Professor Payyazhi Jayashree is Dean, Faculty of Business, University of Wollongong in Dubai and a multiple award winning academic scholar and practitioner. The University of Wollongong is the leading institution in Australia and is ranked in the top 1% Universities in the world in the QS World University Rankings Graduate Employers...
Qualifications: BA Hons, MA, PhD University of Delhi
Telephone: +971 4 278 1966
Email: (@uowdubai.ac.ae):PayyazhiJayashree
Professor Payyazhi Jayashree is Dean, Faculty of Business, University of Wollongong in Dubai and a multiple award winning academic scholar and practitioner. The University of Wollongong is the leading institution in Australia and is ranked in the top 1% Universities in the world in the QS World University Rankings Graduate Employers survey.
Professor Jayashree’ s core areas of teaching and practise impact include Leadership, Design Thinking, Strategic Change and Business Transformation, and she has extensive experience in academic governance and leadership in a transnational institutional context in the Education sector. She has led several research teams to achieve the mandate of Leadership, Strategic Change and inclusivity for Innovation. Her collaborators for these projects include key institutions such as UN, Dubai Business Women Council (DBWC); and Corporate Leaders and CEOS, from global organizations.
Professor Jayashree’s sustained commitment to UN Sustainable Development Goal #5 and impactful research in Women and Leadership, has led to Global Recognition and substantial Media Coverage, including uptake by prominent scholarly publications, such as Personnel Review, and practitioner publications, such as Emirates Woman and Forbes Middle East along with key Awards such as the ‘Women of Impact’ by UOW, Australia. Dr Jayashree is Vice President, Board, for Water for People, India Trust, an international non-profit, working across nine countries to bring safe water and sanitation for 4 million people.
She has extensive experience in leading executive development programs in global institutions, and continues to contribute her learning to top Business schools, including Indian Institute of Management, Bangalore (IIMB) and Sydney Business School, Australia.
Professor Jayashree is professionally certified in key tools of Design Thinking (Empathize and Prototype) awarded by Stanford Centre for Professional Development, Stanford University, and is a Certified Balanced Scorecard Professional, awarded by the Balanced Scorecard Institute (BSCI) and George Washington University College of Professional Studies, USA. She is also a Certified New Code Neuro-Linguistic Practitioner and Certified NLP Coach, having been trained and certified by the Co-Creator of NLP and New Code NLP, John Grinder, UK.
Professor Jayashree may be contacted at [email protected].
Dr Arijit Sikdar has more than 15 years teaching and research experience in leading business schools. His research interests include strategic management issues related to technology and innovation, entrepreneurship and supply chain strategies.
Qualifications: BTech, Indian School of Mines, PhD IIM Ahmedabad
Telephone: +971 4 2781944
Email: (@uowdubai.ac.ae):ArijitSikdar
Dr Arijit Sikdar is an Associate Professor in the Faculty of Business with more than 15 years of teaching and research experience in leading business schools. Prior to this, he was a member of the faculty at the Indian Institute of Management in Indore (India).
Dr Sikdar received his PhD in 1997 from the Indian Institute of Management in Ahmedabad with the thesis “Managing the technology development process in Indian chemical and pharmaceutical industries”. He obtained his Bachelor of Technology from the Indian School of Mines, Dhanbad in 1987.
Dr Sikdar has worked with the manufacturing and mining industry for more than five years as a management consultant before shifting to academia. He brings with him a rich blend of industry practice and management theory.
Dr Sikdar’s research interests include strategic management issues in organisations especially related to technology & innovation, entrepreneurship and supply chain strategies.
He has published more than 20 papers in refereed international journals and conference proceedings and his paper on “Entrepreneurship Theory & Practice” won the UOWD Best Research Paper award in 2007. He has also reviewed submission for journals and conferences and has co-supervised two doctoral students.
Dr Sikdar is a professional member of the Academy of Management (USA) and Supply Chain Logistics Group (UAE).
Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom.
Qualifications: PhD Marketing; Graduate Certificate in Academic Practice (GCAP) - Monash University, Australia; BCom (Management); BCom (Hons); MCom (Marketing); Certificate in the Facilitation of Learning (CFL) - University of Fort Hare, South Africa
Telephone : +971 4278 1951
Email: (@uowdubai.ac.ae):MunyarNyadzayo
Dr Munyaradzi “Munyar” Nyadzayo joined UOWD in 2016 as an Associate Professor in Marketing and teaches undergraduate and postgraduate students in subjects such as Marketing Principles and Strategic Brand Management. He also teaches and coordinates a management project for postgraduate students specialising in marketing.
Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom.
Previously, he served as a Junior Lecturer in South Africa teaching Financial Management and also tutored various management subjects such as Introduction to Business Management and Business Information Systems. After completing his PhD in Marketing in Australia, he was awarded an Early Career Development Fellow (2012-2014) at Monash University where he also held a lecturer position, teaching subjects such as Strategic Marketing, Marketing Research, Services Marketing and Professional Services Marketing. While still at Monash University, he conducted tutorials in Marketing Research, International Business and guest-lectured postgraduate students in B2B Branding. Dr Nyadzayo joined Swinburne University of Technology in 2014 where he taught Marketing Research and Strategic Marketing to undergraduate and postgraduate students.
INDUSTRY AND CONSULTING
On the professional front, Dr Nyadzayo is a former Store Licensee of Calendar Club (Australia) who successfully managed one of Victoria’s biggest calendar retail ‘pop-up’ stores together with his partners. He is a freelance marketing consultant specialising in areas such as B2B branding, new products/services marketing, and digital marketing. He is also an accredited Certified Practising Marketer (CPM) by the Australian Marketing Institute as an Associate Member (AMAMI).
RESEARCH
Dr Nyadzayo is a dynamic and vibrant researcher with several years’ experience and extensive knowledge in various research fields such as B2B marketing, brand management, relationship marketing, retailing, franchising, services marketing and entrepreneurial marketing in emerging markets. He has analytical competences with both quantitative and qualitative techniques ranging from online/offline survey design, case study analysis, in-depth interviews, regression analysis, analysis of variance, to advanced inferential techniques such as factor analysis, structural equation modelling (SEM), bootstrapping regression techniques etc., as well as statistical software such as SPSS, AMOS, Microsoft Excel, Nvivo and MPlus, among others.
The following are some of Dr Nyadzayo’s recent publications, among others:
Dr Alastair Watson is Assistant Professor at the University of Wollongong in Dubai (UOWD) and currently teaches Business Communications, Introduction to Management and Strategic Management at undergraduate and postgraduate level. He has a keen interest in Management, Marketing and Organisational Behaviour.
Qualifications: PhD, Heriot-Watt University, UK; MSc International Hospitality Management, University of Strathclyde, UK; BA Business Information Management, Napier University, UK
Dr Alastair Watson is Assistant Professor at the University of Wollongong in Dubai (UOWD) and currently teaches Business Communications, Introduction to Management and Strategic Management at undergraduate and postgraduate level. He has a keen interest in Management, Marketing and Organisational Behaviour.
Dr Watson’s approach to teaching is student focussed. Whilst he is keen for students to learn, he wants them to enjoy the experience and encourages active participation in lectures and tutorials, to assist learning.
Prior to joining UOWD Alastair was Assistant Professor in Management at Heriot-Watt University Dubai Campus, and Teaching Assistant during the completion of his PhD at their Edinburgh Campus. He also spent a number of years as an active operating manager within branded restaurants as well as hotels in the UK. Whilst completing his doctorate, he moved into training, quality and regional recruitment with a large branded restaurant operator in the UK.
He obtained his PhD from the Heriot-Watt University in the United Kingdom specialising in “Drivers of Flow and Commitment among Service Workers: An Empirical Exploration of Goffman’s Institutions in the UK Branded Restaurant Industry”, researching the drivers for motivation of staff in the hospitality industry, specifically UK branded restaurants, and identifying key theories of motivation leading to employee retention.
Dr Watson’s research interests are Staff Commitment & Motivation, Institutions, and Customer Service and Loyalty.
His recent publications include:
Dr Thirlwall’s research interests revolve around the management of workplace conflict and its implications in international settings. She has worked at managerial levels in the public transport and higher education sectors and she is a qualified adult educator and trainer.
Qualifications: BA University of East London, MBA Open University, PhD University of Waikato
Telephone: +971 4 2781943
Email: (@uowdubai.ac.ae):AlisonThirlwall
Dr Balan Sundarakani has more than 10 years of teaching and research experience in the areas of operations management, supply chain management, network optimisation, logistics modelling and simulation in several universities.
Qualifications: Bachelor of Mechanical Engineering (Distinction) M.S University, Master of Industrial Engineering (High Distinction) National Institute of Technology, Tiruchirappali, PhD in Supply Chain Management (9.5/10), Indian Institute of Technology, Roorkee
Location: Office 4.11, UOWD Building, Dubai Knowledge Park
Telephone: +971 4 2781946
Email: (@uowdubai.ac.ae):BalanSundarakani
Dr. Sundarakani is an Associate Professor and Discipline Leader for the Master of Science in Logistics program in the Faculty of Business at the University of Wollongong in Dubai (UOWD). Previously he was working as an Assistant Professor at UOWD. He has 12 years of teaching and research experience in the area of Supply Chain Management across the various universities including the National Institute of Technology (NIT), Tiruchirappalli, Indian Institute of Technology (IIT), Roorkee, Hindustan University, Chennai and the National University of Singapore (NUS), Singapore and the Chair of Logistics Management in Swiss Federal Institute of Technology (ETH), Zurich, Switzerland.
He earned a B.Engg (Distinction) in Mechanical Engineering from M.S University and an M.Engg (High Distinction) in Industrial Engineering from the National Institute of Technology-Tiruchirappalli, a PhD in Supply Chain Management from the Indian Institute of Technology-Roorkee, India and a Post-Doctoral Research Fellowship from the Logistics Institute Asia Pacific, NUS Singapore. He has completed research and consultancy projects for the UOW Dubai, EDB Singapore, IBM, DHL, Ministry of Defence Singapore, Dubai Trade, JAFZA, and RTA Dubai. The cumulative value of his research and consulting projects in Singapore was around $2 Million. Since joining UOWD, he has received five university funded research grants totaling AED 60,000.
Dr Sundarakani has published 92 research papers in the form of Refereed Journals: 28, Refereed Conferences: 37, Book Chapters: 12, Book: 1, Periodicals: 7, Industry Reports: 4, Case Study: 1 and Book Review: 2. His research outcomes have appeared in international Journals such as International Journal of Production Economics, International Journal of Technology Management, Computers In Industry, Journal of Advances in Management Research, International Journal of Logistics Systems Management, etc. and which are received many citations worldwide. He serves as a supervisor for a number of PhD/DBA candidates, examined six PhD theses and currently serving as a member of the PhD examination panels of three different Universities.
He has won “Research Excellence Award” on two occasions for his research performance at UOWD in 2010 & 2012, received the ‘Highly commended’ Teaching Excellence Award from UOWD in 2015, the ‘Best paper Award’ from IEOM, Bali, Indonesia in 2014, the RTA Appreciation (2012) from the Government of Dubai for sustainable transport strategies, Best Educator Award (2010) from ITP Middle East, ‘Gold medal for Best Case Study’ from IIIE in 2010 and, the prestigious A*Star Fellowship (2006) Singapore, MHRD Fellowship (2003) India, University Rank (2000) and College First Rank (1997-2000) India.
Dr Sundarakani has previously served with the editorial board of Journal of Advances in Management Research, Emerald and also with the International Journal of Agile Systems and Management, Inderscience. He also serves as a regular reviewer for the EJOR, IJPR, IJPE, JAMR and SCM Journals. He is a member of the AIB (USA), ORSI (India), POMS (USA), EuROMA (UK) and INFORMS (USA). Currently he is on the “Supply Chain Asia’s” Executive Committee member in Singapore and the Executive Board member for SCLG Middle East in Dubai.
Dr Sundarakani is teaching students on both undergraduate and postgraduate level. He has been very successful in teaching the quantitative and modelling subjects with deep critical analysis and high level of academic engagement using relevant logistics industry cases and live demonstrations. The student’s evaluation of his teaching has been consistently very high and many students have admired his style of teaching in their feedback form. He was awarded ‘Highly commended’ Teaching Excellence Award from UOWD in 2015, nominee of (UOW Australia) Vice-Chancellors Award for Continuous Contribution to Teaching and Learning in 2016.
Recent Journal publications include:
Recent Conference publications include:
Recent Book Chapters Include:
Dr Gomišček's research interests include quality management; sustainability and environmental management; and maintenance management. In his previous role he headed the Laboratory for Quality Management at the University of Maribor, Slovenia.
Qualifications: BSc, University of Ljubljana, PhD, Vienna University of Technology
Telephone: +971 4 2781974
Email: (@uowdubai.ac.ae):BostjanGomiscek
Dr Gomišček is an Associate Professor in the Faculty of Business at the University of Wollongong in Dubai. Previously he was working as a Professor and Head of the Laboratory for Quality Management at the University of Maribor, Slovenia.
Dr Gomišček obtained a PhD in Atmospheric Chemistry from Vienna University of Technology, Austria. He also holds a BSc in Electrical Engineering from the University of Ljubljana, Slovenia. Prior to his role at the University of Maribor, he was an academic with the Austrian Academy of Sciences, Vienna University of Technology, and the University of Ljubljana.
He is a registered member of the Slovenian Association for Quality and Excellence and the Slovenian Association for Maintenance.
Dr Gomišček’s main research interests are in the areas of quality management; sustainability and environmental management and maintenance management. His recent publications include:
With a plethora of experience in both academia and industry, Dr Flevy Lasrado has extensive knowledge of quality assurance and institutional effectiveness. Her research interests revolve around Quality Management in a range of organisational settings.
Qualifications: BA,Bangalore University, MBA, Quality Management, PhD University of Salford, UK
Email: (@uowdubai.ac.ae):FlevyLasrado
Research Interest: Business Excellence, Innovation, Quality Management, Sustainability and Green Engagement
ORC ID: 0000-0002-5372-2061
Dr Lasrado is an Assistant Professor and the Discipline Leader of the Quality Management program at the University of Wollongong in Dubai. She is a recipient of American Society of Quality (ASQ) Quality Professional award in 2018. She has a keen interest in Business Excellence, Innovation, Quality Management, Sustainability and Green Engagement.
Prior to joining UOWD, she taught both MBA and undergraduate degree courses at various universities in Dubai. She carries extensive experience in quality assurance and institutional effectiveness. Alongside her teaching career, Flevy also has a plethora of industry experience, holding positions which have included Director of Institutional Effectiveness and Head of Quality Assurance in a number of UAE institutions.
Dr Lasrado has worked at managerial levels in the higher education sectors and has expertise as an educator and trainer. She is also an official assessor for Dubai Quality Award and UAE innovation award. She is a qualified lead auditor for ISO 9001:2008 and a qualified EFQM Assessor. In her previous roles, she has implemented quality systems and currently serves as a chairperson of the Impartiality Committee of ISO Certifications at Bureau Veritas. She is an assessor for Dubai Quality Awards and Healthcare Awards in the UAE and has extensive international experience, having worked with partner universities and institutions in the UK, USA, Oman and the UAE.
Dr Lasrado is an active researcher and has won several competitive international and internal research grants including competitive research grants from the British Council and has been a recipient of the Research Excellence Award at UOWD in 2016. In June 2014, she also became a recipient of the Leadership Quality Award from the World Quality Congress in Mumbai.
Dr Lasrado is a professional speaker at various forums including the British Council’s Global Higher Education Dialogues in Sri Lanka, the UK and the UAE, Bahrain Research Symposium, World Quality Congress, Sustainability Forum, Leadership Congress in the UAE, OLC Forum and Ideas Arabia, UAE.Dr Lasrado presents her research at conferences such as Academy of Management, Academy of International Business and Quality congress.
Dr Lasrado’s research interests revolve around Quality Management, Sustainability, Innovation And Green Management. Her recent publications include:
Dr Florian Gerth is Assistant Professor at the University of Wollongong in Dubai (UOWD) and currently teaches International Economics, Applied Financial Modelling and Business Analytics at undergraduate and postgraduate level.
Qualifications: PhD in Economics, University of Kent, UK; MSc in Economics and Econometrics, University of Kent, UK; BSc International Management, University of Applied Sciences Karlsruhe, Germany
Telephone: +971 4 2781952
Email: (@uowdubai.ac.ae):FlorianGerth
Teaching:
Dr Florian Gerth is Assistant Professor at the University of Wollongong in Dubai (UOWD) and currently teaches International Economics, Applied Financial Modelling and Business Analytics at undergraduate and postgraduate level. He has a keen interest in Macroeconomic Theory, Time-Series Econometrics and Money and Banking.
Dr Gerth’s teaching philosophy is that every single student goes through an individual learning process which requires two things: First, instinctive feeling – it is important to him to approach each student individually and to recognise his or her own thought process; second is discipline – He feels that students need to understand small consecutive steps which will make up whole models that approximate several economic phenomena at once and he therefore feels that it is fundamental to continuously work on every single step to prevent the whole thought construct to collapse.
Prior to joining UOWD, Dr Florian was a Research Assistant and Assistant Lecturer at the University of Kent (UK) and most recently, Research Economist at the Central Bank of Ireland. During his undergraduate studies he worked for SEAT in Spain and Schaeffler Group in Germany on quantitative issues.
He obtained his PhD from the University of Kent with his thesis title: “Efficiency and Firm Dynamics during the Global Financial Crisis”.
Dr Gerth’s research interests are Quantitative Macroeconomics including Business Cycle Fluctuations, Firm Dynamics, Productivity Analysis and Resource Misallocation.
As an active researcher he is currently working on three projects: The effects of macroprudential limits on mortgage lending in Ireland: a micro-founded quasi-VAR approach; New ways of modelling LTI and LTV distributions and their evolution in time – A Probability Copula Approach and lastly Exit and entry dynamics of UK firms in the wake of the Global Financial Crisis.
His recent publications include:
BOOK REVIEWS
WORKING PAPERS
Dr Manikas has a keen research interest in the areas of Supply Chain Management for the Agrifood sector, Urban Sustainability and Resilience (with a focus on Urban Farming commercialisation, Food and Nutrition Security, and Urban Freight mobility), Sustainable supply chains, Lean and green integration, and Traceability Management for the Agrifood industry.
Qualifications: PhD, School of Agriculture, Aristotle University of Thessaloniki, Greece; MSc by Research, Cranfield University, UK; BSc, School of Agriculture, Aristotle University of Thessaloniki; Greece; Post Graduate Certificate in Higher Education, University of Greenwich, London (United Kingdom)
Telephone : +971 4278 1973
Email: (@uowdubai.ac.ae):IoannisManikas
Dr Manikas is an Associate Professor at the University of Wollongong in Dubai (UOWD) and currently teaches Operations Management, Project Management, Procurement and Inventory Management, and Logistics Systems on postgraduate level. He has a special interest in Sustainable Supply Chains, Agrifood Logistics and Supply Chain Management. He obtained his PhD from the Department of Agricultural Economics, School of Agriculture, Aristotle University of Thessaloniki specialising in “Traceability and Logistics Management for the Fresh Produce Sector”.
Dr Manikas believes in combining the theoretical background in SCM/OM disciplines with practical examples from real case scenarios and also encourages critical thinking, interaction and active participation of students via presentations and other class activities.
He has more than 10 years of working experience in the Academic sector and prior to joining UOWD, Dr Manikas was a Principal Lecturer in Supply Chain Management and Logistics and Program Director for the Undergraduate Business Studies at the Department of Systems Management and Strategy, University of Greenwich, UK. As Program Director, Dr Manikas was responsible for managing nine undergraduate programs and international collaborations with approximately 1,000 students enrolled.
Dr Manikas has more than six years experience as an external contractor / consultant for Regional and National Authorities in Greece. His work was mostly focused on the design and development of regional and national operational programs, analysis of regional needs and respective development policies, identification of funding areas and financing resources, definition of strategic goals for regional development and formulation of respective performance monitoring systems, and assessment (ex-ante, on-going, and ex-post) of the implementation of EC and national funding mechanisms.
Dr Manikas has a keen research interest in the areas of Supply Chain Management for the Agrifood sector, Urban Sustainability and Resilience (with a focus on Urban Farming commercialisation, Food and Nutrition Security, and Urban Freight mobility), Sustainable supply chains, Lean and green integration, and Traceability Management for the Agrifood industry.
His recent publications include:
Dr Guruswamy’s research interests revolve around strategic management, business performance, organisational efficiency and productivity improvement. He has presented his work in the USA, UK, China, the Netherlands, India, and across the Middle East.
Qualifications: PhD Tata Institute of Social Sciences
Location: Office 4.26, UOWD Building, Dubai Knowledge Park
Phone Number: +971 4 2781959
Email: (@uowdubai.ac.ae):MohanGuruswamy
Dr Guruswamy is an Assistant Professor in the Faculty of Business at the University of Wollongong in Dubai. Prior to joining UOWD he was an Advisor to the Executive Council of Abu Dhabi on strategy and business performance management.
Dr Guruswamy obtained his PhD from Tata Institute of Social Sciences (TISS), specialising in corporate planning and development. He also holds a Postgraduate Certificate in research methodologies and statistics from TISS.
He has worked across the corporate and academic sectors for more than 20 years, holding a number of senior executive positions. In his previous role he was responsible for formulating and implementing strategic plans for government entities.
His research interests revolve around strategic management, business performance, organisational efficiency and productivity improvement and has presented his work in the USA, UK, China, the Netherlands, India, and across the Middle East.
Dr Guruswamy is a member of the Performance Management Association and a Fellow of Cambridge University, Judge Business School.
Dr Mustafa is a human resource management specialist with several years international experience in education and training. Her research interests include work-life boundaries, shift work, managing expatriates and teleworking.
Qualifications: MA, University of Hertfordshire, PhD, University of London
Telephone: +971 4 2781960
Email: (@uowdubai.ac.ae):MonaMustafa
Dr Mona Mustafa is an Associate Professor at the University of Wollongong in Dubai. She obtained her PhD in Human Resource Management from the University of London, a Masters in Human Resource Management and Industrial Relations from the University of Hertfordshire, UK and a postgraduate certificate in teaching in higher education from the University of London. Dr Mustafa was also awarded the National Examination Board in Occupational Safety and Health qualification from the UK.
Dr Mustafa teaches subjects such as organisation behaviour, performance management and workplace health and safety. She was selected by the International Labour Organisation, a United Nations agency, to participate in training courses in the area of occupational health and safety.
She worked in London for 11 years in the field of education and training. Before joining UOWD, she worked in the UK for leading British universities including the University of London, Cass Business School, City University, and the European Business School. Dr Mustafa is a professional member of the Chartered Institute of Personnel and Development (CIPD).
Her research interests are in the areas of work-life boundaries, shift work, managing expatriates and teleworking.
She has published in A- ranked journals. Her recent journal and conference publications include:
Dr Gupta’s research interests lie in the fields of Accounting Regulatory Frameworks, Corporate Accounting and Accountability, Corporate Social (and Environmental) Reporting, Corporate Social Responsibility and Islamic Banking/Finance.
Qualifications: Bachelor’s Degree (Commerce with Honours), Delhi University, Management Accounting PhD, Banasthali University (India), ACA, Institute of Chartered Accountants of India
Email: (@uowdubai.ac.ae):NamrataGupta
Dr Gupta is an Assistant Professor at the University of Wollongong in Dubai. Prior to joining UOWD, she held similar positions at the The Institute of Chartered Accountants of India (India), Wigan and Leigh College (UK), Zayed University (UAE), Ajman University of Sciences and Technology (UAE), Skyline University (UAE) and Emirates Institute of Banking and Financial Studies (UAE). She has served as a consultant and a trainer in the area of Accounting and Finance for various banks and business entities in UAE and India.
Dr Gupta is an approved examiner for the University of Cambridge, UK’s (CIE) Business Studies subject, as well as being an approved examiner of the Institute of Chartered Accountants of India for their final level exam in Management Accounting and Financial Analysis.
She has been a professional member of The Institute of Chartered Accountants of India since 1992.
Her research interests principally lie in the fields of Accounting Regulatory Framework, Corporate Accounting And Accountability, Corporate Social (And Environmental) Reporting – CSR, Corporate Social Responsibility and Islamic Banking/ Finance.
Dr Gupta has co-authored a book “Background Material on Bank Audit”, published by The Institute of Chartered Accountants of India in 1992.
She has also published her work in many reputed journals, with the most recent publications being:
Dr Mustafa is a specialist in luxury brand management, and marketing strategy for creative industries and has consulted and worked with organisations such as the Ritz Hotel London, Estee Lauder, L’Oreal Paris, Donna Karan, Penhaligon, Dior, Harrods in London, Guerlain, Givenchy, and the LVMH group among others.
Qualifications: PhD, Cass Business School, London; MSc, Boston University, USA; MA, University of Greenwich, UK
Email: (@uowdubai.ac.ae): nermeenmustafa
Dr Nermeen Mustafa is an Assistant Professor at UOWD and joined the University in 2014. She teaches marketing communication, marketing strategy, retail marketing and strategic decision making to undergraduate and postgraduate students.
Prior to joining, she served as a lecturer and program director at Cass Business School London, and as senior lecturer and subsequently as an advisor to the Senate Portfolio Development Committee board at the European Business School in London, where she was a key member in founding the institution’s Masters in Luxury Management program.
She completed her MSc at Boston University in the area of multinational commerce and received her doctorate from Cass Business School – City University in London in the area of marketing strategy where she was awarded the prestigious Sir John Cass Honorary Post Doctoral Research Fellowship.
Dr Mustafa is a specialist in luxury brand management, and marketing strategy for creative industries and has consulted and worked with organisations such as the Ritz Hotel London, Estee Lauder, L’Oreal Paris, Donna Karan, Penhaligon, Dior, Harrods in London, Guerlain, Givenchy, and the LVMH group among others.
Dr Mustafa brings a wealth of knowledge gained through more than ten years of experience in the UK education sector where she received a number of teaching awards throughout her career. She was formally commended for her teaching excellence following her start at UOWD in 2015. This is complemented by her extensive experience in executive coaching and corporate education experience since 2002, including conducting senior management training in advanced sales and marketing for intergrated network provider Easynet.
Dr Mustafa is certified by the Teaching and Learning in Higher Education, UK and is a member of the Chartered Institute of Marketing, UK
Dr Mustafa’s publications include:
Lampel J, Nermeen Mustafa. (2009), 'Exploring the Emotional Nexus of Organisations and Products: The Case of the Perfume Industry' in Niina Koivunen and Alf Rehn (ed.), Creativity and the Contemporary Economy, Copenhagen Business School Press, p.83-109
Mustafa, N. (Forthcoming) ‘A balancing Act: the fine line between business and art’ Journal of Organization and Culture.
Mustafa, N. (2015) ‘A tale of perfumers’ anxiety: Productive anxiety or anxious creativity?’ The 6th Australian Caucus of the Standing Conference on Organizational Symbolism, Sydney, Australia. November 29-December 3rd.
Mustafa, N. (2014), A qualitative approach to examining new product development in creative industries, Business Series Proceedings, Bergamo University- Italy. May 20-24th.
Lampel, J. and Mustafa, N. (2013), ‘The role of Narratives in the crafting of luxury’, 29th European Group for Organisational Studies colloquium, Montreal, Canada. July 4th-6th.
Mustafa, N. (2013), ‘Exploring the impact of strategic market positioning on brand communication tactics’, ATINER, Greece. July 1-4th.
Mustafa, N. (2013), Exploring consumption patterns of luxury fashion goods: An Asian perspective, Asian Perspectives on Creative Industries, Management University. Singapore. June 7-8.
Mustafa, N. and Lampel, J. (2012) ‘Restoring trust: Identity repair and financial crisis in the UK banking industry’, European Group for Organizational Studies, Helsinki, Finland. 4-6th July.
Mustafa, N. and Lampel, J. (2012) ‘Perfume Narratives as Transitional Objects in the Fragrance Industry’, Discourse, Narrativity and Organizing, Kos, Greece. June 21-23rd.
Mustafa, N. (2010) ‘Strategic launch decisions and the moderating role of signalling tools: The case of the Fragrance Industry’, ATINER, Greece. July 5-8th.
Mustafa, N. and Lampel, J. (2009) ‘Performance Crisis and Organizational Identity of Northern Rock: A narrative Perspective’, European Group for Organizational Studies- Barcelona, Spain. July 2-4th.
Dr Zakaria’s research program aims at exploring on how and why cultural values shape people differently in terms of communication styles, leadership, and management practices. Her educational training bridges interdisciplinary fields between cross-cultural management, international business, and computer-mediated communication technology.
Qualifications: PhD , Syracuse University, USA; MPhil of Information Transfer, Syracuse University, USA; MS in Management, Rensselaer Polytechnic Institute, Troy, USA; BBA, Universiti Utara Malaysia.
Telephone: +971 4 278 1980
Email: [email protected]
Dr Okey Peter Onyia’s specialist teaching areas include marketing management, marketing strategy, international marketing, services marketing, marketing principles, consumer behaviour, product management, integrated marketing communications and branding, advertising theory and practice, and public relations.
Qualifications: BA Hons, University of Calabar, Nigeria; MBA, University of Lagos, Nigeria; MPhil, OAU University, Nigeria; PhD, University of Strathclyde, UK; PG-Cert in Higher Education Teaching, University of Bournemouth, UK; PGD in Research Methods in Business and Management, University of Strathclyde, UK; Professional Diploma in Journalism, College of Journalism and Technology, Nigeria
Telephone: +971 4 278 1984
Email: [email protected]
Dr Prakash Vel is involved in research, consulting and training, with a focus on services marketing, applied marketing research, consumer behaviour, marketing communications, sales management, marketing management and direct marketing.
Qualifications: BBA, MPhil, MBA, PhD Madurai Kamaraj University, PGDip, CIM
Telephone: +971 4 2781967
Email: (@uowdubai.ac.ae):PrakashVel
Dr Prakash Vel is an Associate Professor at University of Wollongong in Dubai and specialises in Marketing, teaching undergraduate and post graduate courses alongside supervising PhD candidates at the University. He is backed up with 24 years of teaching and practising marketing in the Industry with experience spread across Bahrain, India, Singapore, Malaysia and the UAE. He is also a Chartered Marketer from CIM (UK).
His areas of research, consulting and training include Strategic Marketing, Consumer Behaviour, Marketing communications and Events Marketing and has trained and offered consultancy for more than 16 corporate clients in different countries in the world including Malaysia, Singapore, Kuwait, India and Dubai.
He has published in international journals and has presented in international conferences at USA, Spain, France, Dubai, Finland, Italy, Austria, Hungary, London, Switzerland, Germany, Sweden, Norway, Belgium, Prague and other places and was also awarded the ‘Best Presenter Award’ in the international conference at London. He serves in the editorial and review committee and also is the Associate Editor of international Journals.
He serves as a co-supervisor for PhD/DBA candidates and is a member of the PhD examination panels of different Universities. He has authored a book on Marketing Research and has written book chapters in the area of marketing and has also been a freelance Marketing Researcher with international research agencies including Taylor Nelson Sofres and Synovate.
He is a member of the Chartered Institute of Marketing (UK). He was appointed as the Associate Program Chair of the international Academic conference of the Academy of World Business, Marketing and Management Development that took place in Dubai in August 2014 and was presented with a trophy in recognition of his efforts in organising an international academic conference successfully in Dubai. This conference was attended by Professors from 63 Universities across the world and the earlier conferences of this body were conducted in Australia, Brazil, France, Finland and Hungary.
He was awarded by DTCM (Dubai Tourism and Commerce Marketing) in 2015 for organising this conference in Dubai. He supervised a ‘Marketing Strategy’ project on the title of ‘Repositioning Cadillac in the UAE’ in 2015, done by his 100 final year marketing students and was awarded with a commendation in 2015.
Dr Sehgal is a specialist in organisational behaviour. Her research interests are in employee involvement and Total Quality Management. She is a PhD graduate of the Department of Commerce at the University of Delhi.
Qualifications: BCom, PhD, University of Delhi
Telephone: +971 4 2781968
Email: (@uowdubai.ac.ae):RituSehgal
Dr Sehgal is an Assistant Professor in the Faculty of Business at UOWD.
She received her Bachelor of Commerce with honours from the Shri Ram College of Commerce, University of Delhi and her PhD from the Department of Commerce, University of Delhi in 2010 with a specialisation in the area of Organisation Behaviour.
Her research interests are in Employee Involvement and Total Quality Management.
Dr Mumtaz is an Assistant Professor at the University of Wollongong in Dubai. Her research interests lie in performance management and the behavioural aspects surrounding Human Resource Management.
QUALIFICATIONS: PhD, Aligarh Muslim University (AMU), India; MBA, Aligarh Muslim University, India; MSc in Physics – Electronics, Aligarh Muslim University, India.
TELEPHONE NUMBER: +971 4 278 1985
EMAIL: [email protected]
Dr Mumtaz is an Assistant Professor at the University of Wollongong in Dubai. She is a highly qualified academic, having been bestowed a number of awards and recognitions throughout her time at Aligarh Muslim University (AMU), including a Gold Medal for her MBA (scoring 99.47 in the National Percentile test of MBA’s conducted by the All India Management Association, a ranking comprising of candidates from various management colleges across India).
Dr Mumtaz currently teaches modules on organisational behaviour and a range of electives focusing on Human Resource Management. She treats her lectures as the motivating starting point to encourage students to explore a subject in greater depth. She aims to encourage a lot of class interaction, triggering discussions that capitalise on the rich experiences of UOWD’s diverse student base.
Prior to joining UOWD, Dr Mumtaz enjoyed a broad range of academic, academic administrative and corporate roles. Her corporate experience includes three years in a management position at Allahabad Bank, one of India’s largest and oldest nationalised banks. Focusing on improving the organisations’ efficiency through computerisation, Dr Mumtaz was selected to represent the business at IRDRBT – a prestigious institute set up by the Reserve Bank of India to provide state-of-the-art training to all nationalised banks.
She has also had stints at IMT University Dubai as Registrar, responsible for the operational needs of the institute and achieving academic accreditation for the University’s MBA program. Dr Mumtaz has also had the privilege of working with a range of Dubai’s other top universities as a specialist Human Resource Management faculty member.
Dr Mumtaz has a balanced mix of both corporate and academic work experience. Her research interests are in the area of OB & HRM in educational and industry settings.
With a PhD from the UK’s Cranfield University, Dr Taghreed Abu-Salim is a specialist in Customer Involvement in Service Design. Dr Abu-Salim has extensive international industry experience, having worked in business consultancy, training and higher education sectors in the UAE, the UK and Algeria.
University of Wollongong in Dubai FZ-LLC
UOWD Building, Dubai Knowledge Park
Dubai, United Arab Emirates
P.O. Box 20183
Toll-free 800-UOWD or +971 4 2781800
