacturing, and project management. Whilst some calculations will be part of this subject, the emphasis will be more on the managerial interpretation of the methods and results.
Description: Today, the function that used to be called purchasing or supply has expanded to become procurement. Procurement is a progressive approach to managing the supply base that differs from a traditional arm's length or adversarial approach with suppliers, and covers strategic, tactical and transaction activities. This subject looks at the expanded responsibility of procurement and its integration with long-term strategic corporate planning. Procurement now includes participating collaboratively in key material requirements determinations, sourcing strategy, supply management and warehousing and inventory management. It focuses on the management of supplier relations and performance. This subject incorporates all these areas in the development of procurement and supply chain management through application of sourcing strategy and supplier selection and evaluation activities.
Description: This subject centres on how information technologies will transform the business landscape, with a particular emphasis on logistics and supply chains. Lectures highlight logistics management process analysis, value and productivity performance measurement of information technology investments, and the impact of ERP and RFID on supply chain strategy.
Description: This subject aims to develop knowledge of various types of projects in current business organisations. The students will learn the different stages involved in the conception and implementation of projects, writing project proposals, carry out feasibility studies, organising and managing project teams, understand the role of project management in business organisations, project planning and scheduling, project finance, effective information and stakeholder management, contractual arrangements and project supervision.
Description: This subject addresses the quality issues from the supply chain perspective. It covers the following topics: the quality imperative for the open economy; concepts of quality; quality in service and manufacturing organisations; quality control and assurance; quality costs; tools of TQM; quality function deployment; six sigma implementation; principles of Taguchi methods and robust quality; international quality assurance standards; HRM in quality; case studies in quality management.
Description: Topics covered in this subject include quality theory including 'six sigma' and the 'seven tools of quality'. This subject has a comprehensive approach to statistics to meet the needs of students from diverse backgrounds. The subject provides a theoretical and practical grounding in statistical process quality (SPC). Students will be required to demonstrate their understanding of SPC using real case studies from organisations or companies selected by the student. The subject will create a direct link between statistical concepts delivered in lectures and real cases in the area of quality and a direct link between SPC and regression analysis.
Description: This subject briefly reviews basic Quality philosophies - with an emphasis on system, cost, problem solving and people improvement. It concentrates on systems thinking as a key factor in understanding and improving quality, the development of a learning organisation, and ultimately the achievement of customer loyalty. This subject also reviews the fundamentals of the Quality organisation: ISO 9000, Six Sigma and other Quality systems that play a role in TQM. The course introduces practical Quality systems (eg: Kaizen, improvement methodologies and QI tools), Quality Function Deployment (QFD), measure of conformance and the prevention of non-conformance. The behaviour, commitment, and involvement of people in a Quality organisation are explored, including: team working, the team approach to problem solving, and the roles of management, suppliers, and customers in a Quality environment. Implementation examples are provided through a case study that features the identification and improvement of quality systems.
Description: This subject explores the dimensions of successful service firms. It prepares students for enlightened management and suggests creative entrepreneurial opportunities. Outstanding service organizations are managed differently than their "merely good" competitors. Actions are based on totally different assumptions about the way success is achieved. The results show not only in terms of conventional measures of performance but also in the enthusiasm of the employees and quality of customer satisfaction. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achieve a distinctive competitive advantage. This subject will study service management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology and organizational issues. Finally, because the service sector is the fastest-growing sector of the economy, this course is intended to help students discover entrepreneurial opportunities.
OPS954 - Business Excellence & Quality Management Systems
Pre-requisite: Capstone Subject. This subject should be taken in the final semester of the MQM degree
Description: This capstone subject exposes students to the concept of excellence and processes to achieve business excellence, including different options for certification at international and regional levels. Starting with the principles of excellence, students will learn different business excellence schemes and their requirements for certification. They will be provided with tools to assess an organisation’s readiness for selected excellence certifications, leading to the full implementation of a quality management system in their organization.
Description: TBS 981 discusses the management of people in multi-national organisations, and the implications of both internal factors such as culture and structure, and external factors such as the international business environment. The subject explores topics such as leadership, motivation, communication, performance management, diversity and corporate social responsibility as practised in multi-nationals. Students relate and apply academic theory to real world contexts and examples. Students are encouraged to think, analyse, discuss, research, and recommend solutions to the issues they analyse. Students are also encouraged to integrate what they learn in other subjects to the knowledge they develop in TBS981.
This course provides an opportunity for specialised study within the Quality management program, by developing the following frameworks of understanding: 1) the terminologies and purposes of Quality Assurance; 2) studies of selected methodologies Quality Assurance; 3) a case study in quality assurance: 4) preparing an organisation for a selected QA accreditation.
Description: The objective of this subject is to provide a background in global marketing and both a theoretical and practical perspective to advertising communications and promotion management in a global economy. Thus, by adopting the perspective of the product manager or marketing manager, the subject examines the development and implementation of advertising and promotional programmes to facilitate global marketing.
Description: The main objective of this subject is to provide students a comprehensive understanding of major aspects of the international business environment. Knowledge and application of theory and concepts of international business environment to deal with challenges of the international business environment, cross-cultural similarities and differences between cultures, international politics and legal frameworks, relevant theories of trade and foreign direct investment, foreign exchange markets and emergence of international financial markets, the influence of the regional economic and political integration, understanding emerging markets, global market opportunity assessment, foreign direct investment and collaborative ventures, as well as issues related to current global business environment will be explored and studied. The development of the student's analytical, written communication, critical thinking skills will also be emphasized in this subject.
This subject provides students with the ability to reflect upon and improve their capacity to act effectively as an innovator and change agent. It introduces students to the nature of power and politics in organisations, how this dimension of organisational life impacts upon individual careers and organisational success, commonly recommended approaches and techniques for managing politics, and the personal and ethical issues involved in either participating in or abstaining from politics. The subject reviews current management research on organisational politics and change management, and provides checklists, case studies, guidelines and exercises for improving the students’ practical knowledge and experience.
Pre-requisite: Capstone subject. This subject should be taken in the final semester of the MIB degree program
Description: This subject is a capstone subject of the MIB program which introduces foundations of global strategy and develops knowledge in formulating strategy for firms undertaking international business. Students will apply these theoretical concepts, models and frameworks related to business, corporate, and international level strategies, together with knowledge acquired in their earlier studies, to address strategic issues faced by international business organisations. Case study based teaching and learning is extensively used in class room discussion, team works, and final examinations. Students will also be required to complete an assignment by collecting and critically analysing data relating to firms, industries and countries using internet and library sources before making recommendations.
OPS 957- Quality Management in Public Sector
Description: This subject examines why, what and how quality management should be applied in the public sector. It reviews how managers in the public sector create public value by delivering services effectively and efficiently. It also critically assesses various concepts, tools and frameworks, such as process reengineering, performance measurement, employee engagement, kaizen, and lean delivery, for their ability to review value creation and measure service quality across a wide spectrum of services from healthcare, education to transportation. An international best practice approach will be adopted in the general delivery of the subject, providing the backdrop against which public sector services in the region can be compared.
OPS 958 - Quality Management in Healthcare
Description: Health care is a service oriented industry in both public and private sectors. Quality management has been applied to health care for many years. Many health care organizations have introduced Total Quality Management philosophies and frameworks in their day to day operations. Most of them have gone even further and have been accredited on quality standards and an even smaller group has qualified for quality excellence awards. In this subject we examine the use of concepts like process management, change management, business analytics, reporting etc. in health care organizations. We then explore the use of Quality Management philosophies, frameworks, standards and excellence awards in health care. An international perspective will be adopted in the delivery of the subject, serving as a platform to compare practices in the region with those at the world’s best.
1Students of Supply Chain management will be provided with opportunities to study quality management from a supply chain perspective.