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UOWD quality expert honoured with the ASQ-UAE Quality Professionals Award

UOWD quality expert honoured with the ASQ-UAE Quality Professionals Award

Thursday, 29 November, 2018

Quality management and business excellence expert, Dr Flevy Lasrado, recently received the ASQ-UAE Quality Professionals Award during a prestigious award ceremony held at the Taj Dubai.

Dr Flevy, Assistant Professor specialising in Quality Management at the University of Wollongong in Dubai (UOWD), received the award in recognition for her outstanding professional achievements and publications in quality and business excellence in the region. The award was presented to her by Mr Elmer K. Corbin, Chairman of the Board, ASQ and Director and Global Delivery Excellence Leader, IBM Watson Health, USA and Mr Ali Ibrahim, Deputy Director General for Executive Affairs - Dubai Economic Department.

Launched in 2015 in the UAE, under the patron of Dubai Economy’s Business Excellence division, the award is the first award of its type in the Middle East carrying global ASQ brand with the aim to recognise outstanding quality professionals of the region based on the principles of fairness, transparency, objectivity, independence with high standards and performance.

Prior to announcing the award recipients, Mr William Troy, CEO, American Society for Quality in the USA, emphasised the importance of quality professionals, their work in the region and the need to recognise their achievements.

Upon receiving the award, Dr Lasrado said: “I am honoured and feel blessed to have received this award. I made a humble entrance into the realms of quality and excellence years ago, and I believe I have made my journey to mark new ways of excellence, with the boundless learning platform and support of ASQ and UOWD”.

“Quality is about creative thinking and finding endless new means of serving a customer who is immensely engaged and entwined in the crux of the digital era. Salutes to ASQ’s MEA determination in their efforts to drive to shape and build leaders for the future in the region”.

Professor Mark Gabbott, Dean of the Faculty of Business at UOWD, attended the award ceremony and reconfirmed the University’s commitment to offer curricula that focusses on current and modern knowledge in order to prepare students for their future roles in the global market.

“In a very competitive world, the next generation of future leaders need to stay abreast with the latest trends and research in their respective fields. UOWD is in the forefront of providing an education that is innovative, research based on focussed on the ever changing needs of the market.  Dr Lasrado has shown incredible initiative in shaping the Quality Management curriculum at the University and I would like to congratulate her on receiving this award”, Professor Gabbott commented. 

Dr Lasrado periodically infuses curriculum with up-to-date cases and cutting edge research in the field. Her ground-breaking research in this arena is now published by international publishers such as Springer Nature, Palgrave UK and Routledge UK – the world's leading academic publisher in the Humanities and Social Sciences.

The Master of Quality Management is a long standing academic program at UOWD and is constantly reviewed to meet industry needs. UOWD now accepts applications for Spring 2019. Semester starts 3 February.

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