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Bachelor of Commerce: Marketing (BCOM MARK) Degree

Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment.

A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) - Marketing in UAE will prepare you for a career in this dynamic profession. 

The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.

Duration
4 Years - Full-time

Intakes
Spring - January
Summer - June
Autumn - September

Tuition Fees
AED 232,943
USD 63,472
(VAT 5% inclusive)

 
 

Attend our upcoming Degree & Career Path Counseling Day and meet our academic and admissions staff to find out more about your chosen program. Register now!

UOWD is committed to providing you with the necessary assistance in the current situation. Our Recruitment & Admissions team is ready to assist prospective students and their parents with the necessary career path and program guidance via several online platforms. Visit the below link to book a Digital One-to-One Consultation with our Admissions team based on your convenience.
Book now!

Career Opportunities

The UAE’s diverse business base means that career prospects exist in a range of industries across numerous marketing disciplines. Graduates of the BCom in Marketing can undertake professional roles such as:

  • Public Relations Specialists
  • Publicity Coordinators
  • Media Buyers
  • Marketing Research Analysts
  • Copy Writers
  • Marketing Designers
  • Advertising Managers
  • Market Business Analysts
  • Sales Representatives
  • Advertising Executives
  • Marketing Consultants

Accreditation and Recognition

Accreditation and Recognition

All Business programs at the University of Wollongong in Dubai are accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education – Higher Education Affairs and are licensed by the Knowledge and Human Development Authority (KHDA). Also, all Business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB).

In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Program Structure

To qualify for award of the degree of Bachelor of Commerce (Marketing), a candidate shall accrue an aggregate of at least 204 Credit Points (cp) which include 42 cp of General Education, 72 cp from program core (including 6 cp Capstone subject) and the specific major requirements. 

Program Core

Subject Code Subject Title Credit Points
MATH060* Foundation Mathematics for Business 6
OPS 113 Business Oriented Information Systems 6
ACCY111 Accounting Fundamentals in Society 6
COMM101 Principles of Responsible Business 6
COMM121 Statistics for Business 6
ECON100 Economic Essentials for Business 6
FIN 111 Introductory Principles of Finance 6
MARK101 Marketing Principles 6
OPS 216 Operations Management 6
MGNT110 Introduction to Management 6
 
Plus at least one of the subjects from the following list
ECON102 Economics and Society 6
ACCY112 Accounting in Organisations 6
MGNT102 Business Communications 6
 
COMM331 (Capstone) Integrative Business Capstone 6

* Challenge tests are available in MATH060. The tests are held in the first week of the semester and exemption from a subject will be granted on attaining a score of 60% or above.

Major

Subject Code Subject title Credit Points
MARK205 Introductory Marketing Research 6
MARK210 Marketing Effectiveness 6
MARK217 Consumer Behaviour 6
MARK333 Integrated Marketing Communications Strategy 6
MARK344 Marketing Strategy 6
Plus three from the below subjects:
MARK270 Services Marketing 6
MARK301 Digital Marketing 6
MARK343 International Marketing 6
MARK395 Tourism Marketing 6
PLUS, Students must select seven (7) elective subjects of which a maximum of three (3) can be at 100 level and remaining subjects must be at 200 or 300 level. Zero level subjects cannot be taken as electives.

 

General Education (GED)

All students enrolled starting autumn 2020, must complete 42 credit point of General education as follows:

Subject Code Subject Title Credit Points
GEDA010 Academic Language Skills 6
GEDB010 Research Language Skills 6
GED 020 Academic Study Skills 2 6
ARTS317 Muslim Societies Across the Ages 6
INE 301 Fundamentals of Innovation and Entrepreneurship 6
One subject from Arabic Language * 6
One subject from UAE Studies ** 6
 
* Options in Arabic Language
ARA 101* Arabic for Beginners 1A 6
ARA 102* Arabic for Elementary level users 6
 
** Options in UAE Studies
PUBH115 Public Health 6
URBS103 Urban Sociology 6
GEOG222 Society and Environment 6
IRAE135 UAE and International Relations 6

* Placement tests will be conducted in ARA101 and ARA102 at the start of the semester

For students who enrolled prior to Autumn 2020, please refer to the following link

 

Program Director

Dr Flevy Lasrado

Dr Flevy Lasrado
Assistant Professor
BA,Bangalore University, MBA, Quality Management, PhD University of Salford, UK

Prior to joining UOWD, she taught both MBA and undergraduate degree courses at various universities in Dubai. She carries extensive experience in quality assurance and institutional effectiveness ...

Read more

 
 

For more information on fees and scholarships, entry requirements, application procedures and academic timetabling, please follow the links below:

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