Bachelor of Commerce: Marketing (BCOM MARK) Degree Course

Bachelor of Commerce: Marketing (BCOM MARK) Degree

Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment.

A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) - Marketing in UAE will prepare you for a career in this dynamic profession.

The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.

Note: Degree name to be changed to Bachelor of Business (Marketing) for students commencing in September 2021 (Autumn 2021 intake).

Duration
4 Years - Full-time

Intakes
Winter - January | Spring - April | Summer - July | Autumn - September

Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)

Are you a high school student who is unsure about your future career path and which is the right degree for you?
Visit us at our open day and attend a career talk by Rema Menon on the topic "Road Map to Higher Education"
Register now!

UOWD is committed to providing you with the necessary assistance in the current situation. Our Recruitment & Admissions team is ready to assist prospective students and their parents with the necessary career path and program guidance via several online platforms. Visit the below link to book a Digital One-to-One Consultation with our Admissions team based on your convenience.
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Program Director

Dr Flevy Lasrado
Assistant Professor
BA,Bangalore University, MBA, Quality Management, PhD University of Salford, UK

Prior to joining UOWD, she taught both MBA and undergraduate degree courses at various universities in Dubai. She carries extensive experience in quality assurance and institutional effectiveness ...

Career Opportunities

The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:

Public Relations Specialists
Publicity Coordinators
Media Buyers
Marketing Research Analysts
Copy Writers
Marketing Designers
Advertising Managers
Market Business Analysts
Sales Representatives
Advertising Executives
Marketing Consultants

Accreditation and Recognition

All Business programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and are licensed by the Knowledge and Human Development Authority (KHDA). Also, all Business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Undergraduate Student Guide

Program Structure

To qualify for award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 42 cp of General Education, 72 cp from program core (including 6 cp Capstone subject) and the specific major requirements.

Program Core

Subject Code	Subject Title	Credit Points
MATH060*	Foundation Mathematics for Business	6
OPS 113	Business Oriented Information Systems	6
ACCY111	Accounting Fundamentals in Society	6
COMM101	Principles of Responsible Business	6
COMM121	Statistics for Business	6
ECON100	Economic Essentials for Business	6
FIN 111	Introductory Principles of Finance	6
MARK101	Marketing Principles	6
OPS 216	Operations Management	6
MGNT110	Introduction to Management	6

Plus at least one of the subjects from the following list
ECON102	Economics and Society	6
ACCY112	Accounting in Organisations	6
MGNT102	Business Communications	6

COMM331 (Capstone)	Integrative Business Capstone	6

* Challenge tests are available in MATH060. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a score of 60% or above.

Major

Subject Code	Subject title	Credit Points
MARK205	Introductory Marketing Research	6
MARK210	Marketing Effectiveness	6
MARK217	Consumer Behaviour	6
MARK333	Integrated Marketing Communications Strategy	6
MARK344	Marketing Strategy	6
Plus three from the below subjects:
MARK270	Services Marketing	6
MARK301	Digital Marketing	6
MARK343	International Marketing	6
MARK395	Tourism Marketing	6
PLUS, Students must select seven (7) elective subjects of which a maximum of three (3) can be at 100 level and remaining subjects must be at 200 or 300 level. Zero level subjects cannot be taken as electives.

General Education (GED)

All students enrolled starting autumn 2020, must complete 42 credit point of General education as follows:

Subject Code	Subject Title	Credit Points
GEDA010	Academic Language Skills	6
GEDB010	Research Language Skills	6
GED 020	Academic Study Skills 2	6
ARTS317	Muslim Societies Across the Ages	6
INE 301	Fundamentals of Innovation and Entrepreneurship	6
One subject from Arabic Language *		6
One subject from UAE Studies **		6

* Options in Arabic Language
ARA 101*	Arabic for Beginners 1A	6
ARA 102*	Arabic for Elementary level users	6

** Options in UAE Studies
PUBH115	Public Health	6
URBS103	Urban Sociology	6
GEOG222	Society and Environment	6
IRAE135	UAE and International Relations	6