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Bachelor of Business Administration (BBA) Degree

The Bachelor of Business Administration (BBA) program will provide you with a firm foundation in the fundamental principles of business.

The BBA program will help you to develop the knowledge and skills required for entry level positions across a range of sectors and professions. The program will help you develop the ability to identify, analyse, and solve complex business problems across a range of business functions, including general management, marketing, administration, human resource management, economics, and accounting. The BBA will give you the versatility that is much sought out amongst employers, and it is also the ideal program for aspiring entrepreneurs.

4 Years - Full-time

Spring - February
Summer - June
Autumn - September

Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)


Career Opportunities

The University of Wollongong in Dubai Bachelor of Business Administration (BBA) program covers a comprehensive range of business disciplines, giving you the versatility that is much sought after amongst employers. The UAE’s rapid growth as a major international business hub means there are a wealth of employment possibilities for BBA graduates, in disciplines such as:

  • Sales and Marketing
  • General Management
  • Business Administration
  • Business Management
  • Human Resource Management
  • Banking
  • Real Estate
  • Trade
  • Manufacturing

Accreditation and Recognition

This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Program Structure

To qualify for award of the degree of Bachelor of Business Administration, a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 60 cp of General Education, 120 cp from program core and 24cp of Electives of which no more than 2 can be at 100 level and none from the list of General Education subjects. A compulsory capstone subject is undertaken in the final year.

Program Core

Subject Title Subject code Credit points
ACCY111 Accounting Fundamentals in Society 6
ACCY112 Accounting in Organisations 6
COMM101 Principles of Responsible Business 6
COMM121 Statistics for Business 6
ECON100 Economic Essentials for Business 6
ECON102 Economics and Society 6
ACCY211 Management Accounting II 6
FIN 111 Introductory Principles of Finance 6
MARK101 Marketing Principles 6
MGNT102 Business Communications  6
MGNT110 Introduction to Management
FIN 226 Financial Markets and Institutions 6
MARK270 Services Marketing
MGNT201 Organisational Behaviour 6
MGNT206 Managing Human Resources
MGNT215 Small Business Management
ECON332 Managerial Economics and Operations Research
MGNT314 Strategic Management
MGNT389 International Business Management
COMM331 (Capstone) Integrative Business Capstone 6
Plus 24 cp of electives from either 100/200 or 300 level subjects


General Education (GED)

Students are required to complete 60 credit points of General Education from the following seven (7) categories:
Subject Code Subject Title Credit points
English, Arabic or other languages (18cp)
GED 010 Academic Study Skills 1 12
GED 020 Academic Study Skills 2 6
Information Technology and Mathematics (12cp)
MATH060 Foundation Mathematics for Business 6
OPS 113 Business Oriented Information Systems 6
Islamic Studies or History or Culture (6cp)
ARTS017 Islamic Culture 6
One subject from Natural or Physical Sciences (6cp)
ENVI030 Environmental Science 6
PHYS030 Foundation Physics 6
One subject from Humanities or Arts (6cp)
ARTS035 Introduction to Philosophy 6
LAW 101 Law, Business and Society 6
One subject from Social or Behavioural Sciences (6cp)
PSYC015 Introduction to Psychology 6
SOC 103 Introduction to Sociology 6
Innovation and Entrepreneurship (6cp)
INE 301 Fundamentals of Innovation and Entrepreneurship 6



Students are expected to complete 4 electives (24 cp) from 100, 200 or 300 levels.

For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below:

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