Master of Business (Marketing)
The Master of Business (Marketing) program at the University of Wollongong in Dubai is ideal for managers and middle managers seeking to further their careers in marketing; a field increasingly important for organisations to deliver value through their products and services.
You will have the opportunity to study a wide range of advanced topics in marketing and gain profession-oriented specialist marketing skills required to excel in management roles. You will be trained to formulate strategic plans, evaluate marketing theories and frameworks, design projects using market research tools. Be equipped with the high-level skills to generate and position products and services for the market.
Note: Degree name to be changed to Master of Marketing for students commencing in September 2021 (Autumn 2021 intake).
Winter - January | Spring - April | Summer - July | Autumn - September
Dr Flevy Lasrado
BA,Bangalore University, MBA, Quality Management, PhD University of Salford, UK
Prior to joining UOWD, she taught both MBA and undergraduate degree courses at various universities in Dubai. She carries extensive experience in quality assurance and institutional effectiveness ...
Career progression is rapid in the marketing field and the MBus (Marketing) program will help you to achieve the highest level in your chosen sector. Typical areas include:
- Public Relations
- New Product Development
- Market Research
- Direct Marketing
- Brand Management
- Web Marketing
Chartered Institute of Marketing, UK (CIM)
The program is accredited by the Chartered Institute of Marketing, UK (CIM). As per this accreditation, students graduating from the MBus (Marketing) program are given direct entry to the Diploma in professional marketing of CIM, with exemption. CIM qualifications are highly sought after by employers and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Accreditation and Recognition
All Business programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). Also, all Business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).
All MBus programs are also quality assured by UOW Australia, which is registered with the Australian Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of higher education in Australia. Upon graduation, students can choose either a degree certificate from UOWD or a degree certificate from the University of Wollongong Australia.
The Master of Business program also offers specialisations in Human Resource Management, Financial Management, Innovation and Entrepreneurship, International Business and Management. If you decide you would like to complete two MBus specialisations when you enrol at UOWD, there are arrangements in place that mean you can do this in in minimal time. Connect with us to find out more.
The maximum requirement to graduate from a single specialisation MBus program is twelve (12) subjects. However, if you have completed a Bachelor degree in a relevant area or a UOWD Graduate Certificate in Business, you may be able to complete the MBus program in a total of ten (10) subjects in line with UOWD’s policy on Credit for Prior Learning. Your eligibility for Credit for Prior Learning will be decided in consultation with UOWD’s Faculty of Business office prior to the beginning of the program.
To complete a single specialisation, it will normally take you ﬁve or six semesters (based on 3 mandatory semesters per year where you take 2 subjects). At this rate, the degree can be completed within two years or less. If you take 3 subjects per mandatory semester, you can fast-track your degree and complete the program in four or five semesters (just over a year). Classes are held from 6:00pm - 9:30pm, Sunday to Thursday, with occasional Saturday classes. Each subject requires one evening of attendance for 11 weeks.
Your program of study will be as follows:
|Level||Subject Code||Subject Name|
|Common Business Foundation*||ACCY801||Accounting and Financial Management|
|ECON802||The Economics of Global Business Challenges|
|MGNT803||Organisational Behaviour and Management|
|MARK804||Principles of Marketing Management|
|Specialisation Subjects||MARK940||Marketing Communications|
|MARK977||Research for Marketing Decisions|
|Electives**||MARK997||Retail Marketing Management|
|MARK957||International Marketing Strategy|
|MARK938||Managing Services and Relationship Marketing|
|MARK980||Strategic Brand Management|
|OPS908||Supply Chain Management|
|MGNT923||Contemporary Issues in International Business|
|MARK956||Creating and Marketing New Products|
|Capstone Project||MGNT922||Business Research Project|
* If you are eligible for credit for prior learning from all four foundation subjects, you will be required to complete two further elective subjects from within your specialisation.
**Students are required to choose two electives from the approved list.