Bachelor of Commerce: Marketing (BCOM MARK) Degree
Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment.
A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) - Marketing in UAE will prepare you for a career in this dynamic profession.
The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.
Duration
4 Years - Full-time
Intakes
Spring - January
Summer - May
Autumn - August
Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)
Attend our upcoming open days and meet our academic and admissions staff to find out more about your chosen program. Register now!
Career Opportunities
The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:
- Public Relations Specialists
- Publicity Coordinators
- Media Buyers
- Marketing Research Analysts
- Copy Writers
- Marketing Designers
- Advertising Managers
- Market Business Analysts
- Sales Representatives
- Advertising Executives
- Marketing Consultants
Accreditation and Recognition
This program is accredited by the UAE Ministry of Education - Higher Education Affairs and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.
In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.
Program Structure
To qualify for award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 60 cp of General Education, 54 cp from program core, 6 cp Capstone subject and the specific major requirements.
Major
| Subject Code | Subject title | Credit Points |
|---|---|---|
| MARK205 | Introductory Marketing Research | 6 |
| MARK210 | Marketing Effectiveness | 6 |
| MARK217 | Consumer Behaviour | 6 |
| MARK333 | Integrated Marketing Communications Strategy | 6 |
| MARK344 | Marketing Strategy | 6 |
| Plus three from the below subjects: | ||
| MARK270 | Services Marketing | 6 |
| MARK301 | Digital Marketing | 6 |
| MARK343 | International Marketing | 6 |
| MARK395 | Tourism Marketing | 6 |
| Plus 6 electives. Zero level subjects cannot be taken as electives | ||
Program core
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| ACCY111 | Accounting Fundamentals in Society | 6 |
| COMM101 | Principles of Responsible Business | 6 |
| COMM121 | Statistics for Business | 6 |
| ECON100 | Economic Essentials for Business | 6 |
| FIN 111 | Introductory Principles of Finance | 6 |
| MARK101 | Marketing Principles | 6 |
| OPS 216 | Operations Management | 6 |
| MGNT110 | Introduction to Management | 6 |
|
One subject from the following 3 options (6cp):
|
||
| COMM331 (Capstone) | Integrative Business Capstone | 6 |
*Students majoring in Accountancy or Finance must undertake ACCY112. Students majoring in International Business are strongly encouraged to take ECON102.
General Education (GED)
Students are required to complete 60 credit points of General Education from the following seven (7) categories:
| Subject Code | Subject Title | Credit Points |
|---|---|---|
| English, Arabic or other languages (18cp) | ||
| GEDA010 | Academic Language Skills | 6 |
| GEDB010 | Research Language Skills | 6 |
| GED 020 | Academic Study Skills 2 | 6 |
| Information Technology and Mathematics (12cp) | ||
| MATH060 | Foundation Mathematics for Business | 6 |
| OPS 113 | Business Oriented Information Systems | 6 |
| Islamic Studies or History or Culture (6cp) | ||
| ARTS017 | Islamic Culture | 6 |
| One subject from Natural Science (6cp) | ||
| ENVI030 | Environmental Science | 6 |
| One subject from Humanities or Arts (6cp) | ||
| ARTS035 | Introduction to Philosophy | 6 |
| LAW 101 | Law, Business and Society | 6 |
| One subject from Social or Behavioural Sciences (6cp) | ||
| PSYC015 | Introduction to Psychology | 6 |
| SOC 103 | Introduction to Sociology | 6 |
| Plus one further subject (6cp) from: | ||
| Humanities or Arts or Social or Behavioural Sciences | 6 | |
Electives
Students are expected to complete 6 electives (30 cp) from 100, 200 or 300 levels.
Program Leader
Dr Alison Thirlwall
Associate Professor
BA University of East London, MBA Open University, PhD University of Waikato
Dr Thirlwall obtained her PhD from the University of Waikato in New Zealand (a triple accredited business school), specialising in workplace bullying in New Zealand institutes of technology and polytechnics. She also holds an MBA...
For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below:
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