العربية    中文    русский    Français
Student Portal Staff Portal Online Payment
University of Wollongong in Dubai University of Wollongong in Dubai
  • About
    • Our Campus
      • About Dubai
      • 360° Virtual Tour
    • Accreditation
    • Rankings
    • UOW Australia
    • UOW Global Network
    • President’s Message
    • UOWD Board
    • UOWD Advisory Council
  • Degrees
    • Bachelors
      • Business & Commerce
        • Bachelor of Business (Accountancy)
        • Bachelor of Business (Finance)
        • Bachelor of Business (Human Resource Management)
        • Bachelor of Business (International Business)
        • Bachelor of Business (Management)
        • Bachelor of Business (Marketing)
        • Bachelor of Business Administration
      • Computer Science
        • Bachelor of Computer Science
        • Bachelor of Computer Science (Big Data)
        • Bachelor of Computer Science (Cyber Security)
        • Bachelor of Computer Science (Game and Mobile Development)
      • Engineering
        • Bachelor of Engineering (Honours) - Civil Engineering
        • Bachelor of Engineering (Honours) - Computer Engineering
        • Bachelor of Engineering (Honours) - Electrical Engineering
        • Bachelor of Engineering (Honours) - Mechanical Engineering
        • Bachelor of Engineering (Honours) - Telecommunications Engineering
      • Healthcare
        • Bachelor of Nursing (Conversion)
      • Information Technology
        • Bachelor of Business Information Systems
      • Media & Design
        • Bachelor of Communication and Media (Digital and Social Media)
        • Bachelor of Communication and Media (Marketing Communication and Advertising)
        • Bachelor of Communication and Media (Screen Media Production)
        • Bachelor of Communication and Media (Visual Communication Design)
    • Masters
      • Business & Commerce
        • Global Executive Master of Luxury Management (GEMLux)
        • Master of Applied Finance (Corporate Treasury)
        • Master of Applied Finance (Investing)
        • Master of Business Administration
        • Master of Business Analytics
        • Master of Financial Management
        • Master of Human Resource Management
        • Master of Innovation and Entrepreneurship
        • Master of International Business
        • Master of Management
        • Master of Marketing
        • Master of Supply Chain Management
      • Education
        • Graduate Diploma in Educational Studies
        • Master of Educational Studies
      • Engineering
        • Master of Engineering Management
      • Healthcare
        • Master of Nursing
      • Information Technology
        • Master of Information Technology Management
      • Media & Design
        • Master of Media and Communication
      • Political Science
        • Master of International Relations
    • Doctorate
      • Business
        • Doctor of Philosophy (PhD)
    • Graduate Certificates
      • Graduate Certificate in Business
      • Graduate Certificate in Human Resource Management
      • Graduate Certificate in Marketing
    • Pathway Programs
      • NCUK - International Foundation Year
      • UOWD Freshman Year
  • Training
    • Study English
    • English Testing
    • Languages
    • Short Courses
  • Join UOWD
    • Why UOWD
    • Fees
      • Bachelor's Degree
      • Master's Degree
    • Admission Requirements
      • Bachelor’s Degrees
      • Master's Degrees
    • Scholarships
    • Education Agents
  • Student Life
    • Academic Calendar
      • Bachelor's Degree
      • Master's Degree
    • International Students
    • Visas
    • Health Information
    • Student Accommodation
    • Career Development
    • Transportation
    • Clubs and Sports
    • Transfer to Australia
  • Alumni
    • Alumni Benefits
    • Alumni Success Stories
    • Alumni Awards
    • Alumni Career Network
    • UOWD Graduates
  • Teaching
    • Faculties
    • Blended Learning
    • Library
    • Trimester System
    • Academic Integrity
  • Research
    • Research Sectors
    • Research Excellence
    • Research Interests
    • Research Projects
    • Research Grants
    • Research Awards
  • Media
    • News
    • Events
    • Blog
    • Gallery
    • Downloads
      • Annual Report
      • Brochures
      • Logos
  • Contact
    • Application Form
    • Online Payment
    • Feedback
    • Work at UOWD
  • Open Day: Saturday 11th Jun, 2022 from 3pm to 7pm - Register now
Enquire Apply

Executive Master of Business program: How to keep the competitive edge in business

  • Home
  • Media
  • Blog
  • Executive Master of Business program: How to keep the competitive edge in business

Executive Master of Business program: How to keep the competitive edge in business

Monday, 03 September, 2018


Despite the nature of a given business and its size, most businesses have one thing in common, and that is the life cycle which can be divided into four stages.

Introduction of a business:

The first and initial stage of the life cycle of a business is exciting.

In most cases, it would have all started with an idea for a product service that can benefit a certain market audience and ecosystem. Determining whether a product or service is bound to be a success in the market, extensive research should have been made up till this stage, including studying the market carefully by conducting a competitor analysis for a chosen territory, and focusing on a target segment.

There are various ways in approaching this, and a detailed SWOT analysis i.e. is an effective first step to determining internal and external factors that can influence a company to be a success in the chosen region. Depending on the line of the business, and after having laid the ground work, the launch of the company would be scheduled. This is usually accompanied with a detailed marketing plan that includes activities to promote the product/ service in order to introduce it to the public.

Implementing a marketing strategy with innovative ideas, tailored to the company and the individual message it is planning to convey to the public is advisable at this point. Strategic networking with the target audience and spreading the word about the new business is an efficient and cost-effective Business Development tool that many businesses utilize in this day and age.

Growth- Maturity

Once the business has taken off, the next stage will be its growth and maturity. Some businesses grow rapidly whereas others grow slowly.

Ideally a business should grow a minimum of 5% yearly in order to remain competitive and on top of its game. If this point has been reached successfully, the growth should remain constant and the business structure should be in place by now, including having a set of employees. This is also the point when businesses decide to either remain constant or invest more in order to growing it further.

Any potential warning signs at this stage should be taken seriously as these can determine whether the business will regenerate itself or decline.

According to Shailesh Dash, the Founder and CEO of Al Masah Capital Management Limited, the following sectors will experience significant growth over the next years in the UAE.

  • Healthcare
  • Education
  • Food and Beverage
  • Transportation and Logistics
  • E-Commerce

Regeneration / Decline

There are various indications that a business is at the verge of declining, and besides the obvious decrease in the cash flow, chances are that there have been various warning signs prior to a visible decline that have been ignored or not taken seriously. Investing in new technologies or reinventing new products/ services to match the market may be tactics to implement in order to prevent to further decline. Changing strategies and direction may be needed in order to reinvent and reinvest wisely or to cash out. Regardless of which route the business decides to take, it is advisable to weigh the options and potentially consider effective exit strategies if applicable.

Corporate Strategy Implementation:

Eliciting and implementing a tailored corporate strategy is crucial for each business. Whereas many businesses outsource this service, there are a few businesses that possess over the ability to implement the strategies in- house. This is not only more cost effective in the long run, but it also increases the efficiency and longevity of the success of a business when implemented correctly.

“A deep and clear understanding of the life cycles of a business by senior professionals, can result in gaining a competitive edge in the market.”

(Program Director, Dr Mohan Guruswamy).

The UOWD’s ‘Executive Master of Business Program’ (EMBA), includes a unique and real-life business life cycle approach, and the program covers the transition through each phase of the process of a business, from the startup/ introduction to the developing phase. With ever growing and developing industries and economies, it is crucial for the leaders of the future to stay up till date with changes in ecosystems in order to utilize these as opposed to giving in to setbacks.

The best possible way to contribute to the success of a given business is to be educated not only about “Today’s ‘Best Practices” but also the ‘Next Practices’ of the future as this will increase competitiveness in the market significantly.

‘The Executive Master of Business’ (EMBA) program of the UOWD enables high potential professionals to equip themselves with competencies that are relevant to thrive and remain successful in today’s market.

‘The Executive Master of Business’ (EMBA) program of the UOWD is based on the top-ranking course designed by the Sydney Business School and it is delivered by a team of highly qualified academics and supported by industry experts.

Related Blogs

27 Oct 2018
A Brave New World - A Guide To Thrive In The Digital Age

With massive ongoing changes in our socio-economic environment it is inevitable to wonder what kind of skills are required to thrive in the ‘Brave New World’ we live in.

Read More
24 Sep 2018
Kickstart your Tech company

Whereas graduating from university can come with a big sigh of relief and a dose of excitement for everything that is yet to come, you might end up finding yourself at the verge of having to make a decision of either going into employment or starting ..

Read More
28 Aug 2018
Language proficiency for Higher Education

If you are considering to study abroad and you are not from an English-speaking country most educational institutions are likely to request an English proficiency test. This might sound scary but no need to panic as the English test can be a great way ..

Read More
07 Aug 2018
How Technology will impact jobs of the future

With the rise in emerging technologies, it is apparent that these rapid developments will have significant impacts on our daily lives as well as the future of work. With Souq.com, Careem, Fetchr and many more UAE incubated technology inventions, Dubai ..

Read More
23 Jul 2018
How a postgraduate degree will boost your career

No matter if you are already working or still studying for an undergraduate degree, going into higher education and obtaining a Postgraduate diploma or a Masters degree may benefit you in various ways. It not only benefits you professionally, e.g. it ..

Read More
01 Jul 2018
College curricula for higher education in the UAE

The UAE is home to a number of globally recognized and reputable educational institutions and due to the increasing number of expatriate families relocating to the MENA region various international higher educational institutions are setting foothold ..

Read More
14 Jun 2018
Getting prepared for a future career whilst at University

Regardless of the current stage of your studies, it is never too early to start preparing for your future career. Of course there is a slight chance that you planned it all out, but chances are that by the time you graduate you would have changed your ..

Read More
29 Mar 2018
5 reasons why women should consider a future in STEM

The Science, Technology, Engineering and Mathematic (STEM) industry is developing at a rapid pace and is becoming one of the highest paying sectors. With this in mind, there is no doubt that a career in this direction will be of interest to new or ..

Read More
View All

Open Day

Do you know that our next Open Day is on Saturday 11th June, 2022?
Join our experts to learn more about our degrees, and how you can enrol in our autumn intake which starts on 26th September.


Register Now Upcoming Open Days

Established in 1993, University of Wollongong in Dubai (UOWD) is the first international Australian university in the UAE, and is now part of a global brand that has campuses in Australia, Hong Kong and Malaysia.

Location

University of Wollongong in Dubai is located in the heart of Dubai's vibrant education and training cluster, Dubai Knowledge Park.

Directions

Forms

Forms footer menu

  • Application Form
  • Visa Application Form
  • IELTS Application Form
  • Referee Report
  • Scholarship Form
Quick Links

Quick links footer menu

  • Our Campus
  • About Dubai
  • Mission & Vision
  • Career Paths
  • Payment
  • Events
  • News
  • Library
  • UniClinic
  • IT Services
  • Legal Services
  • Downloads
Contact us

University of Wollongong in Dubai
UOWD Building, Dubai Knowledge Park
Dubai, United Arab Emirates
P.O. Box 20183

Toll-free 800-UOWD, or +971 4 278 1800
[email protected]

Stay Connected
  • Copyright © 2022 University of Wollongong in Dubai

  • Privacy
  • Disclaimer
  • Site map

This website uses cookies to ensure you get the best experience on our website.

Learn More