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Bachelor of Communication and Media: Digital and Social Media

The Digital and Social Media specialisation will enable you to learn through project development. 

From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you.

The program will enable you to create work that meets the needs of users and clients, and how to use feedback to grow your project potential.

4 Years - Full-time

Spring - January
Summer - June
Autumn - September

Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)


Attend our upcoming Degree & Career Path Counseling Day and meet our academic and admissions staff to find out more about your chosen program. Register now!

UOWD is committed to providing you with the necessary assistance in the current situation. Our Recruitment & Admissions team is ready to assist prospective students and their parents with the necessary career path and program guidance via several online platforms. Visit the below link to book a Digital One-to-One Consultation with our Admissions team based on your convenience.
Book now!

Career Opportunities

As a graduate of this program you will be a changemaker in digital media, proficient in content production, curation and analysis. You will be prepared for an exciting range of professional roles, such as:

  • Social Media Management
  • Digital Marketing
  • Social Media Content Producer
  • Digital Game Development
  • Creative Entrepreneurship

Accreditation and Recognition

Accreditation and Recognition

This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Program Structure

To qualify for the award of the degree of Bachelor of Communication and Media, a candidate shall accrue an aggregate of at least 204 Credit Points (cp) comprising of the below:

  • 60cp of General Education subjects
  • 48cp of Program Core subjects
  • 48cp of Specialisation Core subjects
  • 48cp of Electives

Program Core

Subject Code Subject title Credit Points
BCM 110 Introduction to Media and Communication 6
BCM 111 Global Media and Culture 6
BCM 113 Media Ethics 6
BCM 114 Making Media 6
BCM 212 Understanding Research Practice 6
BCM 222 Global Media and Social Justice 6
BCM 241 Media, Audience, Place 6
BCM 312 Emerging Issues in Media and Communication 6
BCM 313 The Future of Work


Specialisation Core

Subject Code Subject title Credit Points
BCM 112 Emergent Media 6
BCM 206 Global Networks 6
BCM 214 Digital and Social Innovation 6
BCM 215 Game Media 6
BCM 325 Future Cultures 6
BCM 300 Game Making 6
BCM 303 Collaborative Production Workshop 6
BCM 302 Advanced Digital Media Project 6

Plus 8 (48cp) electives. Zero level (00) subjects cannot be taken as electives

General Education (GED)

Students are required to complete 60 credit points of General Education from the following seven (7) categories:

Subject Code Subject Title Credit Points
English, Arabic or other languages (18cp)
GEDA010 Academic Language Skills 6
GEDB010 Research Language Skills 6
GED 020 Academic Study Skills 2 6
Two subjects from Information Technology and Mathematics (12cp)
MATH060 Foundation Mathematics for Business 6
CSIT111 Introduction to Programming 6
CSIT128 Introduction to Web Technology 6
ISIT301 Professional Practice and Ethics 6
Islamic Studies, History or Culture (6cp)
ARTS017 Islamic Culture 6
Natural or Physical Sciences (6cp)
ENVI030 Environmental Science 6
One subject from Humanities or Arts (6cp)
ARTS035 Introduction to Philosophy 6
LAW 101 Law, Business and Society 6
Social or Behavioural Sciences (12cp)
PSYC015 Introduction to Psychology 6
SOC 103 Introduction to Sociology 6



Acting Program Director

Dr Michael L. Mallory

Dr Michael L. Mallory
Assistant Professor
PhD Philosophy, Art and Critical Thought (PACT) European Graduate School, Saas Fee, Switzerland; MA Media and Communication, European Graduate School, Saas Fee, Switzerland; BS Social Science, Portland State University, Portland, OR, USA

Dr Michael believes some of the most meaningful learning happens when students are able to take ownership of their education...

Read more


For more information on fees and scholarships, entry requirements, application procedures, academic timetabling and information about credit for prior learning, please follow the links below:

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