Bachelor of Commerce: Marketing (BCOM MARK) Degree
Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment.
A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) - Marketing in UAE will prepare you for a career in this dynamic profession.
The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.
Duration
4 Years - Full-time
Intakes
Winter - January | Spring - April | Summer - July | Autumn - September
Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)
UOWD is committed to providing you with the necessary assistance in the current situation. Our Recruitment & Admissions team is ready to assist prospective students and their parents with the necessary career path and program guidance via several online platforms. Visit the below link to book a Digital One-to-One Consultation with our Admissions team based on your convenience.
Book now!
Program Director
Dr Flevy Lasrado
Assistant Professor
BA,Bangalore University, MBA, Quality Management, PhD University of Salford, UK
Prior to joining UOWD, she taught both MBA and undergraduate degree courses at various universities in Dubai. She carries extensive experience in quality assurance and institutional effectiveness ...
Career Opportunities
The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:
- Public Relations Specialists
- Publicity Coordinators
- Media Buyers
- Marketing Research Analysts
- Copy Writers
- Marketing Designers
- Advertising Managers
- Market Business Analysts
- Sales Representatives
- Advertising Executives
- Marketing Consultants
Accreditation and Recognition
All Business programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education – Higher Education Affairs and are licensed by the Knowledge and Human Development Authority (KHDA). Also, all Business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).
In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.
Program Structure
To qualify for award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 42 cp of General Education, 72 cp from program core (including 6 cp Capstone subject) and the specific major requirements.
Program Core
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| MATH060* | Foundation Mathematics for Business | 6 |
| OPS 113 | Business Oriented Information Systems | 6 |
| ACCY111 | Accounting Fundamentals in Society | 6 |
| COMM101 | Principles of Responsible Business | 6 |
| COMM121 | Statistics for Business | 6 |
| ECON100 | Economic Essentials for Business | 6 |
| FIN 111 | Introductory Principles of Finance | 6 |
| MARK101 | Marketing Principles | 6 |
| OPS 216 | Operations Management | 6 |
| MGNT110 | Introduction to Management | 6 |
| Plus at least one of the subjects from the following list | ||
| ECON102 | Economics and Society | 6 |
| ACCY112 | Accounting in Organisations | 6 |
| MGNT102 | Business Communications | 6 |
| COMM331 (Capstone) | Integrative Business Capstone | 6 |
* Challenge tests are available in MATH060. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a score of 60% or above.
Major
| Subject Code | Subject title | Credit Points |
|---|---|---|
| MARK205 | Introductory Marketing Research | 6 |
| MARK210 | Marketing Effectiveness | 6 |
| MARK217 | Consumer Behaviour | 6 |
| MARK333 | Integrated Marketing Communications Strategy | 6 |
| MARK344 | Marketing Strategy | 6 |
| Plus three from the below subjects: | ||
| MARK270 | Services Marketing | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK343 | International Marketing | 6 |
| MARK395 | Tourism Marketing | 6 |
| PLUS, Students must select seven (7) elective subjects of which a maximum of three (3) can be at 100 level and remaining subjects must be at 200 or 300 level. Zero level subjects cannot be taken as electives. | ||
General Education (GED)
All students enrolled starting autumn 2020, must complete 42 credit point of General education as follows:
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| GEDA010 | Academic Language Skills | 6 |
| GEDB010 | Research Language Skills | 6 |
| GED 020 | Academic Study Skills 2 | 6 |
| ARTS317 | Muslim Societies Across the Ages | 6 |
| INE 301 | Fundamentals of Innovation and Entrepreneurship | 6 |
| One subject from Arabic Language * | 6 | |
| One subject from UAE Studies ** | 6 | |
| * Options in Arabic Language | ||
| ARA 101* | Arabic for Beginners 1A | 6 |
| ARA 102* | Arabic for Elementary level users | 6 |
| ** Options in UAE Studies | ||
| PUBH115 | Public Health | 6 |
| URBS103 | Urban Sociology | 6 |
| GEOG222 | Society and Environment | 6 |
| IRAE135 | UAE and International Relations | 6 |
* Placement tests will be conducted in ARA101 and ARA102 at the start of the semester
For students who enrolled prior to Autumn 2020, please refer to the following link
