Bachelor of Communication and Media: Visual Communication Design
The Visual Communication Design specialisation at the University of Wollongong Dubai allows you to develop skills in graphic design for both traditional and emerging media.
You will learn graphic design principles and practices, while working on client-driven design projects for print, online, mobile and emerging platforms. As part of the course, you will be introduced to the principles of typography and illustration, the fundamentals of interactive UI/UX design, motion graphics, animation and much more.
You will study the ways in which emerging digital platforms are changing the context for visual communication design, both in a regional context and internationally.
You will graduate with flexible visual design skills, ready for new career opportunities that focus on communicating messages visually across a broad spectrum of contexts and media.
Duration
4 Years - Full-time
Intakes
Spring - January
Summer - June
Autumn - September
Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)
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Career Opportunities
As a graduate of this program you will be a creative visual communicator, prepared for a range of roles, such as:
- Interaction Designer
- User Experience Designer
- Motion Graphics Designer
- Graphic Designer & Illustrator
- Visual Communication Specialist
- Environment Designer
Accreditation and Recognition
This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.
In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.
Program Structure
To qualify for the award of the degree of Bachelor of Communication and Media, a candidate shall accrue an aggregate of at least 204 Credit Points (cp) comprising of the below:
- 42cp of General Education subjects
- 48cp Core subjects
- 48cp Specialization subjects
- 48cp BCM Electives
- 18cp Additional Electives
Program Core
| Subject Code | Subject title | Credit Points |
|---|---|---|
| BCM 110 | Introduction to Communication and Media Studies | 6 |
| BCM 111 | Global Media and Culture | 6 |
| BCM 113 | Media Ethics and Law | 6 |
| BCM 114 | Making Media | 6 |
| BCM 212 | Understanding Research Practice | 6 |
| BCM 222 | Global Media and Social Justice | 6 |
| BCM 241 | Media Ethnographies | 6 |
| BCM 312 | Emerging Issues in Media and Communication | 6 |
| OR | ||
| BCM 313 | The Future of Work | |
Specialisation Core
| Subject Code | Subject title | Credit Points |
|---|---|---|
| VCD 101 | Introduction to Visual Communication Design | 6 |
| VCD 102 | Interaction Design Fundamentals | 6 |
| VCD 201 | Typography | 6 |
| VCD 203 | Social Impact Design | 6 |
| VCD 302 | Motion Design | 6 |
| VCD 301 | Professional Design Practice | 6 |
| BCM 303 | Collaborative Production Workshop | 6 |
| VCD 390 | Advanced Design project | 6 |
| Plus 8 (48cp) electives. Zero level (00) subjects cannot be taken as electives | ||
General Education (GED)
All students enrolled starting autumn 2020, must complete 42 credit point of General education as follows:
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| GEDA010 | Academic Language Skills | 6 |
| GEDB010 | Research Language Skills | 6 |
| GED 020 | Academic Study Skills 2 | 6 |
| ARTS317 | Muslim Societies Across the Ages | 6 |
| INE 301 | Fundamentals of Innovation and Entrepreneurship | 6 |
| One subject from Arabic Language * | 6 | |
| One subject from UAE Studies ** | 6 | |
| * Options in Arabic Language | ||
| ARA 101* | Arabic for Beginners 1A | 6 |
| ARA 102* | Arabic for Elementary level users | 6 |
| ** Options in UAE Studies | ||
| PUBH115 | Public Health | 6 |
| URBS103 | Urban Sociology | 6 |
| GEOG222 | Society and Environment | 6 |
| IRAE135 | UAE and International Relations | 6 |
* Placement tests will be conducted in ARA101 and ARA102 at the start of the semester
For students who enrolled prior to Autumn 2020, please refer to the following link
Electives
| 48 cp BCM electives. Zero level (00) subjects cannot be taken as electives. Choose 8 subjects from the list below. | ||
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| BCM 112 | Emergent Media | 6 |
| BCM 206 | Future Networks | 6 |
| BCM 214 | Digital and Social Innovation | 6 |
| BCM 215 | Game Media Industries | 6 |
| BCM 325 | Future Cultures | 6 |
| BCM 300 | Game Experience Design | 6 |
| BCM 302 | Advanced Digital Media Project | 6 |
| BCM 115 | Introduction to Screen Media | 6 |
| BCM 216 | Transmedia Storytelling | 6 |
| BCM 217 | Documentary | 6 |
| BCM 289 | Transnational Media | 6 |
| BCM 320/333 | Digital Asia/Hollywood and Beyond | 6 |
| BCM 322 | Global Media Interventions | 6 |
| BCM 304 | Global Screen Project | 6 |
| MARK101 | Marketing Principles | 6 |
| MGMT102 | Business Communications | 6 |
| MARK221 | PR Concepts | 6 |
| MARK250 | Advertising Practice and Creative Strategies | 6 |
| MARK333 | Integrated Marketing | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK322 | Corporate Identity and Branding | 6 |
| 18 cp Additional Electives: Choose three subjects from the list below | ||
| Subject Code | Subject Title | Credit Points |
| MATH060 | Foundation Mathematics for Humanities | 6 |
| CSIT111 | Introduction to Programming | 6 |
| CSIT128 | Introduction to Web Technology | 6 |
| ISIT301 | Professional Practice and Ethics | 6 |
| MGNT110 | Introduction to Management | 6 |
| ECON102 | Economics and Society | 6 |
| MARK343 | International Marketing | 6 |
**Students wishing to take electives not on this list must receive approval from the Program Director
Acting Program Director
Dr Michael L. Mallory
Assistant Professor
PhD Philosophy, Art and Critical Thought (PACT) European Graduate School, Saas Fee, Switzerland; MA Media and Communication, European Graduate School, Saas Fee, Switzerland; BS Social Science, Portland State University, Portland, OR, USA
Dr Michael believes some of the most meaningful learning happens when students are able to take ownership of their education...
For more information on fees and scholarships, entry requirements, application procedures, academic timetabling and information about credit for prior learning, please follow the links below:
