Skip to main content

UOWD Marketing Strategy Students Visit Ajmal Perfume Factory

Wednesday, 24 February, 2010

UOWD postgraduate students from the marketing strategy class visited the Ajmal Factory as part of their academic project. Ajmal is positioned as an oriental perfume brand, proud of its strong oriental heritage yet modern in outlook. It was surprise to the visiting team to know that Ajmal is a regular consultant for western perfume brands. The students were pleasantly surprised by the technology and science behind the making of a perfume. The Ajmal team hosting the UOWD students included Arman Hazorika, Head of Corporate Communications & CRM Division, Zubair Haider and Vinod. They spent time explaining the history of the brand, the brand values and the market in which they operate. Students were introduced to the concept of the "Nose- a person who has the gift of smell and knowledge that actually drives the huge portfolio of scents that Ajmal perfumes produces. The factory can produce as many as 50,000 bottle of scents in a day, without compromising the brand commitment to quality. Ajmal has fixed prices and will only produce scents for which the ingredients are available based on their standards. If the quality of raw material is not available, the factory will not produce the scent. Each student was given a CD on the history of the company and complimentary perfumes. The UOWD team was led by Dr. Melodena S. Balakrishnan. The students came from as far as Fujairah and Abu Dhabi for this visit.

UOWD in the news

Bodour Al Qasimi promotes Mohammed Al Musharrakh to CEO of ‘Invest in Sharjah’

By Gulf Today, Gulf News, Total UAE

Mohammed Juma Al Musharrakh had been appointed Chief Executive Officer of the Sharjah FDI Office (Invest in Sharjah). More...

UOWD hosts inaugural Middle East CASE Conference

By Yahind

Conference supports advancement of education in the region through shared insights and knowledge. More...

Indian Billionaire B. R. Shetty Is Now Venturing Into Higher Education

By Dubai Forum, Wealth-X

After building a healthcare empire in the U.A.E., Abu Dhabi-based Indian billionaire B. R. Shetty is entering the region’s lucrative higher education sector. More...

Sarra scoops multiple honours in rowing and swimming

By Khaleej Times, The Middle East North Africa Financial Network

Rising sporting star Sarra Lajnef continues to excel in rowing and swimming championships in the region. More...

Dubai Electronic Security Center Receives Overwhelming Interest From Regional and Global Universities For The AED 700,000 ‘Innovation In Cyber Security Award' Competition

By Dubai PR Network, Total UAE, The Middle East North Africa Financial Network

Call for submission for the ‘Innovation In Cyber Security Award’ has earned overwhelming response from regional and global universities. More...

UOWD logistics students tour Jebel Ali Port in Dubai

By Arabian Industry, Dubai Forum

The Master of Science in Logistics at UOWD has been running in the UAE for the last 10 years and is one of the region’s most popular postgraduate courses. More...

Career focus need not stymie personal advancement

By Gulf News Smart Edition

Commitment to study runs deep in employed aspirants, experts say. More...

Most postgraduate students are working people

By Gulf News,

Most of the postgraduate students in the UAE are working people, said universities in the UAE. More...

Chairman Of Dubai-Based University Awarded Order Of Australia

By UAE Today, YaHind, Dubai Forum, Dubai Informer, Go Dubai

Peter Robson, Chairman of the University of Wollongong in Dubai’s, UOWD, Board, has been awarded the Order of Australia, OA. More...

9th Sustainable Development & Inclusive Growth Congress discusses ways to achieve global sustainability

By Go Dubai

Congress focused on the need to follow the principles of sustainable development and inclusive growth to meet global challenges and global sustainability More...

Copyright © 2018 University of Wollongong in Dubai   | Privacy | Disclaimer | Site map