Skip to main content
Marketing students triumph in regional research competition

Marketing students triumph in regional research competition

Wednesday, 08 May, 2019

A team of students from the University of Wollongong in Dubai (UOWD) has won the runner’s up prize at the 7th annual edition of the prestigious Abu Dhabi University Undergraduate Research Competition. A second team from the University was also shortlisted to present at the finals of the event.

Senior marketing students, Marium Atiq, Amina Mahmood, Pearl Crasto and Manasa Sridhar initiated their research as part of the University’s Integrated Marketing Communications course. Their comprehensive paper, entitled ‘Cross Cultural Study of Attitude Towards Advertisement Among Millennials’ took them to second place in the HRM, Management and Marketing category of the competition, which saw them win AED 2,500 in prize money.

The second team of fellow marketing students developed their study on the impact of financial literacy in UOWD’s Consumer Behaviour course and were also successful in reaching the final stage of the competition.

Both teams from UOWD were shortlisted to present their research projects in the finals following a rigorous shortlisting process that saw over 700 original submissions narrowed down to 261 for the grand finale of the competition hosted in the capital on 29 April.

The Abu Dhabi University Undergraduate Research Competition is the region’s largest annual research event which this year saw 44 universities participating from across the GCC. The award ceremony for this year’s event was held under the patronage of His Excellency Hussain bin Ibrahim Al Hammadi, UAE Minister of Education.

Supervising both teams from UOWD, Assistant Professor, Dr Ali Bhayani commented: “This is great platform encouraging universities to promote scientific research among undergraduate students.  With two of our teams making it through to the last round, it is positive reflection on the success of our teaching-research nexus at UOWD”.

Representing the triumphant team, Marium Atiq said, “The thrill of competing with students from all over UAE and being able to present our university amidst them was new and exciting. This competition allowed us to grow and learn as a team, teaching us to think out of the box and be innovative. The entire process was challenging - it required us to explore our capabilities and leave no stone unturned in our research”.

Marketing students triumph in regional research competition

UOWD in the news

Undergraduate Scholarships for International Students at University of Wollongong, 2019

Smartiz Career

University of Wollongong, Dubai  Campus invites applications for the undergraduate Academic Merit Scholarship open to international students for 2018/2019 academic session. More…

“Businesses of the Future” Forum Calls for Instilling Culture of Inclusion & Innovation to Bolster Businesses Sustainability Agenda in Technological Revolution Era

MENA Herald

Dr. Al Gurg pointed out that the future of businesses is based on key pillars. More…

New horizons, careers and opportunities for students

Khaleej Times

The fast pace at which the world is changing obviously has its impact on what we need to learn. More…

Popular degree programmes in the UAE

Khaleej Times

Many courses are popular in the UAE due to the scope in the country and the various areas covered within the field. More…

Get to Work This Summer!

Education UAE magazine

Internships are a great way to gain work experience, but how do you get a good summer internship and what are employees looking for?. More…

Dubai Nurses Required to Go Back to School

Education UAE magazine

Dubai Healthy Authority has announced that licenses to practice as a Registered Nurse will only be provided to applicants who have a Bachelor of Nursing degree, effective by 2020. More…

Lock your phones in class and win fee waivers

Gulf Today

A new initiative to encourage students not to use mobile phones in classrooms has been receiving an impressive response. More…

University of Wollongong Dubai launches first model United Nations conference

Edarabia

UOWD hosted its first ever Model United Nations (MUN) conference to discuss current world issues. More…

The Assembly announces winners of 2019 Show & Tech

FUTUREDXB

The Assembly, the region's first Smart Lab-Maker Space and Community Learning Initiative based in Dubai, concluded its second Show & Tech. More…

'Businesses of the Future' forum to discuss innovation & sustainability

Gulf Today

(DBWC) will organise, in collaboration with UOWD and the UN, a forum entitled “Inclusion, Innovation, & Sustainability: Businesses of The Future”. More…

Copyright © 2020 University of Wollongong in Dubai   | Privacy | Disclaimer | Site map

Enquiry Form
WhatsApp